Social Media Manager

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Key Responsibilities

Strategy & Execution

• Co-develop and execute platform-specific strategies across Instagram, LinkedIn, X, Facebook, YouTube, and emerging platforms.
• Maintain a real-time, always-on calendar that reflects cultural moments, product milestones, and brand priorities.
• Translate brand goals and consumer insights into scroll-stopping content.

Content & Community Leadership

• Own the full content lifecycle—from ideation and scripting to publishing and performance tracking.
• Create culturally relevant, high-impact content that builds love for the brand and inspires conversation.
• Drive community engagement through timely responses, creator/influencer partnerships, and social listening.
• Stay ahead of platform trends, memes, and sentiment shifts to keep PhonePe socially current.

Listening & Brand Reputation

• Leverage tools like Sprinklr, Sprout, Brandwatch etc to track sentiment, identify risks, and surface insights.
• Partner with PR, Customer Support, and Legal on real-time reputation management and crisis response.
• Act as a steward of PhonePe’s brand tone across platforms.

Analytics & Business Impact

• Use performance data to inform strategy and content decisions.
• Track KPIs, generate insights, and optimize campaigns for engagement, sentiment, and relevance.
• Success in this role looks like: growing platform engagement, improving brand sentiment, and delivering content that supports business goals.

Cross-Functional Collaboration

• Act as a bridge between creative and strategic teams—aligning with Brand, Comms, Product, CX, and Analytics.
• Support integrated campaigns, launches, and initiatives with tailored social content.

What You Bring

• 8+ years of social media experience at high-growth consumer or tech brands—ideally in fintech or regulated industries.
• Deep knowledge of Indian social media culture—festivals, memes, creators, tonality, and trends.
• Strong storytelling, copywriting, and conceptual thinking skills.
• Hands-on expertise with Sprinklr, Sprout Social, or native platform tools.
• Experience driving content strategy, influencer collaboration, and proactive community management.
• A creative-meets-analytical mindset, with a strong understanding of how social impacts business goals.
• A collaborative, fast-moving, and ownership-driven approach.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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