Senior Product Marketing Manager
Job Summary
Job Description
- Mobile game marketing experience
- Soft launch & global launch expertise
- Marketing funnel mastery (UA, ASO, FTUE)
- Data-driven decision making
- Cross-functional collaboration
4 skills required
Job Details
You will have impact and fun at work by doing:
- UA Creative process: Creating UA video briefs and acting as the director for them from the initial idea to the final video.
- Product Activation: Spearhead and execute the Go-to-Market plan for the soft launch and global launch phases.
- Marketing Strategy: Execute, expand and adapt the marketing strategy as we move through soft launch phases and closer to global launch.
- Target Setting: Define and monitor key performance indicators (KPIs) to measure the success of marketing initiatives.
- Collaboration: Work closely with cross-functional teams, including game development, UA, community, marketing creative, finance, and legal.
- ASO: A/B testing store assets and make sure that the store page for the game is always optimized and aligned with UA and the FTUE.
Experience and skills we are looking for:
- Game Experience: A proven track record in mobile game marketing, with a deep understanding of the game development cycle.
- Soft Launch & Launch Expertise: Experience in successfully launching mobile games, ideally in the strategy or RPG genre.
- Marketing Funnel Mastery: Strong knowledge of the mobile marketing funnel, including UA, ASO, and FTUE.
- Data-Driven: A strong analytical mindset, with the ability to use data to inform marketing strategies and optimize campaigns.
- Adaptability: A flexible and agile approach, capable of thriving in a fast-paced and dynamic environment.
- Passion: A genuine enthusiasm for mobile games and a drive to create exceptional player experiences.
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About The Company
Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has eight game studios – one in Espoo (Finland), one in Stockholm (Sweden), one in Copenhagen (Denmark), one in Barcelona (Spain), two in Montreal and one in Toronto (Canada). The studios also include a subsidiary in Izmir (Turkey) called Ruby Games, which was acquired in 2021. Most of the employees are based in Finland where Rovio is headquartered. The company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO. Sega Europe Limited has acquired more than 90 percent of Rovio’s issued and outstanding shares and will delist the company from NASDAQ Helsinki stock exchange as soon as permitted under applicable laws.
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