Social Platform Specialist, X/Twitter

1 Month ago • 2-3 Years

Job Summary

Job Description

The Social Platform Specialist, X/Twitter role at The Daily Wire requires a strategic and detail-oriented individual. The specialist will be the go-to expert for the assigned platform, ensuring best-in-class publishing practices, strategic engagement, and data-driven performance optimization. Responsibilities include staying updated on platform features and trends, maintaining documentation, monitoring performance metrics, generating insights, recommending A/B tests, leading rapid-response strategy pivots, managing the publishing process, enforcing governance, troubleshooting platform tools, and training internal teams. The role aims to drive audience growth and content innovation across the company.

Must have:

2-3 years of experience managing brand channels.
Expertise in platform-specific analytics tools.
Deep knowledge of platform algorithms and content formats.
Analytical mindset with A/B testing experience.
Excellent writing and organizational skills.

5 skills required

5 skills required for this role

Add these skills to join the top 1% applicants for this job

problem-solving

performance-analysis

content-strategy

alphabeta-testing

algorithms

Job Details

The Daily Wire is seeking a highly strategic and detail-oriented Platform Specialist, X(Twitter). In this role, you’ll act as the go-to expert for your assigned platform—ensuring best-in-class publishing practices, strategic engagement, and data-driven performance optimization. You’ll play a vital role in driving audience growth, content innovation, and platform-specific excellence across the company.

Primary Responsibilities

Stay up to date on X/Twitter’s evolving features, algorithm changes, content trends, and competitor benchmarks
Maintain and share internal documentation or update briefs to keep teams aligned on platform updates and strategic shifts
Serve as the in-house expert on X/Twitter best practices, audience behavior, and platform-specific opportunities
Monitor and analyze key performance metrics such as engagement rate, impressions, follower growth, CTR, and content shares
Generate weekly performance insights to inform content strategy and distribution; present findings to the VP of Social
Recommend and execute A/B tests on tweet copy, post timing, visual formats, and thread structures to optimize performance
Lead rapid-response strategy pivots in reaction to performance dips or algorithm updates-testing formats like polls, threads, and Q&A prompts
Own the full publishing process on X, including writing engaging tweet copy, scheduling posts, selecting optimal timing, and ensuring consistency with broader brand campaigns
Develop and enforce governance around platform usage, including compliance with data privacy regulations (e.g., GDPR, CCPA)
Act as the go-to contact for troubleshooting platform tools and managing vendor relationships
Train internal teams on X/Twitter tools, trends, and strategic platform usage to maximize reach and engagement

Experience & Requirements

2–3 years of experience managing brand channels or equivalent on a major platform (e.g., YouTube, Meta, TikTok) or equivalent work experience.
Expertise in platform-specific analytics tools (e.g., YouTube Studio, Meta Business Suite)
Deep knowledge of platform algorithms and content formats
Analytical mindset with A/B testing and performance refinement experience
Excellent writing, grammar, and organizational skills
Ability to work cross-functionally and adapt in a fast-paced environment

To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:
Daily Wire
Daily Wire Facebook
Daily Wire YouTube
Daily Wire X
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