Oversee and manage assigned social media platforms (YouTube, Facebook, Instagram, X, Telegram, etc);
Develop and execute platform-specific strategies to grow engagement and reach;
Collaborate with internal creative & design teams to create posts aligned with the content calendar;
Write creative and engaging captions, ensuring consistency in brand tone;
Engage with followers to build a loyal online community;
Plane and execute unique campaigns tailored to each platform, including giveaways, promo code activations, ambassador collaborations and others;
Analyze campaign performance and propose improvements based on results;
Use analytics tools, monitor platform performance metrics (engagement, reach, impressions, etc);
Prepare monthly reports with actionable insights and recommendations for optimization;
Review competitor activities and industry trends to stay ahead in strategy and content ideas;
Cooperate with the broader marketing team to ensure consistency across all channels.
Proven experience (3+ years) in managing social media platforms;
Strong copywriting skills with the ability to create engaging and on-brand content;
Proficiency in social media analytics tools;
Understanding of platform algorithms and trends, with the ability to adapt strategies accordingly.
Creative mindset with a focus on generating fresh ideas for campaigns and engagement;
Ability to manage multiple tasks and meet deadlines in a fast-paced environment;
Strong communication and teamwork skills.
GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
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