Social Media and Digital Marketing Analyst - 721

2 Days ago • All levels

About the job

Summary_{By Outscal}

As a Social Media and Digital Marketing Analyst, you will be responsible for reporting and insight generation across various social media and digital platforms. You will need advanced knowledge of digital reporting platforms, social media metrics, and experience with Brandwatch and data visualization platforms. You will also need to understand how to map and measure conversions and have experience with A/B testing and conversion rate optimization.

Role:

As our in-house digital analytics expert, you will lead the reporting and insight generation across a range of social media and digital platforms. Our team manages over 100 social media channels and more than 30 websites.

One of the key objectives of this role is to help drive our reporting beyond traditional social media engagement metrics, wherever that is possible. You are someone who understands the link between social media metrics and business results. You feel confident communicating insights and educating stakeholders who don't understand the world of social media.

The social media team is part of Impact, ION's in-house communications and marketing agency. Impact is a multidisciplinary team of content, design, digital marketing, events, media, video, and web specialists. Our social media team has responsibility and oversight of all social media platforms and tools across the group. Our job is to present ION at its best, through effective social media communications.

Key Responsibilities

Produce ongoing and ad-hoc reports for our campaigns, marketing initiatives, and digital channels
Act as the main point of contact for reporting and analytics
Advise on the metrics that should be tracked and implement those tracking parameters
Assist with and advise on best practices for A/B experiments and create reporting dashboards to showcase the ongoing A/B testing and conversion rate optimization efforts
Build Power BI dashboards and connect to various data sources
Create and monitor Brandwatch queries, with the ability to filter and troubleshoot
Build Brandwatch dashboards for non-marketing users
Work with the digital marketing team to support reporting for our email campaigns, SEO, and other digital marketing initiatives
Build resources to support and advocate for our measurement approach
Provide training to stakeholders and team members

Required Skills, Experience and Qualifications

Required
Experience building Boolean queries and dashboards for social listening (Brandwatch)
Experience with data visualisation platforms (Power BI, Tableau etc.)
Advanced certified knowledge of digital reporting platforms (Google Analytics, Google Tag Manager, Google Data Studio)
Advanced knowledge of social media metrics
Experience of building social media measurement frameworks beyond engagement metrics (Reactions, comments, shares etc.)
Advanced knowledge of Microsoft Office Suite (Primarily Excel and Powerpoint) with the ability to create data driven analysis
Understand how to map and measure conversions
Experience with A/B testing and conversion rate optimization

Preferred

Advanced knowledge of LinkedIn
Familiarity with social media APIs
Experience with paid targeting

About Us:

We’re a diverse group of visionary innovators who provide trading and workflow automation software, high-value analytics, and strategic consulting to corporations, central banks, financial institutions, and governments. More than 40% of the world’s largest companies use our solutions. Founded in 1999, we’ve achieved tremendous growth by bringing together some of the best and most successful financial technology companies in the world.

At ION, we offer careers that provide many opportunities: To invent. To design. To collaborate. To build. To transform businesses and empower people around the world to do more, faster and better than before. Imagine what you can do and experience. This is where you can do your best work.

Learn more at iongroup.com.