Social Media Marketing Specialist

Description

• Ownership of Moz's social media strategy and presence across all relevant platforms, ensuring alignment with overall marketing and business goals.
• The strategy, execution, delivery, and analysis of all social media marketing programs for Moz, including organic content, community engagement, and brand advocacy.
• Creating compelling and platform-optimized social media content in various formats (text, images, videos, infographics) that translates technical SEO concepts into accessible and engaging narratives.
• Developing and maintaining a comprehensive monthly content calendar that strategically incorporates campaign-related content, SME insights, industry news, and evergreen resources.
• Implementing strategies to foster strong online brand advocacy, identifying and engaging with key advocates, and amplifying their positive contributions.
• Actively monitoring brand sentiment across social media platforms, engaging in relevant industry conversations, and addressing any feedback or concerns in a timely and professional manner.
• Utilizing Sprout Social to track and analyze social media performance metrics (impressions, engagements, engagement rate, etc.) for profiles, posts, and competitors, generating regular reports to inform strategy.
• Making data-driven adjustments to content approach and platform strategy based on performance analysis and insights.
• Collaborating closely with internal stakeholders (Content, Product Marketing, SEO experts) to amplify topical and product-aligned content and ensure cohesive messaging across all channels.
• Training and providing resources for employee advocacy initiatives and supporting the social media presence of Moz's Subject Matter Experts.
• Contributing to the social media promotion and amplification of MozCon and other marketing events.
• Contributing to the evolution and maintenance of Moz's brand guidelines as they pertain to social media.
• Identifying opportunities for partnering with relevant online influencers to reach new audiences.
• Manage the social media editorial calendar within Jira (or similar project management software), ensuring content is scheduled effectively and assigned appropriately.
• Staying up-to-date with the latest social media trends, algorithm changes, and best practices to ensure Moz remains innovative and effective on social media.
• Continuously explore and experiment with new social media platforms, formats, and strategies to maximize reach and engagement.

• Proven experience with brand social media marketing, preferably within the B2B or SaaS industry, with a strong understanding of how to effectively market a brand on various social media platforms (e.g., Twitter/X, LinkedIn, Facebook, Instagram).
• Excellent writing, editing, and communication skills with a demonstrated ability to create engaging and platform-appropriate content.
• Experience using social media management tools (e.g., Sprout Social) for scheduling, monitoring, and analytics.
• Proficiency in using content creation tools (e.g., Canva or similar) to develop visually appealing content.
• Strong organizational and project management skills, with the ability to manage multiple projects and tasks simultaneously and meet deadlines.
• Ability to work independently and collaboratively within a cross-functional team environment.

• A clear understanding and strategic vision of how social media marketing contributes to broader business objectives and customer engagement.
• Proven experience in developing and executing successful social media strategies that drive engagement, build brand awareness, and support traffic growth.
• Proficient in utilizing social media management platforms (e.g., Sprout Social) for scheduling, monitoring, analytics, and reporting.
• Proven ability to develop high-performing social media content that resonates with a technical audience and drives measurable results.
• A strong understanding of brand building on social media, maintaining a consistent and authoritative yet approachable brand voice in a technical industry.
• Highly data-driven in your approach to social media marketing, using KPIs to measure performance and refine strategies.
• The ability to collaborate effectively with cross-functional teams, including Content, Product Marketing, and Design, to ensure alignment with overall marketing strategies and brand messaging.
• Demonstrated ability to translate business objectives into actionable and effective social media strategies.

• Experience with paid social media advertising, familiarity with video editing software, and experience with community-building platforms.
• Established network within the SEO or marketing industry or ability to develop a network of influencers to partner with.
• An interest in SEO and digital marketing and a desire to learn more, is a plus.
• Experience with social media promotion for events.
• Familiarity with the influencer marketing landscape.

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