SEO, PPC, Lead Generation - Digital Marketing

1 Month ago • All levels

Job Summary

Job Description

The Senior Associate will manage and execute digital marketing strategies to increase organic traffic, optimize paid search ROI, and generate high-quality leads. Responsibilities include leading SEO efforts such as keyword research and link building; managing PPC campaigns on platforms like Google Ads; and developing lead generation strategies. This role involves analyzing data, collaborating with teams, and ensuring alignment between marketing and sales. The position requires expertise in digital marketing channels and a focus on data-driven strategies for measurable results.
Must have:
  • Experience in SEO, PPC, and lead generation.
  • Strong knowledge of SEO and PPC platforms.
  • Expertise in campaign optimization and data analysis.
  • Experience with analytics and tracking tools.
  • Understanding of digital marketing strategies.
  • Ability to collaborate with cross-functional teams.
  • Strong communication, project management, and analytical skills.
Good to have:
  • Bachelor's degree in Marketing or related field.
  • Experience in B2B or B2C marketing.
  • Google Ads or Bing Ads Certification.
  • Experience with CRM systems.
  • Familiarity with CRO techniques.

Job Details

Location - Gurgaon, UK Shift, Hybrid
Company Name - Neolytix

We are looking for a highly skilled Senior Associate – SEO, PPC, and Lead Generation to manage and execute advanced strategies that drive organic traffic, maximize paid search ROI, and generate high-quality leads. As a Senior Associate, you will play a critical role in optimizing our online presence, supporting business growth, and contributing to the overall success of the digital marketing team. You should have a strong understanding of digital marketing channels, with a focus on data-driven strategies and measurable outcomes.


Key Responsibilities:

SEO (Search Engine Optimization):

  • Lead the end-to-end execution of SEO strategies to increase organic search rankings, traffic, and conversions.
  • Conduct in-depth keyword research and competitor analysis to inform content and optimization strategies.
  • Oversee on-page and technical SEO efforts, ensuring that the website structure, content, and metadata are optimized for search engines.
  • Implement and monitor link-building initiatives to improve domain authority and search engine rankings.
  • Audit the website regularly for SEO health, identifying and addressing technical SEO issues (site speed, mobile optimization, etc.).
  • Work closely with the content team to ensure SEO best practices are followed in content creation and strategy.
  • Monitor and report on organic search performance using Google Analytics, Google Search Console, and other SEO tools.

PPC (Pay-Per-Click):

  • Manage and optimize paid advertising campaigns across platforms like Google Ads, Bing Ads, LinkedIn Ads, and Facebook Ads.
  • Create and manage high-performing paid search campaigns, focusing on conversion optimization, ad copy, targeting, and bid strategies.
  • Conduct A/B testing on ad creatives, landing pages, and keywords to continuously improve campaign results.
  • Analyze campaign performance and adjust strategies to maximize ROI and lower customer acquisition costs.
  • Collaborate with the marketing team to create remarketing and retargeting strategies to re-engage users.
  • Develop detailed PPC reports and provide actionable insights to enhance campaign performance.

Lead Generation:

  • Develop and implement lead generation strategies across various digital channels (paid, organic, email, social media).
  • Build and optimize lead capture forms, landing pages, and call-to-action buttons to maximize lead conversion.
  • Nurture and qualify leads through targeted email workflows and automation tools.
  • Analyze lead generation efforts and provide recommendations for improving lead quality, quantity, and conversion rates.
  • Collaborate with the sales team to ensure alignment and effective follow-up on generated leads.
  • Track, report, and analyze key lead generation metrics such as conversion rates, cost-per-lead, and lead-to-customer conversion ratios.

Skills & Qualifications:

  • Proven experience in SEO, PPC, and lead generation, ideally in a senior or associate-level role.
  • Strong knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, Moz) and PPC platforms (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads).
  • Expertise in campaign optimization and data analysis to drive measurable improvements in traffic, leads, and conversions.
  • Experience in using analytics and tracking tools (Google Analytics, Data Studio, etc.) to measure and report on performance.
  • Strong understanding of digital marketing strategies, with a focus on lead nurturing and conversion optimization.
  • Familiarity with automation platforms (HubSpot, ActiveCampaign, Marketo, etc.) for lead management and nurturing.
  • Ability to collaborate effectively with cross-functional teams, including content, design, and sales.
  • Strong communication, project management, and analytical skills.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
  • Experience in B2B or B2C marketing, with a proven track record in driving traffic and conversions.
  • Google Ads Certification, Bing Ads Certification, or other relevant PPC certifications.
  • Experience working with CRM systems (e.g., Salesforce, HubSpot) to track lead quality and follow-up.
  • Familiarity with conversion rate optimization (CRO) techniques to enhance landing page performance.

Why Join Us?

  • Opportunity to work in a collaborative, growth-driven environment.
  • Take ownership of key digital marketing initiatives and drive measurable business impact.
  • Work with a talented and motivated team focused on innovation and creativity.
  • Competitive salary, benefits, and opportunities for professional growth.

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