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Senior User Acquisition Manager

Vilnius County, Lithuania (On-site)

Senior User Acquisition Manager

1 Month ago • 4-8 Years • Marketing

About the job

3 skills required for this role

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unity

firebase

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Job Description

We are seeking a skilled and experienced User Acquisition Manager to join our team and drive the acquisition of new players for our existing and upcoming mobile games. In this role, you will develop and oversee marketing campaigns, including App Store Optimization (ASO) activities, continuously monitor and enhance the performance of our UA campaigns, and work towards expanding our games' global presence. Key responsibilities include setting up and managing advertising campaigns across platforms like Facebook, Google, Applovin, Unity, and Apple Search Ads, analyzing campaign performance and optimizing based on established KPIs, developing and executing ASO strategies for the App Store and Google Play Store, monitoring and reporting key metrics, conducting data analysis to identify trends and opportunities, staying updated on industry trends and emerging acquisition channels, communicating with key partners, and collaborating with product and creative teams.

Must have:

Experience in acquiring users for mobile apps (leveraging Paid Social, Ad Networks, and DSPs)
Understanding of SKAN principles
Experience with MMP and analytics providers (Adjust, AppsFlyer, Firebase etc.)
Comprehensive experience in campaign management across main channels (Facebook, Google, Applovin etc.)
Experience in ASO
Proficiency in Excel and Spreadsheets
A multi-tasking capability and ability to work with large amounts of data
Ability to coordinate projects, set priorities, take responsibility, and manage tasks independently

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We are looking for a User Acquisition Manager to join our UA team and drive the acquisition of new players for our existing and upcoming mobile games.

In this role, you will develop and oversee marketing campaigns, including App Store Optimization (ASO) activities, continuously monitor and enhance the performance of our UA campaigns, and work towards expanding our games’ global presence.

Your Key Responsibilities:

Set up and manage advertising campaigns for our iOS and Android games on Facebook, Google, Applovin, Unity, Apple Search Ads and other platforms;
Analyze campaigns performance and optimize according to the established KPIs;
Develop, manage, and execute ASO strategies across the App Store (Apple) and Google Play Store (Android);
Monitor, track, and report key metrics;
Conduct Data Analysis – Identify trends, opportunities, discrepancies;
Stay up-to-date with industry trends and emerging acquisition channels;
Communicate with our key partners;
Communicate and cooperate with the Product Teams, Creative Team.

A Successful Candidate Must Have:

Experience in acquiring users for mobile apps (leveraging Paid Social, Ad Networks, and DSPs);
Understanding of SKAN principles;
Experience with MMP and analytics providers (Adjust, AppsFlyer, Firebase etc.);
Comprehensive experience in campaign management across main channels (Facebook, Google, Applovin etc.)
Experience in ASO;
Proficiency in Excel and Spreadsheets;
A multi-tasking capability and ability to work with large amounts of data;
Ability to coordinate projects, set priorities, take responsibility, and manage tasks independently.

Salary: From 3000 EUR/month (gross)

View Full Job Description

$36.0K/yr (Outscal est.)

$36.0K/yr avg.

Vilnius, Vilnius County, Lithuania

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About The Company

Nordcurrent

28 Active Jobs

Nordcurrent is a developer and publisher of casual games for smartphones, tablets, and PC/Mac, established in 2002 in Vilnius, Lithuania. Headquartered in Vilnius, Nordcurrent also has development studios in Odesa, Dnipro (Ukraine) and Warsaw (Poland).

During the last 20 years, Nordcurrent has developed more than 50 games for various platforms. The studio’s biggest hit so far is Cooking Fever – a time-management game where players can cook meals and desserts from all over the world. The game has almost 400 million downloads and 15 million monthly active users.

Other recent Nordcurrent games include the multiplayer mobile shooter Sniper Arena and the interactive crime novel Murder in the Alps, time-management game in the sky - Airplane Chefs, game for setting fashion trends - Pocket Styler. And newest hit where the health is wealth - Happy Clinic game! Currently, the company has more than a dozen new titles in development.