SEO Manager

Role Overview:

We are seeking an experienced and results-driven SEO Manager with a strong focus on B2B traffic generation and lead acquisition. The ideal candidate will have a proven track record in driving high-quality organic traffic and generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for B2B markets, particularly in North America. This role requires a strategic thinker who can execute innovative SEO initiatives aligned with business objectives and targeted lead generation goals.

Key Responsibilities:

1. SEO Strategy Development & Execution:

o Develop and implement comprehensive SEO strategies focused on driving B2B traffic and acquiring leads.

o Conduct market research, competitor analysis, and keyword research tailored to the B2B gaming and technology sectors.

2. On-Page and Technical SEO:

o Optimize website architecture, content, and user experience to meet SEO best practices for B2B audiences.

o Oversee technical SEO audits and resolve issues related to crawl errors, page speed, and indexing to enhance lead generation potential.

3. Off-Page SEO:

o Build and execute link-building campaigns focused on B2B domains to improve domain authority and referral traffic.

o Establish partnerships and relationships with relevant industry blogs, forums, and thought leaders to secure high-quality backlinks.

4. Content Optimization:

o Collaborate with content teams to develop SEO-optimized, high-value content that appeals to decision-makers and influencers in B2B markets.

o Provide guidelines for meta descriptions, title tags, and other on-page elements to increase engagement and conversions.

5. Performance Tracking & Reporting:

o Monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, and Google Search Console.

o Track B2B-specific KPIs such as organic lead generation, website conversion rates, and customer acquisition costs (CAC).

6. Lead Generation & Target Market Focus:

o Drive organic website traffic in targeted B2B markets, with a particular focus on North America.

o Develop localized SEO strategies to align with the preferences and behaviors of North American B2B audiences.

o Achieve MQL and SQL targets by generating high-quality B2B leads through SEO initiatives.

7. Team Management & Collaboration:

o Coordinate with marketing, content, and sales teams to align SEO goals with broader business objectives.

o Mentor and manage junior team members to maintain high standards in SEO execution.

8. Staying Updated:

o Stay abreast of the latest SEO trends, algorithm updates, and innovations in B2B digital marketing.

o Proactively implement strategies to adapt to changes and maintain competitive rankings.

Key Performance Indicators (KPIs):

· Growth in organic website traffic for targeted B2B markets.

· Achievement of MQL and SQL targets from organic channels in North America.

· Improvement in keyword rankings for B2B-focused keywords.

· Increase in high-quality backlinks from B2B domains.

· Enhanced website conversion rates from organic traffic.

· Reduction in bounce rates and improved engagement metrics.

Qualifications & Skills:

· Bachelor’s degree in Marketing, IT, or a related field.

· 8+ years of proven experience in SEO, with a focus on generating B2B traffic and leads.

· In-depth knowledge of SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, and Screaming Frog.

· Expertise in on-page, off-page, and technical SEO with demonstrated results in lead generation for B2B markets.

· Strong understanding of the B2B buyer journey and decision-making process.

· Experience in targeting North American markets is highly preferred.

· Analytical mindset with the ability to translate data into actionable insights.

· Excellent communication, project management, and organizational skills.

· Passion for the gaming and technology industry is a plus.