SEO Specialist

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

JOB DESCRIPTION

We are looking for an SEO specialist to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You'll also oversee paid search campaigns to ensure their success.

The right candidate will have an analytical and perceptive mindset who is also a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.

Your goal will be to ensure that content is search-engine friendly and optimized to increase our client’s visibility and profitability.

KEY RESPONSIBILITIES

·       Develop SEO strategies that increase the company's search engine results rankings

·       Monitor daily performance metrics to understand SEO strategy performance

·       Collaborate with others within the marketing department to manage SEO strategy

·       Research SEO keywords to use throughout the company's website and marketing materials

·       Set measurable goals that demonstrate improvement in marketing efforts

·       Efficiently communicate with other marketing professionals to align goals

·       Identify our buyer persona to better target identified audiences

·       Write compelling and high-quality website content, including blog posts and page descriptions

·       Update content and website links for maximum optimization and search engine rankings

·       Monitor redirects, click rate, bounce rate, and other KPIs

·       Prepare and present reports regularly

·       Identify problems and deficiency and implement solutions in a timely manner

·       Collaborate with web developers and marketing team

·       Suggest improvements in process and productivity optimization

·       Stay up to date with the latest SEO and digital marketing latest trends and best practices

·       In-depth knowledge of research principles and methods and experience in analyzing data

KEY REQUIREMENTS

·       At least 2 years of experience in successfully developing and executing SEO campaigns

·       Understanding of search engine algorithms and ranking methods

·       Experience with SEO industry programs, DeepCrawl, MOZ, ahrefs) and web analytics tools (e.g. Google Analytics, WebTrends)

·       Knowledge of keyword research and data mining tools

·       Able to complete competitive analysis of other companies within the industry

·       Comfortable analyzing high volumes of data on a daily basis

·       Familiarity with NUXT JS or other seamless content management systems

·       Experience with other aspects of marketing, such as conversion rate optimization, is a plus

Experience with other aspects of technical SEO, such as platform migration, is a plus