Senior Publicist (Local 600)

2 Months ago • 5 Years + • Campaign Management • ~ $170,000 PA

Job Summary

Job Description

This Senior Publicist position at Disney (IATSE Local 600) focuses on global publicity campaigns for film and streaming content, particularly post-theatrical releases. Responsibilities include developing and executing integrated campaigns, collaborating with cross-functional teams, managing agency relationships, overseeing content and asset management, building talent relationships, mentoring junior staff, and strategic planning. The role requires strong leadership, organizational skills, and excellent communication, with a focus on creating high-impact, consumer-facing campaigns. The candidate will manage multiple projects simultaneously, meet deadlines, and create performance reports. Experience in publicity with a studio, network, or streaming service is essential.
Must have:
  • 5+ years publicity experience
  • Excellent communication skills
  • Campaign development & execution
  • Content & asset management
  • Talent relations
  • Team & agency management
Good to have:
  • Solid entertainment press relationships
  • Theatrical and at-home viewing experience
Perks:
  • Medical benefits
  • Financial benefits
  • Other benefits (see link for details)

Job Details

Job Summary:

Overview: 

*This is an IATSE Local 600 Publicist Guild position covered by a collective bargaining agreement.

This position oversees all aspects of global publicity campaigns for film and streaming content, with a focus on the post-theatrical window. Responsibilities include developing and implementing global press campaigns and collaborating cross-functionally with teams such as marketing strategy, digital, creative, product, and media. The role requires strong leadership, organizational skills, and the ability to execute high-impact, consumer-facing publicity campaigns.

Responsibilities:

 

Campaign Development & Execution

  • Strategize and implement consumer-facing publicity campaigns for post-theatrical releases.
  • Execute integrated campaigns in collaboration with marketing, digital, creative, and media teams across all relevant windows.
  • Oversee team and agencies in executing campaign strategies, events, press days, content delivery, tours, and experiential activations.
  • Serve as the main point of contact for international campaign communication, including milestones, materials, and strategy.
    • Communicate strategy, guidelines, and materials to international markets.

 

Content & Asset Management

  • Administer content strategy, media assets, and approval workflows.
  • Oversee content with agencies, ensuring stakeholder approvals and timely distribution of assets.
  • Build and manage synergy partnerships for campaigns (e.g., Parks, Broadcast, Consumer Products, and Creative Content).

 

Talent Relations

  • Develop strong working relationships with talent, their representatives, and studio partners.
  • Serve as a senior contact for talent reps, overseeing talent activity related to campaigns.

 

Team & Agency Management

  • Oversee agency activity to ensure campaign goals, deliverables, and timelines are met.
  • Mentor and guide publicity staff on projects to support their professional development.

 

Strategic Planning & Communication

  • Develop and present strategic publicity plans aligned with broader marketing objectives and corporate goals.
  • Work closely with the publicity team to review and finalize materials such as press releases, talking points, itineraries, and campaign recaps.
  • Proactively identify and advocate for new publicity opportunities in collaboration with the Director.
  • Communicate campaign status, updates, and escalations to the Director in a timely manner.

 

Project Management

  • Administer multiple Home Entertainment releases and projects simultaneously, ensuring priorities are clear and deadlines are met.
  • Oversee publicity timelines, wrap-up coverage reports, and project-related presentations.
  • Submit campaign performance reports and media coverage updates to key stakeholders.

 

Additional Responsibilities

  • Support campaigns with strong organization, follow-through, and timely communication with executives and partners.
  • Respond promptly to emails and requests.
  • Exhibit strong presentation skills, both written and oral.
  • Perform special projects as assigned.

Minimum Qualifications:

  • 5+ years of experience in publicity, preferably with a studio, network, streaming service or technology company
  • Excellent writing, verbal, and interpersonal communication skills with maturity and confidence in working with colleagues at all levels
  • Experience pitching press, generate offers and facilitate requests
  • Has ability to mentor and teach junior team members
  • Possesses strong presentation skills, both oral and written
  • Well-organized, with strong relationship building, excellent collaborator and time management skills
  • Ability to balance numerous projects simultaneously, prioritize deadlines and be effective in a fast-paced environment
  • Strong problem-solving skills and attention to detail.

Preferred Qualifications:

  • Has solid entertainment press relationships with theatrical and at-home viewing experience a plus


The pay rate for this position in Burbank, CA is $3,266.20 per week based on a 56-hour work week. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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