Senior Product Marketing Manager
Job Summary
Job Description
As a Senior Product Marketing Manager for Contraband, a new AAA co-op open-world action game, you'll be a key strategist bridging the game's leadership, Xbox Game Studios marketing, and external partners. Responsibilities include informing launch campaign strategies, planning marketing beats and content releases, managing the live service marketing roadmap and asset plan, establishing brand voice, writing marketing copy, and collaborating on asset creation with internal and external teams. You will leverage player and product insights to shape campaign messaging, maintain updated product factsheets, and ensure marketing resonates with the target audience. This role requires close collaboration with multiple stakeholders and a deep understanding of the gaming industry.
Must have:
- 5+ years product marketing experience
- Game launches & live service expertise (PC/Console)
- Deep understanding of gaming industry trends
- Collaboration & transparency
- Experience with international game publishers/developers
- AAA game marketing experience
Job Details
As the Senior Product Marketing Manager for Contraband, our upcoming AAA co-op open world action game and new IP published by Microsoft Xbox Game Studios, you are the critical tactician between the game leadership team, the Xbox Game Studios Marketing team, and our marketing partners.
You will translate player needs, the product strategy, and our marketing goals into successful marketing activities that drive demand, either directly or working through our publisher.
What you'll do
- Work as an embedded member of the game leadership team providing product marketing expertise.
- Collaborate closely with our publisher's Marketing team at Xbox Game Studios, and our Marketing partners
- Inform the Launch campaign strategy, plan marketing beats and content releases, and manage execution.
- Establish the marketing roadmap and asset plan for the Live service
- Maintain updated factsheets for the product, communicating all development roadmap changes.
- Manage the development of the brand voice (including style, tone & personality).
- Write the master marketing copy in collaboration with our publisher to ensure best practice.
- Drive the creation of marketing assets in close collaboration with our creative team, publisher, and external agencies.
- Propose campaign messaging using player and product insights in partnership with our publishers’ marketing teams.
Who you are
- A seasoned Product marketer with over 5 years of experience.
- Experienced in game launches and live services across PC and console.
- Deep understanding of the current and future trends of the gaming industry and player motivations.
- Able to proactively identify cultural shifts and opportunities, and to set long-term goals.
- A firm believer in collaboration and transparency, able to balance the feedback and needs of various stakeholders.
- Able to juggle internal and external communications effectively, with proven experience working with multilevel stakeholders in multinational matrixed organizations.
- Previous experience at an international games publisher or developer is required.
- Not afraid to get hands-on to ensure marketing resonates well with the audience.
- An avid gaming enthusiast who enjoys the thrill of a AAA explosive action experience.
Note: Research shows under-represented groups in the industry (especially women) might not apply to a job if they don’t check off every requirement. At Avalanche, we’re more about your drive to learn and interest in tackling challenges than what’s on your resume! So don’t stress if you don’t tick every box— shoot us your application anyway! Diverse opinions and different experiences are what make our teams so great, not itemized lists of qualifications.
The Stockholm location
Our Stockholm office is situated in Södermalm, the beating heart of the city’s game industry. It’s a physical representation of our games – the lush vegetation of Just Cause and theHunter: Call of the Wild meets corroded metal straight out of Mad Max. It has everything you need to make it your creative base camp.
Our values
At Avalanche Studios Group, we create worlds beyond limits. But that’s not exclusive to our games, so we’re committed to developing a diverse and inclusive workplace. All Avalanchers have a shared responsibility to create an open work environment where everyone is treated equally and respectfully. Being part of our world is not contingent on your heritage, your gender, or sexual orientation. It’s all about your passion and creativity.
How to apply
To apply for this position, please register below and provide your CV in English. We review applications continuously. All further studio-related information is provided under a non-disclosure agreement.
At Avalanche Studios Group we're always on the lookout for talented individuals to join our passionate team, but please not that relocation assistance is not available for this role.
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About The Company
Avalanche Studios Group is a leading interactive entertainment company, offering a rich portfolio of games from its divisions Avalanche Studios, Expansive Worlds, and Systemic Reaction, including the Just Cause franchise, Rage 2, theHunter: Call of the Wild and Generation Zero.
Avalanche Studios Group is committed to being a truly inclusive and sustainable workplace that creates innovative games through the power of our people’s creativity. All of Avalanche Studios Group games are developed using the proprietary Apex engine, enabling vast open worlds with endless creative possibilities.
Learn more at www.avalanchestudios.com/
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