Social Media Executive - South Africa

1 Month ago • All levels
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About the job

SummaryBy Outscal

Social media expert with experience in sports/betting, strong community building skills, excellent communication, and analytical skills.

Social Media Executive

South Africa - Remote

SportyBet is seeking a passionate and skilled Social Media Executive to join our growing media team. This role is perfect for someone who is enthusiastic about football, knowledgeable in sports betting, and experienced in managing and expanding social media communities across different platforms.

As our Social Media Executive, you will be responsible for executing and refining our social media strategy to boost our brand's visibility, engage our audience, and enhance customer acquisition and retention. You will focus heavily on building and nurturing our communities on Telegram, WhatsApp, Instagram, Twitter, and Facebook, alongside exploring other potential digital platforms.

Responsibilities

Develop and execute robust social media strategies tailored to each platform, ensuring alignment with our overall media and marketing goals and SportyBet's brand guidelines
Take charge of our social media channels, creating dynamic and engaging communities centered around football and betting
Create and curate high-quality, engaging content across all channels, with a strong focus on football-related topics to attract and retain our target audience
Manage social media advertising campaigns, optimising for performance and ROI
Monitor trends in social media tools, applications, channels, design, and strategy within the sports betting and football industry
Build relationships with influencers, sports personalities, and local football communities to boost brand visibility and engagement

Requirements
Fluent in English, with excellent communication skills
Proven track record in managing social media for brands in the sports or betting industry
Creative and innovative in developing social media campaigns that appeal to football fans
Exceptional organisational skills, capable of multitasking in a fast-paced environment
Strong analytical skills, able to derive insights from data to inform strategies
Self-driven, proactive, and comfortable working independently
Knowledge of the sports betting and online gaming industry is a significant plus
 
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About The Company

Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.

The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution.

We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.

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