Senior Product Marketing Manager

This is a hybrid role based in our San Francisco or Los Angeles offices and will require you to be in the office on Tuesdays and Thursdays.

What’s so interesting about this role?

As the first Senior Product Marketing Manager at Grindr, you will play a pivotal role in defining and executing our product marketing strategy to deepen our understanding of and engagement with our customers. This highly cross-functional role will see you collaborating closely with team members across Product, Engineering, Design, Research, Data Analytics, and Marketing. Your mission: to shape our core user experience and drive monetization efforts. You'll be responsible for crafting, developing, and scaling comprehensive go-to-market strategies that influence every stage of the user lifecycle, from awareness and adoption to engagement and purchase of Grindr’s subscription products and services.

What’s the job?  

Synthesize Insights: Consolidate insights from diverse sources to inform and guide product development, marketing programs, and campaigns.

• Strategic Influence: Shape and influence Grindr’s product and business strategies and roadmaps, strengthening user satisfaction, engagement, retention, and monetization.
• GTM Strategy & Execution: Develop and implement go-to-market strategies for product launches, including compelling naming, messaging, positioning, and campaign narratives. Set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution.
• Problem-Solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans.
• Support Monetization: Drive drive subscription adoption through rigorous testing and experimentation, because Grindr is better when using one of our subscription tiers. 

What we'll love about you  

• Experience: 8+ years of experience delivering successful go-to-market, engagement, and growth strategies, with 5+ years specifically in product marketing, ideally within the tech or dating app industry.
• Action-Oriented: Proactive, collaborative, and a master of simplification. You continually push towards clarity and driving delivery of strong results.
• Self-Starter: Hard-working, detail-oriented, and organized. You thrive in challenging environments and are undeterred by complexity.
• Master Communicator: Excellent written and verbal communication skills, comfortable presenting and sharing work with executive leadership. Strong interpersonal skills to influence and motivate people at all levels across various functions.
• Product Marketing Mindset: Ability to distill the essence of complex products and convey the value they create. You can develop a strong messaging hierarchy, effective strategies, and impactful go-to-market plans.
• Analytical Skills: Outstanding ability to use data to craft insightful stories, inform strategies, and guide decision-making.

We’ll really swoon if you have any of: 

• Experience partnering with Engineering and Product teams to influence and drive our roadmap and features 
• Experience using tools like Braze for messaging and Figma for design
• Prior experience working in the dating industry