SEO Specialist - North America Region

Role Overview:

We are seeking a skilled and results-oriented Off-Page SEO Analyst to work under the SEO Manager and enhance the domain authority, organic visibility, and backlink profile of Juego Studio. The ideal candidate will focus on executing effective link-building strategies, building relationships with industry influencers, and ensuring a strong online presence for the brand in competitive markets, especially in North America.

Key Responsibilities:

1. Link-Building Strategy & Execution:

   • Develop and execute comprehensive link-building campaigns to acquire high-quality backlinks from authoritative domains.

   • Identify and secure guest posting, resource link placements, and sponsorship opportunities.

2. Outreach & Relationship Building:

   • Establish and maintain relationships with relevant bloggers, industry influencers, and website owners.

   • Conduct outreach campaigns to secure backlinks, collaborations, and partnerships.

3. Content Collaboration for Off-Page Activities:

   • Work closely with the content team to create compelling articles, blog posts, and infographics for outreach campaigns.

   • Ensure content aligns with off-page SEO goals and target market preferences.

4. Local SEO & Citation Management:

   • Optimize local citations, directories, and business listings to improve Juego Studio’s local search presence.

   • Monitor and update NAP (Name, Address, Phone) consistency across all platforms.

5. Competitor Backlink Analysis:

   • Conduct competitor backlink analysis to identify opportunities and gaps in Juego Studio's link-building strategy.

   • Benchmark against competitors to improve off-page SEO performance.

6. Social and Community Engagement:

   • Engage with online communities, forums, and social platforms relevant to the gaming and technology industries.

   • Build brand awareness and referral traffic through active participation and sharing of valuable insights.

7. Tracking & Reporting:

   • Monitor backlink performance and evaluate the quality and impact of acquired links.

   • Provide regular reports on link-building progress, referral traffic, and off-page SEO metrics.

8. Staying Updated:

   • Keep up-to-date with the latest trends, tools, and techniques in off-page SEO.

   • Adapt strategies based on search engine algorithm updates and industry best practices.

Key Performance Indicators (KPIs):

• Increase in high-quality backlinks from authoritative domains.

• Improvement in domain authority and referral traffic.

• Growth in organic traffic from off-page efforts.

• Successful execution of outreach campaigns with a high response rate.

• Enhanced brand visibility in target markets, especially North America.

Qualifications & Skills:

• Bachelor’s degree.

• 1-3 years of experience in off-page SEO and link-building strategies.

• Strong knowledge of tools like SEMrush, Ahrefs, Moz, BuzzStream, and Google Analytics.

• Proven track record of building high-quality backlinks and improving domain authority.

• Experience with outreach campaigns, relationship building, and securing guest posts.

• Familiarity with local SEO practices, citation management, and NAP consistency.

• Excellent communication and negotiation skills for outreach and relationship building.

• Strong analytical skills to measure the effectiveness of off-page SEO strategies.

• Knowledge of the gaming and technology industry is a plus.