Senior Writer, Marketing

7 Hours ago • 10 Years + • $135,000 PA - $160,000 PA

Job Summary

Job Description

As a Senior Writer, you will be a critical contributor to the in-house marketing team, responsible for concepting, developing, and leading campaign and marketing initiatives for The Times, and deepening engagement with their products. You'll be expected to deliver exceptional messaging and world-class copy that is attention-grabbing and incisive while always being on brand and on brief. You will collaborate with the Marketing Creative team, brand strategy, product marketing, product, and the newsroom. The role involves writing marketing copy across various channels, developing campaign ideas, addressing feedback, creating presentations, recognizing opportunities within Times journalism, writing UX copy, and establishing writing standards.
Must have:
  • 10+ years of advertising copywriting or brand writing experience.
  • A portfolio demonstrating strong conceptual thinking across various touchpoints.
  • Advanced written skills with strong attention to detail in word choice, syntax, and grammar.
Good to have:
  • Experience writing UX copy.
  • Experience working with a DTC subscription brand.
  • Understanding of trends in advertising, branding, media, and culture.
  • Interest in mentoring junior creative team members.

Job Details

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

The Senior Writer is a critical contributor to our in-house marketing team, tasked with concepting, developing and leading campaign and marketing initiatives for The Times, and deepening engagement with our products. 

As a Senior Writer, you will deliver exceptional messaging and world-class copy that is attention-grabbing and incisive while always being on brand and on brief. You’ll work with other Marketing Creative team members (writers and designers), but also with our colleagues in brand strategy, product marketing, product and the newsroom. We are looking for candidates who have talent and depth in writing across multiple channels or multi-faceted consumer-facing brand and product marketing campaigns. We want a writer who loves ideas — it’s our hope that you will help us create concepts that inspire and excite others, and present them effectively. 

We will look to you to bring unexpected, yet deeply resonant thinking about how to market our journalism in this moment — how to communicate both the breadth of our journalistic offering and the value of supporting it. 

This is a hybrid role reporting to the Associate Creative Director for Writing.

Responsibilities:

  • Write marketing copy across a variety of channels, including email, display, social media, audio, print and out-of-home (and potentially more) that delivers on our strategy. Our marketing copy needs to be compelling without being hyperbolic or overly dramatic — it should be crisp, clear, and accurate; in short, it needs to live up to the journalism it is marketing. 
  • Work with marketers and designers within our department and across the organization to develop campaign ideas and activations that drive engagement and support our business goals. 
  • Address feedback or changes to approach, strategy or the news cycle.
  • Create compelling presentations and provide rationale for creative work to a broad and varied group of colleagues, including leadership. 
  • Recognize opportunities and examples within Times journalism that are relevant to use in campaigns. 
  • Write UX copy across various product surfaces.
  • Establish and build on writing standards within the department.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

  • 10+ years of experience as an advertising copywriter or brand writer at an agency, studio or in-house. 
  • A portfolio that shows strong conceptual thinking applied across a range of touchpoints, including digital, social, print, and experience thoroughly interrogating proof of concept from more than one vantage point. 
  • Advanced written skills with strong details including word choice, syntax and grammar

Preferred Qualifications:

  • Experience writing UX copy.
  • Experience working with a DTC subscription brand.
  • Understanding of trends in advertising, branding, media and culture. 
  • Interest in helping junior creative team members improve their work. 

REQ-017977

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About The Company

The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society. 


Our reporters, columnists, editors, engineers, designers, data analysts, developers and marketers breathe life into the most important topics of our time and tell stories that might otherwise go untold.


Whether bringing new truths to light with our reporting, building innovative products that deliver a best-in-class digital experience, or analyzing data to understand how we can best serve our readers, our people power the world’s top destination for journalism.


Working at The Times means envisioning and developing the future of journalism. Bring your passion, perspective and experience and join us as we seek the truth and help people understand the world. 


Check out our career opportunities (nytco.com/careers) and follow our page to connect with Times employees, journalists and readers.

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