Senior User Acquisition Manager

7 Months ago • 3 Years + • Sales

Job Summary

Job Description

As a Senior User Acquisition Manager at SciPlay, you'll spearhead user acquisition strategies for growth-focused games, particularly those monetized through in-app ads (IAA). This role demands experience in launching and scaling games, managing large budgets, and navigating the mobile gaming landscape. You will collaborate with marketing, analytics, product, and creative teams to optimize user growth and engagement across various platforms. Key responsibilities include planning and executing UA strategies, launching and scaling games, analyzing and optimizing campaigns across multiple digital channels, collaborating on ad creatives, identifying UA opportunities, managing relationships with external partners, and reporting on UA performance. The ideal candidate possesses strong analytical skills, understands performance marketing and digital advertising best practices, and is proficient in data analytics tools and mobile measurement platforms.
Must have:
  • 3+ years in mobile user acquisition (international markets)
  • Experience in gaming (highly advantageous)
  • IAA campaign management experience
  • Strong understanding of mobile gaming ecosystem
  • Data analytics proficiency (Tableau)
  • Mobile measurement platforms (Adjust, AppsFlyer) & Ad networks expertise
  • Excellent communication and project management skills
Good to have:
  • Experience with Ad Monetization strategies
  • Familiarity with incentivized traffic campaigns

Job Details

SciPlay, is a global leader focused in providing an ever-expanding portfolio of robust iGaming and Social Casino solutions to the global gaming industry. To put it simply - we make Mobile and Facebook games that are fun to play, fun to make, and we're growing like crazy! SciPlay's reach is made possible by the expertise of our rock star teams and game makers. Want to be part of a fast-paced company that lands in the Top 1% of Social Casino games? See more details below!

Position Summary

Description:

As a UA Manager at SciPlay, you will play a critical role in driving user acquisition strategies for our Growth portfolio of games, with a specific focus on titles that monetize primarily through in-app ads (IAA), and new titles in general. This is a unique opportunity for a highly skilled individual with experience in launching and scaling games from the ground up, managing high-scale budgets, and understanding the nuances of the mobile gaming ecosystem. You will collaborate with cross-functional teams, including marketing, analytics, product, and creative teams, to maximize user growth and engagement across various platforms.

Key Responsibilities:

  • Plan and execute UA strategies to drive installs, engagement, and revenue growth for SciPlay's Growth & IAA-focused games in international markets.

  • Launch and scale games from initial soft launch to full-scale campaigns, optimizing performance to achieve high growth.

  • Perform daily analysis and optimize campaigns across multiple digital channels, including social media, ad networks, search, and rewarding platforms, ensuring alignment with KPI targets.

  • Collaborate with creative and game teams to design various ad creatives and promotional materials tailored for different regions to improve performance.

  • Identify user acquisition opportunities, trends, and adopt industry best practices in global markets to stay ahead of the competition.

  • Be proactive and provide recommendations for new sources or different UA strategies, including profitability strategies aimed at team growth.

  • Manage relationships with external partners to leverage their expertise and expand our UA efforts.

  • Provide and present regular reports and presentations on UA performance and insights to stakeholders and management, focusing on activity trends and performance.

  • Stay up-to-date with the latest developments in the mobile gaming and digital marketing industries in international markets.

Requirements:

  • Experience: Minimum of 3 years in mobile user acquisition for apps in international markets (mandatory). Experience in gaming is highly advantageous.

  • Proven experience in managing campaigns for games monetized through in-app ads (IAA) and familiarity with incentivized traffic campaigns - High advantage. 

  • Proven experience with Ad Monetization strategies, tactics, and mediation platforms - High advantage. 

  • Strong understanding of the mobile gaming ecosystem, with hands-on experience in launching and scaling games from early stages to maturity.

  • Strong knowledge of performance marketing, digital advertising, and best practices in user acquisition, with the ability to interpret data to drive marketing decisions.

  • Experience with data analytics tools such as Tableau.

  • Proficiency in using mobile measurement platforms (e.g., Adjust, AppsFlyer) and ad networks (e.g., Facebook Ads, Google Ads, TikTok).

  • Excellent project management, communication, and interpersonal skills.

  • Ability to thrive in a fast-paced, collaborative environment and adapt to changing priorities.

  • Passion for gaming and a commitment to staying updated with industry trends.

  • Strong analytical and critical thinking skills.

  • Fluent in English, both verbal and written (mandatory).

