Senior UX Copywriter

8 Minutes ago • 5-7 Years • $75,000 PA - $90,000 PA

Job Summary

Job Description

As a Senior UX Copywriter, you will collaborate with UX designers and art directors to bring complex projects to life. You will ensure copy tone and style aligns with visual elements, participate in brainstorming sessions, and understand business objectives and audience demographics. You will translate creative direction into engaging copy and maintain high standards of copywriting. This role requires exceptional writing skills, attention to detail, and experience managing copy decks. The team is committed to providing excellent training and employee experience, and expects team members to work from the office 5 days a week.
Must have:
  • 5-7+ years of copywriting experience in an agency or in-house environment.
  • Exceptional writing skills for varied projects and audiences.
  • Understanding of marketing and advertising principles.
  • Experience managing complex and rapidly evolving copy decks.

Job Details

As a Senior UX Copywriter, you are a highly experienced professional who loves to collaborate closely with creatives and strategists to build apps and online experiences that are enjoyable and intuitive for the user. You are an expert at grasping complex digital products and systems, identifying communication challenges, and coming up with copy solutions that are brilliant and on-brand. 

To turn out smart, insightful results, you pull from a wide variety of experiences on past projects. You complement your writing skills with a strong understanding of other aspects of online marketing and transactional platforms, especially visual communication, usability, UI/UX design, and strategy. 

When confronted with something new or unfamiliar, you seize the opportunity to learn and expand your skillset. You’re self-starting, able to create top-quality work with minimal oversight, and motivated by a desire to help your team produce exceptional results. 


You Will:

  • Collaborate with UX designers, art directors, and producers to bring complex projects to life.
  • Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style.
  • Participate in strategic brainstorming, campaign development, and creative execution.
  • Interact with project teams to understand business objectives and audience demographics.
  • Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
  • Maintain the very highest standards of copywriting and quality control.

You Have:

  • 5 -7+ years experience as a copywriter in an agency or in-house environment, including experience with interactive media.
  • Acute attention to detail.
  • Exceptional writing skills, including the ability to write in a range of styles for varied projects with diverse audiences.
  • A keen enthusiasm for and demonstrable understanding of Web trends and technologies.
  • A strong understanding of marketing and advertising principles.
  • Experience managing complex and rapidly evolving copy decks.   
  • The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office 5 days a week.

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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