Social and Influencer Manager

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If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

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Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

The Social and Influencer Manager will play a core role in supporting development of our influencer and social communities around the world, including the tools they use, case studies they access and best practice they share.

Core Role:

· Support and grow our influencer and organic social communities.

· Help to expand usage of Fluency, our global influencer sourcing and management tool, including managing users, planning training sessions with the developers and tracking development/roadmap requests.

· Actively support local content teams on pitches and ideation, including sharing relevant case studies, selecting influencers and building presentations.

Key Responsibilities:

1. Support and grow our influencer and organic social communities

· Prepare decks and select content for monthly calls for the two communities.

· Tracking and sharing best in class work. Oversee the global content team’s case study library.

· Maintain and contribute to Teams channels, sharing relevant content from social platforms and research pieces.

· Confidently provide input in meetings and develop presentation skills to share topics and information.

· Up-to-date with trends and use data to understand performance

2. Assist in the development and usage of Fluency

· Develop a strong understanding of the tool, and work alongside the Fluency product lead to develop materials and credentials to help users and client teams understand its value.

· Develop a close relationship with customer success managers at our developers. Work with them to plan training sessions and ensure teams are up to date with latest platform developments.

· Manage users and divisions on the tool.

· Keep track of development requests from users.

3. Actively support content teams in local markets

· Develop and maintain best in class influencer and social case studies from across the network and be ready to share relevant examples for pitches and requests.

· Use the Fluency tool to identify and share relevant influencer profiles for pitch decks.

· Manage multi-market requests around pricing, influencer strategy and selection.

· Help to educate teams outside of the content practice on why content matters and how influencer and social media marketing is core to effective content programs.

4. Wider support for the Global Publicis Media Content Innovation team

· Produce deliverables in Excel, Word and PowerPoint with accuracy and attention to detail.

· Prioritise work-load, manage tasks and liaise with team members on a daily basis to ensure projects are delivered on time.

· Develop an understanding of all Publicis brands, services and practices.

· Experience or strong knowledge of influencer marketing and social media marketing landscape and evolving trends.

· Strong knowledge of global media players and platforms, including TikTok, Facebook, Instagram, Twitch, Amazon, YouTube, Snapchat, and Twitter.

· Flexible and hardworking – used to working to deadlines and under pressure.

· Impressive project management skills, including an ability to produce deliverables in Excel, Word and PowerPoint with accuracy and attention to detail.

· Proven ability to work independently or as part of a team.

· Excellent verbal and written communication skills.

· Ability to build strong personal relationships with key Content Leads and influencer and social experts in each country.

Our employee benefits package comprises the following:

👉 Generous leave entitlements, including birthday leave and emergency leave.

👉 Additional Day Off on Mental Wellness Month.

👉 Insurances on Day 1 plus free dependent

👉 A hybrid working schedule and with Friday disconnects.

👉 Rest Relax & Recharge - office closure around last week of December every year.