SEO & ASO Marketing Expert

General: 

• Manage the SEO & ASO activities of the company partners. 

• Work according to the partners brand style guide. 

• Define and strengthen the brand's positioning, voice, and identity across all digital channels. 

• Ensure consistent brand messaging and visual identity in all marketing materials and communications. 

• Prepare weekly, monthly, quarterly and yearly reports 

SEO Strategy Development and Implementation: 

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic. 

• Conduct keyword research, on-page optimization, technical SEO audits, and backlink analysis. 

• Optimize website content, metadata, and structure to enhance search engine visibility. 

• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO software. 

ASO Strategy Development and Implementation: 

• Develop and execute ASO strategies to improve app visibility, downloads, and rankings in app stores (iOS and Android). 

• Conduct keyword research, optimize app titles, descriptions, and metadata. 

• A/B test app store creatives, including icons, screenshots, and videos. 

• Monitor and analyze app performance using tools such as App Annie, Sensor Tower, and app store analytics. 

Performance Analysis and Reporting: 

• Track, measure, and report on key SEO and ASO metrics and campaign performance. 

• Use data and analytics to identify opportunities for improvement and optimize strategies (as Google search console). 

• Prepare detailed reports and presentations for internal stakeholders, providing actionable insights. 

Content Optimization and Link Building: 

• Collaborate with content creators to ensure SEO best practices are integrated into content creation. 

• Develop and execute link-building strategies to improve domain authority and search rankings. 

• Conduct competitor analysis to identify gaps and opportunities for content and link building. 

Collaboration and Coordination: 

• Work closely with cross-functional teams, including content, design, development, and product, to ensure SEO and ASO strategies are aligned with business goals. 

• Coordinate with external agencies and vendors as needed to support SEO and ASO initiatives. 

Continuous Improvement: 

• Stay updated with the latest trends, algorithm updates, and best practices in SEO and ASO. 

• Identify and implement new tools and technologies to enhance SEO and ASO efforts. 

• Continuously test and iterate on strategies to improve search and app store performance. 

• This is a hands-on position. 

• Reary to work overtime with partners from different time zone. 

• Excellent written and verbal communication skills. 

• 3+ years of experience in SEO and ASO, with a proven track record of success. 

• Experience with gambling and/or betting – an advantage. 

• Strong knowledge of SEO and ASO best practices, tools, and techniques. 

• Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz. 

• Experience with ASO tools such as App Annie, Sensor Tower, and app store analytics. 

• Excellent analytical, organizational, and project management skills. 

• Ability to work independently and as part of a team in a fast-paced environment. Hybrid job. 3 day’s at the office. 

• Demonstrated accuracy with consistent attention to detail. 

• Possess independent judgment, discretion, and initiative in the absence of specific directions from management 

• Thrives in a fast-paced, dynamic work environment and can work effectively and efficiently while maintaining a high level of member service 

• Organized with excellent time-management skills