Short Form Strategist & Social Media Manager

2 Months ago • 2 Years + • Social Media

Job Summary

Job Description

The Short Form Strategist & Social Media Manager, BR will be responsible for creating engaging short-form video and photo content for Team Liquid's Brazilian social media platforms. This includes filming, editing, and scheduling content across platforms like Twitter, YouTube, Instagram, TikTok, and Bluesky. The role requires strong community engagement skills to cultivate relationships with fans and increase interaction. Responsibilities also involve collaborating with internal teams to align social media efforts with overall brand goals, repurposing content, tracking performance, and experimenting with trends to maximize engagement. Proficiency in video editing software and a deep understanding of social media platforms are essential. A passion for esports and gaming, specifically titles like Rainbow Six, Valorant, and PUBG Mobile, is also crucial.
Must have:
  • 2+ years social media experience
  • Short-form video editing skills
  • Content creation & scheduling
  • Community engagement expertise
  • Esports & gaming passion
  • Fluent in English & Portuguese
Good to have:
  • Experience with Hootsuite/Sprout Social
  • Graphic design skills (Photoshop, Figma, Canva)
  • Knowledge of esports social media trends
  • Community management in gaming/esports
  • Social media analytics experience
  • Project management tool experience

Job Details

The Opportunity:

Are you fueled by the impact of creative content and its ability to engage dynamic communities? Do you excel at crafting digital experiences that resonate deeply with fans and drive innovation? If you’re ready to shape Team Liquid's social media presence in Brazil and manage campaigns that truly resonate with our fans, you could be the perfect fit for this role.

As the Short Form Strategist & Social Media Manager, BR, you will play a key role in crafting compelling narratives, increasing fan engagement, and maintaining a vibrant social presence across platforms like Twitter, YouTube, Instagram, TikTok, and Bluesky. You’ll need exceptional organizational skills, creativity, and attention to detail to deliver high-quality content that captures the energy of our team and fans.

What You'll Be Doing

  • Create Engaging Content
    • Film and edit short-form videos and photos to spotlight our players during tournaments and behind-the-scenes moments.
    • Create evergreen content around game updates, esports culture, memes, trending topics, and viral formats.
    • Plan, schedule, and post content across Team Liquid’s Brazilian social platforms to ensure consistency and quality.
    • Bring a creative approach to campaigns, crafting posts, memes, and videos that excite and captivate our audience.
  • Build Community Engagement
    • Cultivate and maintain strong, engaged relationships with our fans, finding innovative ways to engage and interact with them on platforms like Twitter, Instagram, and TikTok.
    • Track and celebrate superfans, creating strategies to keep them involved and motivated to interact with the Team Liquid community.
  • Tell Our Story
    • Work closely with internal teams, including marketing, creative, and content production, to align social media efforts with overall brand goals.
    • Repurpose long-form video content into engaging short-form pieces that align with Team Liquid's brand and marketing goals.
  • Achieve Results
    • Use insights to track the success of your posts, refining strategies to maximize engagement and performance.
    • Work with the marketing and creative teams to align social content with team events and promotional activities.

What You'll Need:

  • 2+ years of experience in social media management and community engagement.
  • Experience scripting, shooting, and editing short-form videos for TikTok and YouTube Shorts, with proficiency in tools like CapCut or Adobe Premiere. Ability to manage the process from concept to completion on your own.
  • Portfolio of successful short-form content you've created, including videos and photos.
  • Strong knowledge of major digital platforms, such as Twitter, YouTube, Instagram, TikTok, Discord, Bluesky, and Reddit.
  • A genuine interest in esports and gaming, particularly in popular games like Rainbow Six, Valorant, and PUBG Mobile, or similar titles.
  • Excellent organizational, time management, and attention-to-detail skills.
  • Ability to manage multiple priorities and consistently execute campaign plans.
  • Creativity in experimenting with trends, memes, and formats to engage audiences.
  • Ability to cultivate and maintain strong, engaged relationships with the esports community.
  • Fluent in English and Portuguese.

You'll Earn Bonus Points If You Have

  • Experience with social media scheduling tools, including Hootsuite and Sprout Social.
  • Familiarity with graphic design tools, such as Adobe Photoshop, Figma, and Canva.
  • Knowledge of social media trends in the esports industry.
  • Experience in community management within gaming or esports.
  • Familiarity with social media performance-tracking tools.
  • Experience with project management tools.

Additional Requirements:

The nature of our games may require flexibility in working hours. The successful candidate should be prepared to work nontraditional hours, including evenings and weekends, to ensure the success of our events.

This is a position with a PJ (Pessoa Jurídica) type of contract.

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About The Company

To forge a global fandom that celebrates creativity, mastery, and kindness. We aim to be the team, the platform, and the fandom that defines — and redefines — competitive gaming. We are a champion for the passionate. We help to bring the esports dream to life by nurturing talent from all across the world. We have a vision of a kinder, more respectful world where anyone can feel comfortable being their own self. We envision a fandom that proves such a world is possible.

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