Senior Product Manager - Growth

4 Months ago • 8 Years +

Job Summary

Job Description

As a Product Leader at Flow, you will spearhead our portfolio of branded digital products, including websites, e-commerce, and experiential content offerings. You will drive the vision and execution of category-defining digital experiences that seamlessly integrate our physical and digital touchpoints. Working directly with executive leadership, you will shape the strategic direction of our digital presence while maintaining an unwavering commitment to exceptional design and performance standards. You will collaborate with internal teams to deliver high-impact digital experiences that drive business growth. You will deliver and continuously iterate our experiences to maintain their category leading presence.

Must have:

Define and execute the product vision and strategy
Collaborate with stakeholders to drive execution
Create and deliver integrated digital experiences
Lead the development of product roadmaps
Establish and optimize key performance metrics
Mentor and develop product managers
Own strategic partnerships with technology vendors
Bachelor's degree in a related field
8+ years of product management experience

Good to have:

Experience building category-defining digital experiences
Track record of improving conversion rates
Successful collaboration with creative teams
Entrepreneurial mindset and ability to execute
Appreciation for design excellence

Perks:

Comprehensive benefits package
Paid time off and 13 paid holidays
401(k) retirement plan
Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
Access to HSA-compatible plans
Pre-tax commuter benefits
Employee Assistance Program (EAP)

10 skills required

10 skills required for this role

Add these skills to join the top 1% applicants for this job

confluence

jira

figma

google-analytics

product-vision

innovation

alphabeta-testing

strategic-partnerships

cross-functional

performance-analysis

Job Details

About the Company

Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.

Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents’ lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.

About the Role

In this role, you will collaborate with our internal studio, operations, and performance marketing teams to deliver high-impact digital experiences that drive business growth. You will partner directly with engineering and product design to deliver and continuously iterate our experiences to maintain their category leading presence.

The ideal candidate combines strategic vision with hands-on execution capabilities, thriving in a fast-paced startup environment where velocity and excellence are equally valued.

Responsibilities

Define and execute the product vision and strategy for Flow's digital brand portfolio, ensuring alignment with company objectives and brand standards
Collaborate with stakeholders to define a clear vision and drive its execution with a high standard of excellence
Create and deliver seamless, integrated digital experiences across all platforms
Lead the development of comprehensive product roadmaps that balance innovation, performance optimization, and business impact across all digital touch points
Establish and optimize key performance metrics, focusing on conversion optimization, user engagement, and business growth
Champion user-centric design principles and ensure consistent, premium brand experiences across all digital platforms
Mentor and develop product managers while fostering a culture of innovation and excellence
Own strategic partnerships with technology vendors and external partners to enhance our digital capabilities

Ideal Background

At least a Bachelors degree in a related field
8+ years of product management experience, with demonstrated experience delivering products in high growth environments
Proven track record of launching and scaling premium digital experiences, particularly in e-commerce or branded content
Deep understanding of conversion optimization, analytics, and performance marketing principles
Strong portfolio that has successfully delivered visually striking and high-performing digital products
Experience leading and mentoring product teams in a fast-paced, startup environment
Excellence in cross-functional leadership, with demonstrated ability to influence and align diverse stakeholders
Demonstrated technical proficiency in modern digital platforms, analytics tools, and development methodologies, paired with a collaborative and problem-solving mindset

Technical Skills

Proficiency in modern product development tools (JIRA, Confluence, Figma)
Understanding of e-commerce platforms and content management systems
Experience with analytics platforms (Google Analytics, Snowflake) and A/B testing frameworks
Knowledge of modern web technologies and patterns
Familiarity with UX research methodologies and tools

What Sets You Apart

Experience building category-defining digital experiences
Track record of driving significant improvements in conversion rates and user engagement
History of successful collaboration with creative teams and brand stakeholders
Entrepreneurial mindset with proven ability to execute in ambiguous environmentsStrong appreciation for design excellence and attention to detail
No ego, willing to get as hands on as possible to drive the team to deliver

Benefits

• Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)

• Paid time off and 13 paid holidays

• 401(k) retirement plan

• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)

• Access to HSA-compatible plans

• Pre-tax commuter benefits

• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings

Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.