Senior Trade Marketing Manager

1 Year ago • 6-10 Years • Marketing

Job Summary

Job Description

Haleon is a leading consumer health company focused on improving everyday health for billions of people through its portfolio of brands such as Sensodyne, Panadol, and Centrum. This role involves developing modern trade strategies for brands like Polident, Centrum, and Caltrate, ensuring alignment with corporate strategy and sales/marketing frameworks. The position also requires preparing launch plans for new products, analyzing business opportunities to drive growth, and transforming projects to increase penetration. Key responsibilities include ensuring successful new product launches through collaboration with marketing and supply chain teams, understanding market needs by working closely with key accounts and field sales, and ensuring in-store execution complies with regulations. The role also involves sales forecasting, performance analysis, budget control, and talent management. Haleon fosters an inclusive and agile working culture that celebrates diversity.
Must have:
  • Develop modern trade strategy for Haleon brands.
  • Prepare new product launch trade plans.
  • Analyze business opportunities for growth.
  • Drive penetration through transforming projects.
  • Ensure new product launch success.
  • Collaborate with key accounts and sales teams.
  • Ensure in-store execution compliance.
  • Conduct sales forecasting and performance analysis.
  • Manage budget and channel funding.
  • Focus on talent growth and retention.
Good to have:
  • Business / Management background (Economics, Marketing, Management Engineering).
  • Strong Influencing, Collaboration, & Stakeholder management skills.

Job Details

                                                                                    e

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

You are responsible for:

Build Polident, Centrum & Caltrate modern trade strategy and ensure it is aligned to corporate strategy, operating model and all Sales & Marketing approved tools/frameworks.

Prepare Paradontax launch trade plan and channel strategy  

Lead category review, analyze business opportunities, issues and create action plan for further growth

Design transforming projects to drive penetration, track result and provide insightful suggestion

Cooperate with MKT & supply chain to ensure NPI launch successfully

Closely work with key account, regional trade marketing and field sales team to understand market needs, customer insight and ensure execution quality

Ensure in-store communication (e.g POSM) & execution be compliant with regulation and company policy

Do sales forecast based on historical data and plan; develop enhancement plan if needed

Monthly trade programs/resource efficiency analysis reports to continuously improve the ROI and generate learning

Budget control including channel funding and promotion fundingTalent growth and retention management

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

                                                                                    e

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important note to candidates:
 
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. 

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leadingconsumer healthcarecompany. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol,Advil, Voltaren,Theraflu, Otrivin,and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In anenvironment thatwe’re co-creating. And a culture that’s uniquely ours. Care to join us.

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