Senior Product Marketing Manager

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 80,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As a Senior Product Marketing Manager, you will be responsible for building and scaling the go-to-market strategy and execution for larger salons and spas. You’ll work closely with Marketing, Creative, Product, and other cross-functional teams to drive the roadmap for this customer segment, influence product and sales strategies, and ensure our product and messaging resonates with larger salons and spas. 

You will report to Senior Manager, Product Marketing. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 2 days per week in the office (Tuesdays & Thursdays).

What You’ll Do

• Develop and drive the go-to-market strategy for larger salon and spa customer segments 
• Shape and refine our messaging and positioning to resonate with ideal customers 
• Partner closely with Sales, Product, and Growth teams to build a performant funnel that includes PLG and direct sales
• Define and track key success metrics to measure the effectiveness of go-to-market efforts
• Conduct market research and competitive analysis to identify customer pain points and trends 
• Enable the marketing team with effective channel assets for customer segment acquisition, as well as the sales team with compelling collateral, case studies, and competitive positioning
• Influence product roadmap decisions based on customer insights, market demands, and competitive differentiation
• Act as a thought leader within the company, proactively solving problems and driving alignment across multiple teams

What We're Looking For

• 5+ years of Product Marketing experience, ideally in B2B SaaS, fintech, or a related industry
• Proven track record of developing and executing customer expansion imperatives at a company with a hybrid PLG-sales approach
• Passion for empowering small business owners to be successful; possess a high level of empathy our customers and a strong desire to deeply understand their needs
• Data-driven mentality and driven by results that impact the bottom line 
• Deep understanding of marketing and sales enablement, and competitive positioning that works
• Experience navigating ambiguous high-growth, fast-paced product-driven environments
• Exceptional ability to influence and drive alignment across marketing, sales, product, customer experience, and creative teams
• Ability to plan long-term, proactively identify risks, and solve problems before they arise
• Excellent communication skills, with the ability to distill complex ideas into clear, compelling messaging

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• In-person opportunities that are designed to help team members foster collaboration and build community (ie; working out of a co-working space, team dinners, and other team building activities)
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support

The starting base salary for this role in New York, California, and Washington is between $170,000-$210,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.  Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.