Senior Public Relations Manager - Game Publishing

2 Months ago • 5 Years + • Public Relations • $90,000 PA - $110,000 PA

Job Summary

Job Description

Snail Games USA seeks a Senior Public Relations Manager to lead PR initiatives within the video game industry. Responsibilities include developing and executing comprehensive PR strategies, managing high-profile events (launches, press conferences, trade shows), handling crisis communications, creating PR materials (press releases, media kits), and collaborating with cross-functional teams. The ideal candidate will have 5+ years of experience in game industry PR, strong media relationships, and the ability to work independently, minimizing reliance on external agencies. The role requires strategic planning, event management expertise, and exceptional communication skills.
Must have:
  • 5+ years game industry PR experience
  • Develop and execute PR strategies
  • Manage high-profile events
  • Handle crisis communications
  • Strong media relationships
  • Exceptional communication skills
Good to have:
  • Global experience
  • Multilingual proficiency
  • Experience with PR software (Cision, Prowly, etc.)

Job Details

Senior Public Relations Manager - Game Publishing

Location: Beverly Hills, CA (On-site)Department: MarketingReports To: Marketing Director

Snail Games USA is a leading global developer and publisher of digital entertainment, committed to pushing the boundaries of gaming through innovations in software, hardware, and telecommunications. With a diverse portfolio of games and a presence in over 100 countries, we aim to deliver unparalleled gaming experiences to our global audience.

We are seeking an experienced and dynamic Senior Public Relations Manager to lead our PR initiatives within the video game industry. The ideal candidate will have a proven track record in developing and executing comprehensive PR strategies, managing high-profile events, and handling crisis communications. This role requires a self-starter who can operate independently, leveraging existing industry contacts while actively cultivating new relationships to enhance our brand presence without significant reliance on external PR agencies.

Key Responsibilities:

  • Strategic PR Planning: Develop and implement comprehensive public relations strategies to promote Snail Games' products and brand within the gaming industry, with a focus on in-house execution and measurable outcomes

  • Media Relations: Cultivate and maintain strong relationships with key media outlets, journalists, and influencers in the gaming sector to secure positive coverage and enhance brand visibility.

  • Event Management: Plan, coordinate, and execute major events, including game launches, press conferences, and industry trade shows, ensuring seamless delivery and maximum impact.

  • Crisis Communication: Act as the primary point of contact for crisis management, developing and executing effective communication strategies to address and mitigate potential PR issues.

  • Content Development: Oversee the creation of press releases, media kits, speeches, and other PR materials that effectively communicate key messages and align with brand guidelines.

  • Internal Collaboration: Work closely with cross-functional teams, including marketing, product development, and community management, to ensure cohesive messaging and strategic alignment.

  • Networking and Relationship Building: Leverage existing industry contacts and proactively establish new relationships to enhance media outreach and brand partnerships, minimizing the need for external PR agencies.

Qualifications:

  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • A minimum of 5 years of experience in public relations, with a significant portion within the video game industry.
  • Demonstrated success in developing and executing PR strategies that have resulted in measurable brand growth and media coverage.
  • Extensive experience in planning and managing large-scale events, with a keen eye for detail and logistics.
  • Proven ability to manage crisis communications effectively, with a strategic and calm approach under pressure.
  • Strong existing relationships with gaming media and influencers, with the ability to expand this network proactively.
  • Exceptional written and verbal communication skills, with the ability to craft compelling messages tailored to various audiences.
  • Self-motivated and able to work independently, with minimal reliance on external agencies.
  • Passion for video games and a deep understanding of gaming culture and industry trends.

Preferred Qualifications:

  • Experience working in a global context, with an understanding of international media landscapes and cultural nuances.
  • Leverage common PR software tools (e.g., Cision, Prowly, Meltwater, and Google Analytics) to monitor media coverage, track campaign performance, and guide strategic decision-making.
  • Proficiency in multiple languages is a plus.

Application Process: Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and examples of previous PR campaigns or events they have managed. Please include specific outcomes or metrics that demonstrate the impact of your work.

Salary Range - $90,000 - $110,000 depending on experience.

Snail Games USA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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About The Company

Snail Games USA is the leading independent global developer and publisher of digital entertainment. We strive to create the best gameplay experience for gamers by leveraging technology and innovation in all that we do. Our growth and success since 2009 reflect our commitment to continue pushing boundaries and create something truly great. We endeavor to be the premier creators of virtual worlds, designing rich, and engaging experiences for their players.

Progressive, inclusive, and completely cutting edge, Snail Games USA is poised to expand at a rapid rate within the video game industry and we want YOU to be a part of it!

Check out our open roles in Los Angeles, CA: 
https://snail-games-usa-inc.hiringthing.com/

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