This is a hybrid role based in our San Francisco or Los Angeles offices and will require you to be in the office on Tuesdays and Thursdays.
What’s so interesting about this role?
As the first Senior Product Marketing Manager at Grindr, you will play a pivotal role in defining and executing our product marketing strategy to deepen our understanding of and engagement with our customers. This highly cross-functional role will see you collaborating closely with team members across Product, Engineering, Design, Research, Data Analytics, and Marketing. Your mission: to shape our core user experience and drive monetization efforts. You'll be responsible for crafting, developing, and scaling comprehensive go-to-market strategies that influence every stage of the user lifecycle, from awareness and adoption to engagement and purchase of Grindr’s subscription products and services.
What’s the job?
Synthesize Insights: Consolidate insights from diverse sources to inform and guide product development, marketing programs, and campaigns.
- Strategic Influence: Shape and influence Grindr’s product and business strategies and roadmaps, strengthening user satisfaction, engagement, retention, and monetization.
- GTM Strategy & Execution: Develop and implement go-to-market strategies for product launches, including compelling naming, messaging, positioning, and campaign narratives. Set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution.
- Problem-Solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans.
- Support Monetization: Drive drive subscription adoption through rigorous testing and experimentation, because Grindr is better when using one of our subscription tiers.
What we'll love about you
- Experience: 8+ years of experience delivering successful go-to-market, engagement, and growth strategies, with 5+ years specifically in product marketing, ideally within the tech or dating app industry.
- Action-Oriented: Proactive, collaborative, and a master of simplification. You continually push towards clarity and driving delivery of strong results.
- Self-Starter: Hard-working, detail-oriented, and organized. You thrive in challenging environments and are undeterred by complexity.
- Master Communicator: Excellent written and verbal communication skills, comfortable presenting and sharing work with executive leadership. Strong interpersonal skills to influence and motivate people at all levels across various functions.
- Product Marketing Mindset: Ability to distill the essence of complex products and convey the value they create. You can develop a strong messaging hierarchy, effective strategies, and impactful go-to-market plans.
- Analytical Skills: Outstanding ability to use data to craft insightful stories, inform strategies, and guide decision-making.
We’ll really swoon if you have any of:
- Experience partnering with Engineering and Product teams to influence and drive our roadmap and features
- Experience using tools like Braze for messaging and Figma for design
- Prior experience working in the dating industry
What you'll love about us
- Mission and Impact: Grindr is building the global gayborhood in your pocket. Your role will impact the lives of millions of LGBTQ+ people around the world. Through our success, we are making a world where the lives of our community are free, equal, and just.
- Family Insurance: Insurance premium coverage for health, dental, and vision for you and partial coverage for your dependents.
- Retirement Savings: Generous 401K plan with 6% match and immediate vest in the U.S.
- Compensation: Industry-competitive compensation and eligibility for company bonus and equity programs.
- Queer-Inclusive Benefits: Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
- Additional Benefits: Flexible vacation policy, monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch provided onsite, and yearly travel & leisure stipend.
About Grindr
Grindr is building the global gayborhood in your pocket. With more than 13.5 million monthly active users, Grindr has become a fundamental part of the LGBTQ+ community and is charting a path to make the world more free, equal, and just. Since 2015, Grindr for Equality has advanced safety, health, and human rights for millions of Grindr users and the global LGBTQ+ community in partnership with more than 100 community organizations in every region of the world.
Our next evolution is underway as a public company that continues to grow and build meaningful experiences for our users. From social issues to product innovations, we're setting audacious goals for our community and the business, and leveraging the latest tech stacks and a culture of engineering excellence to make it happen. At the heart of our work in this new chapter is a shared set of operating principles centered around cultivating curiosity, thinking big, setting and expediting our ambitious goals, and growing through iteration; all while keeping our users #1.
Grindr is headquartered in West Hollywood, California, with offices in the Bay Area, Chicago, and New York.With a track record of strong financial performance and plans for continued headcount growth, we’re building a team of talented, passionate, and open-minded people who want to disrupt the dating app space, innovate products, and advance LGBTQ+ culture. Come be a part of this exciting journey with us.
Grindr is an equal-opportunity employer
To learn more about how we handle the personal data of applicants, visit our Employee and Candidate Privacy Policy.
#LI-Hybrid
Grindr is committed to fair and equitable compensation practices. This base pay range is for the U.S. and is not applicable to locations outside of the U.S. The actual base pay is dependent upon many factors, such as training, transferable skills, work experience, business needs, location, and market demands. The base pay range is subject to change and may be modified in the future. This role will also be eligible for equity, benefits, and a company bonus program.
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