Qualifications

Similar Jobs

extreme network - Director of Distribution Sales, Americas

extreme network

North Carolina, United States (Remote)
1 Month ago
Clearwater Analytics - Enterprise Sales Leader - Insurance UK&I

Clearwater Analytics

London, England, United Kingdom (On-Site)
1 Year ago
Lionbridge Games - Account Manager, Games

Lionbridge Games

Montreal, Quebec, Canada (On-Site)
3 Months ago
GlobalStep - VP Account Management

GlobalStep

Portugal (On-Site)
9 Months ago
Wrike - Demand Marketing Manager – Integrated Campaigns

Wrike

Prague, Prague, Czechia (Hybrid)
1 Week ago
Synthesia - Head of Sales - UK/I

Synthesia

London, England, United Kingdom (On-Site)
3 Weeks ago
Paytm - Sales Team Lead - Oil & Gas

Paytm

Prayagraj, Uttar Pradesh, India (On-Site)
4 Months ago
GoDaddy - Head of Sales Commerce and Payments

GoDaddy

Tempe, Arizona, United States (Hybrid)
2 Weeks ago
Illumina - Sr. District Sales Manager

Illumina

United States (Remote)
2 Months ago
Paytm - MICRO MARKET MANAGER : Aurangabad (QR Sales)

Paytm

Chhatrapati Sambhajinagar, Maharashtra, India (On-Site)
9 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

appzen - Enterprise Account Executive - US

appzen

Houston, Texas, United States (Remote)
9 Months ago
Nice - Director of Business Operations

Nice

Atlanta, Georgia, United States (Hybrid)
1 Month ago
Workato - Senior Alliances Manager

Workato

Palo Alto, California, United States (On-Site)
1 Week ago
Varonis  - Business Operations Analyst

Varonis

New York, United States (Hybrid)
3 Weeks ago
Lionbridge Games - AI Program Director

Lionbridge Games

(Remote)
6 Months ago
EXUSIA - Business Data Analyst – Capital Market

EXUSIA

India (Remote)
2 Weeks ago
Banyan Software - Head of Sales - Payments

Banyan Software

Melbourne, Victoria, Australia (On-Site)
1 Month ago
PwC - Consulting - Graphic Designer and Content Creator Manager (Subcontractor) - Amman

PwC

Amman, Amman Governorate, Jordan (On-Site)
10 Months ago
Vibes  - Growth Specialist

Vibes

Delft, South Holland, Netherlands (On-Site)
2 Months ago
Mixpanel - Account Manager, Mid-Market

Mixpanel

San Francisco, California, United States (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Tel Aviv-Yafo, Tel Aviv District, Israel

Nice - Assistant Controller

Nice

Ra'anana, Center District, Israel (Hybrid)
1 Month ago
Playtika - Data Scientist

Playtika

Israel (On-Site)
4 Months ago
Unity - Senior Release Engineer

Unity

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
Nice - Manager, Cloud Architecture and DevOps

Nice

Ra'anana, Center District, Israel (Hybrid)
4 Weeks ago
plarium - Senior Director of User Acquisition

plarium

Herzliya, Tel Aviv District, Israel (On-Site)
1 Month ago
Playtika - Labor FP&A Specialist

Playtika

Israel (On-Site)
6 Months ago
Unity - Senior App Growth and Operations Manager

Unity

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
3 Months ago
Aristocrat - Technical Solution Analyst / System Analyst

Aristocrat

Tel Aviv-Yafo, Tel Aviv District, Israel (Hybrid)
2 Months ago
Playtika - Director of Marketing, Growth Ventures

Playtika

Israel (On-Site)
3 Months ago
Playtika - UI/UX Designer

Playtika

Herzliya, Tel Aviv District, Israel (Hybrid)
4 Weeks ago

Get notifed when new similar jobs are uploaded

Sales Jobs

Rippling - Director, Sales Development

Rippling

San Francisco, California, United States (Hybrid)
3 Months ago
Bright Edge - Sales Enablement Manager I

Bright Edge

Cleveland, Ohio, United States (On-Site)
1 Month ago
Razer - RazerStore Sales Associate (FT, San Jose)

Razer

San Jose, California, United States (On-Site)
1 Week ago
Wolters Kluwer - Senior Field Sales Manager, Software Solution Sales

Wolters Kluwer

United States (Remote)
2 Weeks ago
Synthesia - Head of Sales - UK/I

Synthesia

London, England, United Kingdom (On-Site)
3 Weeks ago
Sika Group - Technical Sales Representative - Flooring (Central Region)

Sika Group

Oakville, Ontario, Canada (On-Site)
4 Weeks ago
AdHouse - Sales Manager for High-Ticket Sales wanted

AdHouse

Vienna, Vienna, Austria (Hybrid)
1 Week ago
QuinStreet - Sales Professional

QuinStreet

Orlando, Florida, United States (Hybrid)
3 Months ago
Mighty Jaxx - Sales Operations Intern

Mighty Jaxx

Singapore (On-Site)
4 Weeks ago
bytedance - Innovation Tech Solution Sales (Cloud)

bytedance

Singapore (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

About The Company

SciPlayis a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement and fun.SciPlaycurrently offers nine core games, including social casino games Jackpot Party Casino, Gold Fish Casino Slots, Hot Shot Casino and Quick Hit Slots, and casual games MONOPOLY Slots, Bingo Showdown, 88 Fortunes Slots, Backgammon Live and Solitaire Pet Adventure with offices all over the world!

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Austin, Texas, United States (On-Site)

Bengaluru, Karnataka, India (Hybrid)

Bengaluru, Karnataka, India (On-Site)

Cedar Falls, Iowa, United States (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Bengaluru, Karnataka, India (Hybrid)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

View All Jobs

Get notified when new jobs are added by SciPlay

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug