SR Account Manager

6 Months ago • 3 Years + • Campaign Management

Job Summary

Job Description

As a Senior Campaign Manager, you'll lead the success of customer paid campaigns, driving strategies and optimization. This role demands strategic and tactical execution, problem-solving skills, and identifying market opportunities. You'll collaborate with analysts, strategists, and marketing managers. Responsibilities include managing campaigns across platforms like social media, search, programmatic, and eCommerce. Proficiency in data analysis and various marketing tools is essential. You'll leverage data to influence business and marketing strategy, working independently to solve ambiguously defined problems.
Must have:
  • 3+ years in bid/campaign management or digital media
  • Experience in Social Media, Search, Programmatic, eCommerce
  • Google, Blueprint, DV360, Twitter Certifications
  • Reporting Tools (Datastudio, Datorama, or Tableau)
  • Audience planning and ad serving solutions experience

Job Details

Company Description

PGD Bogotá is the global HUB of Publicis Groupe Colombia, which specializes in providing support to the digital operations of large clients/companies on a global level. As part of our growth plan for 2021, we are diversifying our portfolio, seeking to integrate both the operational and strategic part, focusing on guaranteeing a 360º operation with our clients.

Job Description

Do you love data? Do you get a thrill out of fixing complex problems? Are you looking to use data to influence business and marketing strategy?

As a Senior Campaign Manager, you will be responsible for leading the success of customer paid campaigns, being the intellectual leader in the strategies and optimization of the campaigns.

You must be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, and identifying market challenges and opportunities for our customers and campaign objectives.

You’ll be part of a larger cross-functional team that includes other analysts, strategists, and marketing managers — all of whom will be partners for you in realizing our vision and enabling the growth of our customers. You’re just right for this role because you like diving into marketing data, learning new tools, and having a global impact!

 

Qualifications

  • Bachelor’s degree
  • Must have 3+ years of experience in bid management, campaign management/optimization, or digital media operations
  • Experience in 3 or more areas such as Social media, Search, Programmatic, eCommerce
  • Have completed Google Marketing Certifications, Blueprint Certification, DV360 Certification, Twitter Certification
  • Experience managing or working with Reporting Tools (Datastudio, Datorama, or Tableau)
  • Experience working with audience planning
  • Experience working with ad serving solutions (Flashtalking, Google Campaign Manager, or Sizmek)

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


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Website: www.publicisgroupe.com

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