Senior Product Marketing Manager

13 Minutes ago • 8 Years + • $134,167 PA - $223,610 PA

Job Summary

Job Description

The Senior Product Marketing Manager will develop and lead marketing strategies for Dreamhaven game titles. They will shape brand identity, build strategic partnerships, identify in-game moments for marketing, lead cross-functional teams, oversee the creation of marketing assets, and analyze campaign performance. The role requires an expert tactician who enjoys bringing new experiences to market, collaborating, and working cross-functionally, while being eager to take on challenges.
Must have:
  • 8+ years of product marketing experience.
  • Proven track record launching and marketing games.
  • Experience leading high performing teams.
  • Excellent leadership and organizational skills.
  • Effective communication and workflow management skills.

Job Details

At Dreamhaven, we're building a game company grounded in shared values and passion for making meaningful player experiences. That’s why we’re looking for a Senior Product Marketing Manager to build a bridge between our games and players.

What You’ll Do:

  • Develop and lead marketing strategies for Dreamhaven game titles to drive awareness, acquisition, engagement, and retention
  • Shape and refine brand identity, positioning, and messaging to ensure cohesive storytelling across channels, platform storefronts, and in-game experiences
  • Forge and maintain strategic partnerships with first-party platforms, including Nintendo, Steam, and others, to secure impactful promotional placements and visibility for our games
  • Work closely with development teams to identify and leverage in-game moments, feature updates, and key milestones, translating them into actionable marketing roadmaps
  • Lead and unify efforts across community, creative, PR, partnerships, and more—ensuring all teams work toward a cohesive goal
  • Oversee the creation of resonant marketing assets by partnering with internal and external creative teams to deliver materials that resonate with players and align with the game’s vision
  • Collaborate with cross-functional teams to implement marketing initiatives that maximize player retention and engagement
  • Continuously analyze campaign performance data to optimize strategies, aligning efforts with business objectives and addressing opportunities for improvement
  • Manage campaign budgets and forecasting, ensuring alignment with goals and preparing contingency plans to address potential challenges

What We Need:

  • 8+ years of product marketing experience, ideally within the gaming or entertainment industries
  • Proven track record launching and marketing games across genres and platforms
  • Experience hiring, developing, and leading high performing teams
  • Skilled at partnering directly with studio teams either as an embedded member or part of studio
  • Excellent leadership and organizational skills, with attention to detail and the ability to balance strategic thinking with hands-on execution
  • Effective communication skills, definition of priorities, and workflow management across large, dispersed teams
  • Entrepreneurial spirit with a high tolerance for ambiguity and complexity
  • Adaptability to changing priorities and market conditions

Who You Are:

  • An expert tactician who loves bringing new experiences to market
  • Crafting strategies and solving problems gets you geeked
  • Collaborating is your favorite verb; you love to work cross-functionally with multiple teams while building trust in the process
  • Eager to roll up your sleeves; no job is too small or daunting

The base salary range for this position is $134,167 to $223,610 USD per year, which is associated with our Level 4 salary band. The range listed for this position is just one component of Dreamhaven’s total compensation package for team members and exact compensation may vary based on skills and experience.

Dreamhaven is proud to be an equal opportunity employer. We celebrate and welcome diversity and are committed to creating an inclusive environment.

Dreamhaven Candidate Privacy Notice

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About The Company

Gunfire Games’ mission is clear: to make badass, high-quality games that people can’t get enough of. And how do we achieve that? Simple – by bringing together a crew of insanely talented and passionate gamers and artists who truly get the rush of being immersed in the worlds of their favorite games. At Gunfire, we’re all about fueling that creative fire and helping our developers grow. How? Well, for starters, we treat everyone like adults (the fun kind who don’t wear ties or submit TPS reports).

Irvine, California, United States (On-Site)

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