The Sr. Associate, Integrated Marketing will lead go-to-market strategies for DraftKings Fantasy apps, developing and executing comprehensive marketing campaigns for key sports moments.  Responsibilities include collaborating with cross-functional teams (Growth Marketing, Product, Media, Partnerships, Creative), analyzing data to craft marketing narratives, developing strategic briefs for internal/external teams, establishing OKRs and KPIs, leading project kickoffs, and contributing to the long-term vision of the sports marketing team. The role requires strong marketing, strategic planning, data interpretation, and communication skills, along with experience in product marketing, integrated media planning, and brand building.

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<div data-automation-id="jobPostingDescription" class="css-184k0e0">We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. <h2>The Crown Is Yours</h2>We are seeking a Sr. Associate, Integrated Marketing to lead the go-to-market strategies for DraftKings Fantasy apps. In this role, you will be responsible for developing and executing comprehensive marketing campaigns for pivotal sports moments, with a focus on increasing engagement and expanding the customer base. The ideal candidate is a skilled marketer and storyteller with a deep understanding of consumer behavior.<h2>What you’ll do as a Sr. Associate, Integrated Marketing</h2><ul><li>Lead the development and execution of marketing campaigns for the DraftKings Pick6 app, ensuring alignment across all cross-functional teams.</li><li>Work closely with Growth Marketing, Product, Media, Partnerships, and Creative teams to represent marketing needs and deliver consumer-centric solutions that meet business goals.</li><li>Analyze complex data sets to craft cohesive storytelling narratives, creating actionable insights and recommendations that inspire stakeholders.</li><li>Develop strategic marketing and creative briefs to guide internal creative teams and external agencies, ensuring campaigns are innovative and resonate with our audience.</li><li>Establish OKRs and KPI frameworks for campaigns, measure performance, and recommend optimizations to maximize impact.</li><li>Organize and lead company-wide project kickoffs, communicate milestones, and provide toolkits to activate marketing plans across channels.</li><li>Contribute to the long-term vision of the sports marketing team by identifying growth opportunities and process improvements.</li></ul><h2>What you'll bring</h2><ul><li>Bachelor’s degree in Marketing, Communications, Business, or a related field.</li><li>At least 2 years of proven experience in marketing, strategic planning, or similar roles, preferably in a consumer-focused or product-driven industry.</li><li>Experience in product marketing, integrated media planning, and brand building.</li><li>Strong data interpretation skills with the ability to synthesize information into actionable insights.</li><li>Excellent communication and interpersonal abilities, with a commitment to inclusivity and teamwork.</li><li>Well organized and great attention to detail, with the ability to work on multiple projects simultaneously.</li></ul>#LI-AS1<h2>Join Our Team</h2>We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.The US base salary range for this full-time position is 70,400.00 USD - 88,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.</div>

Senior Associate, Integrated Marketing