Senior Product Manager, YouTube Communities and Subscriptions

2 Weeks ago • 8 Years + • Product Management • Product Design • $183,000 PA - $271,000 PA

Job Summary

Job Description

As a Senior Product Manager at YouTube's Emerging Experiences and Community (EMCO) group, you'll enhance fan experiences across Communities and Subscriptions. You'll create a cohesive user journey, leveraging Subscriptions and the engagement potential of Communities. This involves redefining viewer-creator interaction and connecting fans across these products. You'll be part of the Community organization responsible for Sharing, Posts, Stickers, Comments, etc. Responsibilities include defining product strategy, leading the design and development of creator tools and fan experiences, leveraging data to measure impact and iterate, collaborating cross-functionally, prioritizing roadmap initiatives, and maximizing fan participation through subscriptions. The role requires guiding products from conception to launch, connecting the technical and business worlds, and working effectively with cross-functional teams.
Must have:
  • Bachelor's degree or equivalent experience
  • 8+ years in product management
  • 6+ years partnering with UX, Research, Data Science
  • 4+ years taking products from conception to launch
  • Define product strategy and goals
  • Lead design and development of engaging experiences
  • Collaborate cross-functionally
  • Prioritize roadmap initiatives
Good to have:
  • A/B testing and user research experience
  • Data-driven decision making
  • Familiarity with consumer products or social media
  • Passion for YouTube and its ecosystem

Job Details

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 8 years of experience in product management or related technical role.
  • 6 years of experience partnering with UX Design, Research, and Data Science.
  • 4 years of experience taking consumer focused products from conception to launch.

Preferred qualifications:

  • Experience with A/B testing and user research methodologies.
  • Experience using data to inform product decisions and measure success with excellent investigative skills.
  • Familiarity with consumer-focused products or social media platforms.
  • Passion for YouTube and a deep understanding of the platform's ecosystem, creators, and viewers.
  • Excellent communication and collaboration skills, with a demonstrated ability to work effectively with cross-functional teams including engineering, design, and data science.

About the job

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

YouTube's Emerging Experiences and Community (EMCO) group seeks a passionate Product Manager to enhance the fan experience across Communities and Subscriptions.

In this role, you will focus on creating a cohesive journey, building upon the foundational Subscriptions product while realizing the engagement potential of Communities. You will redefine how viewers interact with creators and connect with like-minded fans across these complementary products. You will be joining the Community organization within EMCO which is responsible for a product portfolio including Sharing, Posts, Stickers, Comments, etc.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

The US base salary range for this full-time position is $183,000-$271,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .

Responsibilities

  • Define the product strategy and goal for driving meaningful fan participation within YouTube Communities (via Posts, Polls, Q&A, etc.).
  • Lead the design and development of intuitive creator tools and engaging fan experiences that encourage community interaction, potentially leveraging GenAI.
  • Leverage fan engagement data and community analytics to measure impact, iterate on features, and inform roadmap decisions.
  • Collaborate cross-functionally (Engineer, Design, Research, Partnerships) to build and launch effective fan participation initiatives.
  • Prioritize roadmap initiatives and manage trade-offs to maximize fan participation and create audience connection via subscriptions.

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