SEO & ASO Marketing Expert

7 Months ago • 3 Years + • Editorial • Marketing

Job Summary

Job Description

Aristocrat Interactive seeks a skilled SEO & ASO Marketing Expert to develop and execute strategies enhancing online visibility and app store presence for company partners. Responsibilities include SEO/ASO strategy development and implementation (keyword research, on-page/app optimization, technical audits, link building), performance analysis and reporting using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, App Annie, and Sensor Tower. The role demands collaboration with cross-functional teams, adherence to brand guidelines, and continuous improvement based on data-driven insights. Experience with gambling/betting is advantageous. This is a hybrid role (3 days in the office) requiring excellent communication, analytical, and project management skills, and a proven track record of success.
Must have:
  • 3+ years SEO/ASO experience
  • SEO/ASO strategy development & execution
  • Proficient in SEO/ASO tools
  • Data analysis & reporting
  • Excellent communication skills
  • Collaboration with cross-functional teams
Good to have:
  • Gambling/betting experience
  • Experience with Google Analytics, Search Console

Job Details

We are seeking a highly skilled and experienced Search Engine Optimization (SEO) and App Store Optimization (ASO) Marketing Expert to join our digital marketing team. The ideal candidate will be responsible for developing and executing strategies to improve our partners online visibility, search rankings, and app store presence. This role requires a deep understanding of SEO and ASO best practices, data-driven decision-making, and a proven track record of success.

What You'll Do

General: 

  • Manage the SEO & ASO activities of the company partners. 

  • Work according to the partners brand style guide. 

  • Define and strengthen the brand's positioning, voice, and identity across all digital channels. 

  • Ensure consistent brand messaging and visual identity in all marketing materials and communications. 

  • Prepare weekly, monthly, quarterly and yearly reports 

 

 

SEO Strategy Development and Implementation: 

  • Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic. 

  • Conduct keyword research, on-page optimization, technical SEO audits, and backlink analysis. 

  • Optimize website content, metadata, and structure to enhance search engine visibility. 

  • Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO software. 

 

ASO Strategy Development and Implementation: 

  • Develop and execute ASO strategies to improve app visibility, downloads, and rankings in app stores (iOS and Android). 

  • Conduct keyword research, optimize app titles, descriptions, and metadata. 

  • A/B test app store creatives, including icons, screenshots, and videos. 

  • Monitor and analyze app performance using tools such as App Annie, Sensor Tower, and app store analytics. 

 

Performance Analysis and Reporting: 

  • Track, measure, and report on key SEO and ASO metrics and campaign performance. 

  • Use data and analytics to identify opportunities for improvement and optimize strategies (as Google search console). 

  • Prepare detailed reports and presentations for internal stakeholders, providing actionable insights. 

 

Content Optimization and Link Building: 

  • Collaborate with content creators to ensure SEO best practices are integrated into content creation. 

  • Develop and execute link-building strategies to improve domain authority and search rankings. 

  • Conduct competitor analysis to identify gaps and opportunities for content and link building. 

 

Collaboration and Coordination: 

  • Work closely with cross-functional teams, including content, design, development, and product, to ensure SEO and ASO strategies are aligned with business goals. 

  • Coordinate with external agencies and vendors as needed to support SEO and ASO initiatives. 

 

Continuous Improvement: 

  • Stay updated with the latest trends, algorithm updates, and best practices in SEO and ASO. 

  • Identify and implement new tools and technologies to enhance SEO and ASO efforts. 

  • Continuously test and iterate on strategies to improve search and app store performance. 

What We're Looking For

 

  • This is a hands-on position. 

  • Reary to work overtime with partners from different time zone. 

  • Excellent written and verbal communication skills. 

  • 3+ years of experience in SEO and ASO, with a proven track record of success. 

  • Experience with gambling and/or betting – an advantage. 

  • Strong knowledge of SEO and ASO best practices, tools, and techniques. 

  • Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz. 

  • Experience with ASO tools such as App Annie, Sensor Tower, and app store analytics. 

  • Excellent analytical, organizational, and project management skills. 

  • Ability to work independently and as part of a team in a fast-paced environment. Hybrid job. 3 day’s at the office. 

  • Demonstrated accuracy with consistent attention to detail. 

  • Possess independent judgment, discretion, and initiative in the absence of specific directions from management 

  • Thrives in a fast-paced, dynamic work environment and can work effectively and efficiently while maintaining a high level of member service 

  • Organized with excellent time-management skills 

Company Summary

Aristocrat Interactive  

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). 

