Social Media Manager

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Role: Social Media Manager, Indus Appstore

Level: Associate Manager / Manager

Indus Appstore is looking for a Social Media Manager who can build a distinct, high-engagement social presence - speaking to both consumers and developers.

This is a hands-on, brand-building role focused on organic and influencer-led growth. We’re looking for someone who can scale content, shape our brand voice across platforms, build community engagement, and implement tools and processes to scale execution over time.

This isn’t a performance-led or content factory role. We need a storyteller and brand builder who can shape Indus' social voice from the ground up, create platform-native formats, and build high recall and affinity—without relying on media budgets.

1. Brand Voice & Channel Strategy

• Craft and evolve a unique voice for Indus Appstore that adapts between consumer and developer contexts
• Define the channel & content strategy for organic channels such as WhatsApp, Sharechat, Instagram, LinkedIn, X (Twitter), Reddit and YouTube

1. Always-On Organic Content Engine

• Design platform-native content plans and monthly calendars for both user and developer audiences across all channels
• Plan a mix of formats—carousels, reels, infographics, dev-focused content drops, user stories, etc.
• Source, write, and collaborate with designers/creators to ship thumb-stopping, high-context posts
• Own the response strategy for comments, DMs, tag mentions, and community queries
• Own the balance between evergreen formats, topical engagement, and campaign bursts

1. Reactive & Topical Marketing

• Spot cultural or tech trends and jump on them with agility (especially on X & IG)
• Build lightweight internal systems for real-time content brainstorming and publishing
• Collaborate with content team to support brand moments, launches, and events with fast-response creative

1. Cross-Functional Collaboration

• Work closely with PR, product, DevRel, design, and business teams
• Translate feature updates, launches, or developer wins into high-context social narratives
• Track and report on engagement, reach, and brand sentiment—continuously refining the playbook
• Collaborate with business team to build and own thought leadership calender such as Case Studies, WhitePapers etc

1. Social Listening & Community Insights

• Monitor conversations across platforms to pick up user/developer sentiment, feedback, and trends
• Use social listening to generate content ideas, identify brand moments, and spot early buzz
• Act as the internal voice of social - bringing insights to marketing, product, and developer teams

1. Social Media Ops & Tooling

• Implement tools for publishing, scheduling, analytics, and collaboration 
• Set up internal systems for approvals, reporting, asset management, and content archives
• Create a scalable social engine with clarity on workflows, metrics, and ownership

Key Filters for evaluation:

• 5-7 years of hands-on social media experience in high-growth consumer or tech-first companies
• Ability to manage content calendars, creator workflows, and editorial strategy end-to-end
• Experience working with tools for scheduling, social listening, and analytics (Sprinklr, Sprout Social)
• Strong instincts around platform trends and audience resonance (esp. LinkedIn + IG + X | Experience on Regional Friendly Platforms like Sharechat and Elo Elo is a plus) 
• Track record of growing engagement through organic and creator-led content
• Experience managing multiple voices/audiences (consumer and developer preferred)

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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