Senior User Acquisition Manager

1 Month ago • All levels

Job Summary

Job Description

As a Senior User Acquisition Manager, you will oversee large-scale mobile advertising campaigns, manage creative optimization, budget allocation, and ROI. You will be responsible for significant monthly budgets to acquire new players for top-grossing IAP games. You will work with product teams, stakeholders, and network account managers to drive user acquisition strategy. You'll analyze data to identify opportunities and trends. You'll stay ahead of industry best practices and competitor trends and represent Socialpoint at international events.

Must have:

6+ years managing ad network campaigns
4+ years in mobile user acquisition and KPI driven analysis
Experience launching new games/apps at scale
Deep understanding of 3rd party tools
Experience and knowledge of mobile and ad tech
Expert with excel functions (v-lookup and pivot tables)
Extremely organized and high level of attention to detail
Analytical and metric driven

Good to have:

SQL knowledge preferred
Mobile gaming and free to play experience

Perks:

Hybrid working model
Relocation support
25 days annual leave
5 additional days of annual leave during Christmas
Full Catering for Breakfast and lunch at the office
Private medical insurance
Choose from the latest iOS or Android device upon joining
Free language lessons in English and Spanish
Spotify Premium
Legendary social events and parties
Significant budget to enhance skills and knowledge
Gym Facilities
New Office
Onsite Physiotherapist
Onsite Hairdressers

9 skills required

9 skills required for this role

Add these skills to join the top 1% applicants for this job

sql

mean

excel

market-research

budget-management

forecasting-budgeting

pivot-tables

onboarding-process

talent-acquisition

Job Details

We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you’re from, you’re welcome here. Join us for a future where making games is as thrilling as playing them!

As a Senior User Acquisition Manager, you will oversee our large-scale mobile advertising campaigns and manage the optimisation of creatives, budget allocation and ROI. You will assume a high level of responsibility for seven figure monthly budgets to acquire new and engaged players for our portfolio of top grossing IAP games.

As part of the Zynga group of studios you will have the opportunity to interact and learn from other UA managers ranging across categories including hyper-casual, RPG and sports.

What you will do

Lead user acquisition strategy and performance-based media buying on SDK ad networks, social and programmatic platforms
Work closely with product teams, senior stakeholders, and network account managers
Conduct thorough analysis and cooperate with in-house design team on new concepts
Assist in forecasting and management of a multimillion-dollar budget
Lead inter departmental projects to deliver innovative solutions and business performance improvements.
Identify and develop new partner and platform opportunities to drive increased performance over time
Perform analysis to spot opportunities and trend changes for the UA activities.
Stay ahead of industry best practices and competitor trends
Represent Social Point at international conferences and events

Requirements

6+ years of managing ad network campaigns
4+ years in mobile user acquisition and KPI driven analysis
Experience launching new games/ apps and maintain multiple live products at scale
Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks.
Experience and knowledge of mobile and ad tech; from a gaming developer, or agency perspective
Expert with excel functions (v-lookup and pivot tables)
Extremely organized and high level of attention to detail
Analytical and metric driven

Desirable

SQL knowledge preferred
Mobile gaming and free to play experience

What We Offer You:

Hybrid working model from home and office. What does this mean? You need to live within commuting distance of our Barcelona office to attend important meetings and events.
Relocation support to help you move to Barcelona, if you're not already here.
An impressive 25 days of annual leave, not including public holidays.
An additional 5 days of annual leave during Christmas.
Full Catering for Breakfast and lunch at the office
Private medical insurance for you and your family to keep your health bar full.
Choose from the latest iOS or Android device upon joining (phone or tablet).
Free language lessons in English and Spanish.
Spotify Premium to add a special soundtrack to your adventure.
Legendary social events and parties to let off some steam.
Personal development is key for us: enjoy a significant budget to enhance your skills and knowledge, providing real growth opportunities!

Coming to work in the office? Don’t worry – we have you covered. Check out some of our onsite benefits:

Gym Facilities: Want to stay in shape? We have state-of-the-art gym facilities so you can level up your build stats.
New Office: Enjoy our brand-new office, complete with top-tier amenities, including a professional barista and delicious breakfast options.
Onsite Physiotherapist: Book an appointment with our onsite physiotherapist for any aches and pains.
Onsite Hairdressers: Drop by our onsite hairdressers for a trim (and forget your wallet; it's a Guild perk).

The list just goes on & on... so get your game on and apply now! Click “apply” to level up and submit your application in English.

Diversity & Conclusion Statement:

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at recruitment@socialpoint.es to request any accommodations or for support related to your application for an open position.

Please be aware that Socialpoint does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Socialpoint also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Socialpoint’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).