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

  • All about the Player

  • Talent Unleashed

  • Collective Brilliance

  • Good Business Good Citizen

Travel Expectations

None

Similar Jobs

Kraftshala - Talent Acquisition Associate

Kraftshala

Delhi, India (On-Site)
9 Months ago
Sportskeeda - SEO Analyst - Esports

Sportskeeda

India (Remote)
4 Months ago
Juego Studios - SEO Specialist - GCC Region

Juego Studios

Bengaluru, Karnataka, India (On-Site)
7 Months ago
WebFX - Jr. Paid Ads and Analytics Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
8 Months ago
WebFX - Remote Copywriter: Health

WebFX

South Africa (Remote)
8 Months ago
Netflix - Creative Writing Strategist - Korea

Netflix

Seoul, South Korea (On-Site)
5 Months ago
Ziff Davis - Commercial Insights Manager

Ziff Davis

London, England, United Kingdom (Hybrid)
6 Months ago
Swiss Re - Technical Writer

Swiss Re

Bengaluru, Karnataka, India (On-Site)
8 Months ago
Turbulent - UX Writer

Turbulent

Montreal, Quebec, Canada (On-Site)
3 Months ago
The Walt Disney Company - General Assignment Reporter

The Walt Disney Company

Chicago, Illinois, United States (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Crazy games  - VP of Marketing

Crazy games

Leuven, Flanders, Belgium (Remote)
5 Months ago
WebFX - Remote Copywriter: Legal

WebFX

Philippines (Remote)
8 Months ago
Sportskeeda - Content Writer - College Basketball/NBA & WNBA

Sportskeeda

India (On-Site)
5 Months ago
Global Step - Senior Director of Digital Marketing and Operations

Global Step

Texas, United States (Hybrid)
5 Months ago
Osplabs   - Digital Marketing Manager

Osplabs

Maharashtra, India (On-Site)
1 Year ago
WebFX - Copywriter (Digital Marketing & B2B) (South Africa)

WebFX

South Africa (Remote)
8 Months ago
WebFX - Technical Digital Marketer (MARTECH Implementation)

WebFX

Philippines (Remote)
6 Months ago
Blazesoft - Part-Time Copywriter

Blazesoft

(Remote)
10 Months ago
Canva - Frontend Software Engineer - Internationalization

Canva

Beijing, Beijing, China (Remote)
3 Months ago
GAMURS Group - Destructoid: Freelance Tabletop Writer (Lists)

GAMURS Group

United States (Remote)
5 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Sliema, Malta

Evolution - Nederlandstalig Game Presenter

Evolution

Birkirkara, Malta (On-Site)
9 Months ago
PwC - Senior Accountant

PwC

Qormi, Malta (On-Site)
9 Months ago
Relax Gaming  - Junior Marketing Manager

Relax Gaming

Sliema, Malta (Hybrid)
9 Months ago
PwC - Business Development Executive - Digital

PwC

Qormi, Malta (On-Site)
9 Months ago
Casumo - AML Officer

Casumo

Malta (Hybrid)
4 Months ago
ComeOn Group - VIP Account Manager - Norwegian/Finnish/Danish

ComeOn Group

St. Julian's, Malta (Hybrid)
4 Months ago
Gaming Innovation Group  - Senior .NET Backend Developer

Gaming Innovation Group

St. Julian's, Malta (Hybrid)
5 Months ago
PwC - Business Development Executive - Digital

PwC

Qormi, Malta (On-Site)
9 Months ago
ComeOn Group - Dutch Speaking Customer Experience Agent

ComeOn Group

St. Julian's, Malta (Hybrid)
5 Months ago
LeoVegas - Payments Product Team Leader

LeoVegas

Sliema, Malta (Hybrid)
8 Months ago

Get notifed when new similar jobs are uploaded

Editorial Jobs

Prime Video & Amazon MGM Studios - Head of Programming, Amazon Prime Video

Prime Video & Amazon MGM Studios

Maharashtra, India (On-Site)
9 Months ago
Hawk Eye Innovations - Technical Writer

Hawk Eye Innovations

Basingstoke, England, United Kingdom (On-Site)
5 Months ago
Eleven Labs - Producer

Eleven Labs

Germany (Remote)
3 Months ago
Sportskeeda - US Sports Editor

Sportskeeda

India (Remote)
4 Months ago
Sportskeeda - Writer - Music & Pop Culture

Sportskeeda

India (Remote)
4 Months ago
The Walt Disney Company - Manager, Content Planning

The Walt Disney Company

Glendale, California, United States (On-Site)
5 Months ago
Edify by Winuall - Social Media Manager

Edify by Winuall

Bengaluru, Karnataka, India (On-Site)
7 Months ago
Entain - Content Coordinator

Entain

Queensland, Australia (Hybrid)
4 Months ago
Sportskeeda - Assistant Content Manager - NFL

Sportskeeda

India (Remote)
5 Months ago
Sportskeeda - Content Manager - NBA & WNBA

Sportskeeda

India (Remote)
5 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming),social casino (Product Madness)and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission tobring joy to life through the power of play.For further information visit the Group's website at

Gurugram, Haryana, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Gurugram, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Atlantic City, New Jersey, United States (Remote)

Barcelona, Catalonia, Spain (Hybrid)

View All Jobs

Get notified when new jobs are added by Aristocrat

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug