Senior Product Manager (Product Catalogue and Localisation)

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Digital Product at ASOS               

At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 200 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, we’re building the future of fashion commerce. 

The Details

As a Senior Product Manager in the Digital Product Catalogue & Localisation domains, you’ll lead the strategy and development of the platforms that power how ASOS products are structured, enriched, and localized for a global audience. Your work will directly impact how customers discover, understand, and engage with our products - no matter where they are or what language they speak. 

You’ll be responsible for driving initiatives that enhance product metadata quality and leverage machine translation to scale localized content efficiently. These capabilities are foundational to powering personalized recommendations, search filters, and discovery experiences that feel intuitive and relevant to every customer. 

Key Responsibilities 

• Define and own the product vision and roadmap for the digital product Catalogue and localisation platforms. 
• Lead initiatives to enrich product metadata (e.g., attributes, tags, taxonomy) to support downstream experiences like search, filters, and recommendations. 
• Partner with data science and engineering teams to integrate enriched catalog data into personalization and discovery algorithms. 
• Drive the adoption of machine translation and AI-assisted localization to scale high-quality product content across multiple languages and markets. 
• Collaborate with UX, content, and international teams to ensure localized content is contextually accurate and culturally relevant. 
• Build tools and workflows that improve the efficiency and accuracy of product onboarding, enrichment, and translation. 
• Use data and experimentation to identify opportunities, validate hypotheses, and measure impact. 
• Align with stakeholders across Tech, Commercial, and Marketing to support global growth and market-specific needs. 

About You 

• Proven experience as a Product Manager, ideally in e-commerce, content platforms, or localisation. 
• Strong understanding of product Catalogue systems, metadata modeling, and taxonomy management. 
• Experience with machine translation technologies, TMS platforms, or localization automation. 
• Familiarity with how enriched product data powers discovery features like search filters and recommendations. 
• Data-driven mindset with strong analytical and problem-solving skills. 
• Excellent communication and stakeholder management abilities. 
• Comfortable working in agile, cross-functional teams. 

BeneFITS’ 

• Employee discount (hello ASOS discount!) 
• ASOS Develops (personal development opportunities across the business) 
• Employee sample sales  
• Access to a huge range of LinkedIn learning materials 
• 25 days paid annual leave + an extra celebration day for a special moment 
• Discretionary bonus scheme  
• Private medical care scheme 
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits