Senior Product Marketing Manager
Job Summary
Job Description
Rovio Entertainment is seeking a Product Marketing Manager for a temporary, parental leave cover position (until end of January 2026). This role is crucial for the soft launch and global launch of a new game. Responsibilities include leading the UA creative process (video briefs, direction), executing the Go-to-Market strategy, defining and monitoring KPIs, collaborating with cross-functional teams (development, UA, community, marketing, finance, legal), and optimizing ASO (A/B testing store assets). The ideal candidate possesses proven mobile game marketing experience, particularly in strategy or RPG genre launches, strong understanding of the marketing funnel (UA, ASO, FTUE), and a data-driven approach.
Must have:
- Mobile game marketing experience
- Soft launch & global launch expertise
- Marketing funnel mastery (UA, ASO, FTUE)
- Data-driven decision making
- Cross-functional collaboration
4 skills required
Job Details
Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here.
We're looking for a Product Marketing Manager to join our team on a temporary basis, covering a parental leave. This is a unique opportunity to make a significant impact on a new game during its critical soft launch and global launch phases. As an integral part of the team, you will be the voice of the players, championing user-centricity and driving the marketing strategy to maximize the game's reach, conversion, and appeal.
This is a fixed term parental leave cover until the end of January 2026.
You will have impact and fun at work by doing:
- UA Creative process: Creating UA video briefs and acting as the director for them from the initial idea to the final video.
- Product Activation: Spearhead and execute the Go-to-Market plan for the soft launch and global launch phases.
- Marketing Strategy: Execute, expand and adapt the marketing strategy as we move through soft launch phases and closer to global launch.
- Target Setting: Define and monitor key performance indicators (KPIs) to measure the success of marketing initiatives.
- Collaboration: Work closely with cross-functional teams, including game development, UA, community, marketing creative, finance, and legal.
- ASO: A/B testing store assets and make sure that the store page for the game is always optimized and aligned with UA and the FTUE.
Experience and skills we are looking for:
- Game Experience: A proven track record in mobile game marketing, with a deep understanding of the game development cycle.
- Soft Launch & Launch Expertise: Experience in successfully launching mobile games, ideally in the strategy or RPG genre.
- Marketing Funnel Mastery: Strong knowledge of the mobile marketing funnel, including UA, ASO, and FTUE.
- Data-Driven: A strong analytical mindset, with the ability to use data to inform marketing strategies and optimize campaigns.
- Adaptability: A flexible and agile approach, capable of thriving in a fast-paced and dynamic environment.
- Passion: A genuine enthusiasm for mobile games and a drive to create exceptional player experiences.
Our studio in Copenhagen follows a hybrid working model with 3 days spent together in the office per week.
We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.
At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at recruitment@rovio.com.
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