Senior Brand Manager (Influencer Partnerships)
Job Summary
Job Description
- 8+ years experience in gaming or brand partnerships
- Core gaming influencer management expertise
- Live service campaign management experience
- Global marketing campaign execution experience
- Strong relationship management and communication skills
- Medical, dental, vision
- Matching 401(k)
- Paid time off
- Wellness program
- Sony product discounts
- Bonus package (potential)
8 skills required
Job Details
Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Sr. Brand Manager, Influencer Partnerships
San Mateo, CA / Hybrid
The Senior Brand Manager, Influencer Partnerships will develop and execute global influencer strategies, programs, and campaigns to drive awareness and engagement for PlayStation’s brand, products, and services. This role will identify and evaluate partnerships with influencers, creators, and talent across gaming and broader culture while ensuring alignment with PlayStation’s strategic objectives.
Responsibilities:
Strategy & Planning
- Develop and support gaming-focused influencer marketing strategies, ensuring alignment with brand objectives and effective activation through the PlayStation Playmakers program.
- Identify, evaluate, and manage relationships with core gaming influencers, esports talent, and live service content creators to sustain engagement across key PlayStation titles.
- Leverage data insights to optimize influencer campaigns and talent marketing strategies, ensuring measurable impact.
- Integrate talent, influencers, and creators into key activations such as UEFA CL Final, NBA All-Star, live gaming events, and esports partnerships.
Live Service & Campaign Execution
- Lead and execute Live Service influencer campaigns to support long-term engagement for evolving game franchises, ensuring influencers remain engaged across seasonal content updates.
- Lead influencer-driven campaigns across AAA titles, PlayStation Studios releases, PlayStation hardware, and live service games, tracking performance and optimizing engagement.
- Collaborate with agency partners to drive influencer programs that align with business objectives, maximizing efficiency and ROI.
- Oversee contract negotiation & management, talent deliverables, and influencer activations, ensuring compliance with legal and brand guidelines.
Core Gaming Influencer & Global Market Collaboration
- Act as a key point of contact for local market teams, ensuring alignment and cohesion between global and regional influencer activations.
- Partner with cross-functional teams (e.g., Sponsorships, Esports, Events, Paid Media, PR, and Game Studios) to integrate influencers into marketing initiatives, including game launches, preview events, and live activations.
- Provide strategic guidance to local markets, ensuring influencer activations align with PlayStation’s global brand and gaming community strategies.
Influencer & Talent Management
- Build and maintain relationships with key gaming influencers & creators, streamers, content creators, esports players, athletes & entertainers leveraging their reach to drive community engagement and game advocacy.
- Oversee influencer activations at gaming events, product launches, and live tournaments, managing talent scheduling, logistics, and on-site production.
- Develop talent briefs and social media copy for contracted influencers and gaming creators.
- Negotiate and manage influencer agreements, ensuring the effective use of gaming talent and esports personalities across marketing campaigns.
Operations & Program Management
- Lead the global code seeding program, coordinating with local market teams and gaming content creators to facilitate review coverage and performance tracking.
- Manage product forecasts, inventory, and seeding logistics for PlayStation Playmakers and global influencer partnerships.
- Maintain project trackers, reporting tools, and asset management for gaming influencer campaigns.
Qualifications:
- 8+ years of experience in gaming, live service marketing, or brand partnerships.
- Expertise in Core Gaming Influencer Management, including Twitch, YouTube, esports, and live service game content creators.
- Strong experience in Live Service campaign management, overseeing ongoing influencer engagement for long-term game franchises.
- Proven success in negotiating and managing influencer/talent agreements.
- Experience executing global marketing campaigns for AAA games, live service titles, or gaming peripherals.
- Strong relationship management, strategic thinking, and communication skills.
- Ability to work in a fast-paced, global environment with occasional travel.
- Passion for gaming, esports, and the PlayStation brand.
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Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
The estimated base pay range for this role is listed below.
$136,700 — $205,100 USD
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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About The Company
Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/
Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.
For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.
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