Senior Product Marketing Manager

2 Months ago • 8 Years + • Product Management • $134,167 PA - $223,610 PA

Job Summary

Job Description

As a Senior Product Marketing Manager at Dreamhaven, you will be responsible for developing and leading marketing strategies to drive awareness, acquisition, engagement, and retention for game titles. You will shape brand identity, positioning, and messaging; forge partnerships; and collaborate with various teams to implement marketing initiatives, analyze campaign performance, and manage budgets. This role requires a passion for the gaming industry, excellent leadership and organizational skills, and the ability to balance strategic thinking with hands-on execution.
Must have:
  • 8+ years of product marketing experience in gaming/entertainment.
  • Proven track record of launching and marketing games across platforms.
  • Experience in hiring, developing, and leading teams.
  • Excellent leadership and organizational skills.
  • Effective communication and workflow management skills.

Job Details

At Dreamhaven, we're building a game company grounded in shared values and passion for making meaningful player experiences. That’s why we’re looking for a Senior Product Marketing Manager to build a bridge between our games and players.

What You’ll Do:

  • Develop and lead marketing strategies for Dreamhaven game titles to drive awareness, acquisition, engagement, and retention
  • Shape and refine brand identity, positioning, and messaging to ensure cohesive storytelling across channels, platform storefronts, and in-game experiences
  • Forge and maintain strategic partnerships with first-party platforms, including Nintendo, Steam, and others, to secure impactful promotional placements and visibility for our games
  • Work closely with development teams to identify and leverage in-game moments, feature updates, and key milestones, translating them into actionable marketing roadmaps
  • Lead and unify efforts across community, creative, PR, partnerships, and more—ensuring all teams work toward a cohesive goal
  • Oversee the creation of resonant marketing assets by partnering with internal and external creative teams to deliver materials that resonate with players and align with the game’s vision
  • Collaborate with cross-functional teams to implement marketing initiatives that maximize player retention and engagement
  • Continuously analyze campaign performance data to optimize strategies, aligning efforts with business objectives and addressing opportunities for improvement
  • Manage campaign budgets and forecasting, ensuring alignment with goals and preparing contingency plans to address potential challenges

What We Need:

  • 8+ years of product marketing experience, ideally within the gaming or entertainment industries
  • Proven track record launching and marketing games across genres and platforms
  • Experience hiring, developing, and leading high performing teams
  • Skilled at partnering directly with studio teams either as an embedded member or part of studio
  • Excellent leadership and organizational skills, with attention to detail and the ability to balance strategic thinking with hands-on execution
  • Effective communication skills, definition of priorities, and workflow management across large, dispersed teams
  • Entrepreneurial spirit with a high tolerance for ambiguity and complexity
  • Adaptability to changing priorities and market conditions

Who You Are:

  • An expert tactician who loves bringing new experiences to market
  • Crafting strategies and solving problems gets you geeked
  • Collaborating is your favorite verb; you love to work cross-functionally with multiple teams while building trust in the process
  • Eager to roll up your sleeves; no job is too small or daunting

The base salary range for this position is $134,167 to $223,610 USD per year, which is associated with our Level 4 salary band. The range listed for this position is just one component of Dreamhaven’s total compensation package for team members and exact compensation may vary based on skills and experience.

Dreamhaven is proud to be an equal opportunity employer. We celebrate and welcome diversity and are committed to creating an inclusive environment.

Dreamhaven Candidate Privacy Notice

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Irvine, California, United States (On-Site)

Irvine, California, United States (On-Site)

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