SEO Specialist

2 Weeks ago • 3-4 Years

Job Summary

Job Description

The SEO Specialist will develop and implement SEO strategies to increase organic traffic for the Brazilian site in the iGaming industry. This includes performing site audits, optimizing the website, conducting keyword research, collaborating with the content team to create SEO-friendly content, and managing local SEO efforts. The specialist will also track and analyze SEO performance, stay updated on industry trends, and resolve technical SEO issues. They will also manage backlink profiles and implement link-building strategies.
Must have:
  • Proven experience as an SEO Specialist, focusing on the Brazilian market.
  • Good knowledge of technical, on-page, off-page, and local SEO.
  • Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.
  • Familiarity with Google Analytics, Google Search Console, and other tracking/reporting tools.
  • Excellent understanding of keyword research and content optimization strategies.
  • Familiarity with HTML, CSS, and JavaScript as it relates to SEO.
  • Strong analytical skills with attention to detail and problem-solving abilities.
  • Excellent communication skills, with fluency in Portuguese and English.

Job Details

Intro

The Wow

We are seeking a skilled SEO Specialist to join our team and manage SEO efforts for a prominent Brazilian website in the iGaming industry. The ideal candidate will have a good understanding of both technical SEO and content creation, with a proven track record of implementing SEO strategies that drive organic growth. A strong knowledge of the latest SEO best practices and trends is essential.

A taster of what you will be involved with: 

  • Develop and implement SEO strategies to increase organic traffic for the Brazilian site.

    · Perform comprehensive site audits and optimize the website for improved performance, speed, and mobile responsiveness.

    · Conduct keyword research, competitive analysis, and on-page optimization to improve rankings in search engine results.

    · Collaborate with the content team to create and optimize high-quality, SEO-friendly content.

    · Track, analyze, and report on SEO performance using analytics tools (Google Analytics, Google Search Console, etc.).

    · Stay updated with the latest industry trends and algorithm updates to ensure SEO strategies are up-to-date.

    · Manage local SEO efforts, ensuring visibility in local search results.

    · Identify and resolve any technical SEO issues such as crawl errors, indexing problems, and duplicate content.

    · Select & monitor backlink profiles and implement link-building strategies.

 

What we are looking for

  • 3 to 4 years Proven experience as an SEO Specialist, with a focus on the Brazilian market. · Good knowledge of technical SEO, on-page and off-page SEO, and local SEO.

    · Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.

    · Familiarity with Google Analytics, Google Search Console, and other tracking/reporting tools.

    · Excellent understanding of keyword research and content optimization strategies.

    · Familiarity with HTML, CSS, and JavaScript as it relates to SEO.

    · Strong analytical skills with attention to detail and problem-solving abilities.

    · Excellent communication skills, with fluency in Portuguese and English.

What we offer

Full-time position in a dynamic and exciting iGaming industry.

· A collaborative and creative work environment.

· Opportunities for professional growth and development.

· Competitive salary and benefits.

· Hybrid work options.

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

 

Challenge accepted?

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