Senior Research Manager, Sport

Senior Research Manager (Sport)

Melbourne OR Sydney, Australia

Full-time, hybrid

YouGov Sport is a global leader in the sports industry, providing expertise on sports data, insights, and media evaluation. Since the Australian business opened the doors in 2019, we have quickly cemented ourselves as the preferred research provider for Australia’s sports leagues and clubs.

What separates us? By combining agile research and customer-centricity, we are able to adopt an

insight-led approach to everything we do, combined with propriety tools which are unmatched in the industry!

The Role

Reporting directly to the Research Director - Sport, you will primarily be managing the research requirements for some of the largest sports rightsholders in Australia including the AFL and Netball Australia. You will be exposed to a variety of sports professionals and the opportunity to develop life-long professional and social networks.

Your day-to-day will start afresh with exposure to a diverse range of research briefs and projects. This can range from evaluating sponsorships for commercial teams, helping grow women’s sport through strategic research, helping clubs attract new sponsors, to tracking marketing activity and recall across major sports events.

To achieve this for your clients, you will be using a hybrid research approach involving the use of existing syndicated data tools to pull together actionable insights or running custom bespoke research from start to finish. You will have high levels of exposure to clients in-person via presenting, training, and developing their competency in utilising our tools or hot-desking onsite when required.

This is a leadership role in the team, suited to a strong researcher with exposure to both proprietary and custom research, ready to take their career to the next level. Internally, you will be responsible for managing junior researchers, helping to develop our sports data and research tools, contributing to sales activity / proposals and being pro-active with new innovative ideas to further improve our processes and quality of work. You will have a growth mindset, eager to accelerate our business both through acquisition, and organic growth by becoming a trusted advisor to your clients. In the absence of the Research Director you will assist in the management of the team (running WIPS, managing workflow etc.).

What will I be delivering?

• Working closely with the Research Director to report project plans, resources and deliverables as well as address any issues
• Account manage a portfolio of top-tier accounts including AFL and Netball Australia, with a constant growth mindset
• Managing complex projects from start to finish either independently or as a small team which includes workshopping briefs, questionnaire design, data cleaning, analysis, and full reporting
• Using syndicated tools to deliver mid and end of season sponsorship reports to all clients
• Creating complex proposals in line with client requirements along with competitive costings
• Data analysis: Utilizing YouGov’s research tools, you will be required to look into trends, conduct quality control reviews and recommend client-focused research solutions
• Keep up-to-date with new data insights techniques and models, including how they are relevant and applicable for the business, whilst seeking to continuously improve existing techniques and models
• Keeping up to date with global and local sports trends and understanding your clients’ business back-to-front

Qualifications

• Minimum 7 years of Market Research experience and a passion for Australian sport are mandatory
• Ability to run custom projects from start to finish including questionnaire design, hypothesis based analysis, reporting with meaningful insight and recommendations mandatory (Q software skills a bonus)
• Strong attention to detail, exceptional time management and organisation skills
• Proven track record of managing junior researchers / interns preferred
• Proven track record of managing multiple projects and meeting deadlines in a fast-paced dynamic environment
• Proven track record of independently running client meetings with impact
• Excellent analytical skills with the ability to approach and solve problems
• Effective communication skills (written, spoken and presentation)
• Excellent stakeholder engagement with senior-level internal (management) and external (executive/c-suite) stakeholders

Company Description and Culture 

YouGov is a global online research company, offering insight into what the world thinks.    

We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.  

Why join YouGov? 

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities. 

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.  

Life at YouGov 

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do. 

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.  

Equal Opportunity Employer 

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need. 

Data Privacy

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