Senior Product Marketing Manager - APJ
Job Summary
Job Description
As a Senior Product Marketing Manager - APJ at Infoblox, based in Singapore, you'll drive market expansion in the APJ region. Responsibilities include creating and executing content plans, developing compelling narratives for networking and security targets, delivering content through various channels (webinars, events, etc.), collaborating with sales and marketing teams, and leveraging market analysis to design locally relevant positioning. You'll measure content success, gather feedback, and work closely with product and marketing teams to define core assets and messaging for APJ go-to-market efforts. The ideal candidate possesses exceptional communication skills, strategic thinking, and a deep understanding of APJ market trends and buyer needs.
Must have:
- 5+ years experience in developing messaging and assets for APJ
- Outstanding storytelling and narrative crafting skills
- Ability to articulate product value simply and effectively
- Strong messaging hierarchy and content strategy development
- Excellent written and verbal English, fluent in another language
Perks:
- Competitive salary and benefits
- Generous paid time off
- Strong company culture
- Opportunities for growth and development
5 skills required
Job Details
Description
It’s an exciting time to be at Infoblox. Named a Top 25 Cyber Security Company by The Software Report and one of Inc. magazine’s Best Workplaces for 2020, Infoblox is the leader in cloud-first networking and security services. Our solutions empower organizations to take full advantage of the cloud to deliver network experiences that are inherently simple, scalable, and reliable for everyone. Infoblox customers are among the largest enterprises in the world and include 70% of the Fortune 500, and our success depends on bright, energetic, talented people who share a passion for building the next generation of networking technologies—and having fun along the way.
We are looking for a Senior Product Marketing Manager - APJ based in Singapore to join our global Product and Solutions Marketing team, reporting to the vice president of Product and Solutions Marketing. In this role, you will drive international market expansion by driving content and assets to support the Go-To-Market efforts within APJ during one of the most exciting times in our business. You will also partner with the APJ Sales, Field Marketing and Channel Marketing organizations to develop tailored positioning within the region to drive market adoption for our core products offerings.
You are the ideal candidate if you are an excellent verbal and written communicator who thinks strategically about the constantly evolving market trends and can help create messaging that align with those trends.
What you’ll do:
- Create and execute content plans to drive awareness and adoption in key APJ markets
- Develop compelling storytelling content to address the networking and security targets
- Deliver content to multiple audiences through webinars, regional field events, and keynote speaking events
- Collaborate with other teams to develop appropriate content
- Deliver content in a variety of media, including pitch decks, blogs, social, and short- and long-form video
- Measure success of content developed and gather feedback to make continuous improvements
- Work closely with Product and Marketing to define core assets and messaging for APJ go-to-market efforts
- Leverage customer insights, market dynamics, local analyst research, and quantitative analysis to design locally relevant positioning
What you’ll bring:
- Bachelor’s degree in marketing or equivalent
- 5+ years of experience developing messaging and assets and considering regional buyers’ needs specific to the APJ region
- Outstanding storytelling skills with a talent for crafting compelling narratives across different channels, matching the message to the medium and the target audience
- Ability to articulate the essence of products and the value they create, making the most sophisticated products exceptionally simple for our target markets to understand.
- Ability to articulate the problems and solutions initiatives that are important to organizations, position the right approach, and how Infoblox addresses them.
- Ability to develop a strong messaging hierarchy and effective content strategy
- Ability to expertly guide cross-functional teams toward decisions and execution related to messaging needs
- Knowledge of how users outside of North America use, care about, and find value from enterprise technology
- Excellent written and verbal English skills and fluent in at least one other language
What success looks like:
After six months you will…
- Understand how to position Infoblox networking and security solutions for the APJ market
- Present Infoblox solutions at industry events across the region, often as a keynote speaker
- Be aligned with the regional Sales and Marketing teams on key priorities
After about a year, you will…
- Tailor Product Marketing content for the different regions within the APJ market
- Develop a close working relationship with the APJ Field and Channel Marketing team to effectively deliver content, and support events and programs
- Define the strategy for APJ Product and Solutions Marketing
We’ve got you covered:
Our holistic benefits package includes coverage of your health, wealth, and wellness—as well as a great work environment, employee programs, and company culture. We offer a competitive salary and benefits package and generous paid time off to help you balance your life. We have a strong culture and live our values every day—we believe in transparency, curiosity, respect, and above all, having fun while delighting our customers.
Why Infoblox?
We’ve created a culture that embraces diversity, equity, and inclusion and rewards innovation, curiosity, and creativity. We achieve remarkable results by working together in a supportive environment that focuses on continuous learning and embraces change. So, whether you’re a software engineer, marketing manager, customer care pro, or product specialist, you belong here, where you will have the opportunity to grow and develop your career. Check out what it’s like to be a Bloxer. We think you’ll be excited to join our team.
#LI-KL2
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