Product Marketing Associate

About SKIDOS Vision, Mission & Culture
We want to build the world’s leading brand for developing 21st Century skills among families with kids. Our mission is to help kids become lifelong, confident and happy learners. We believe it is more important NOW than ever before for kids to be equipped with both fundamental academic skills (Literacy & Numeracy) & non-academic skills ( eg: Critical thinking, Creativity, Collaboration, Communication, Information, Media & Tech literacy, Leadership & social skills, Initiative & Productivity). These skills are important for them to be well prepared for their adult life to achieve confidence, happiness & contentment while helping to advance the human race.

Our core product is a SDK which helps us embed learning content in great games. We offer parents a subscription service which allows them to access all the games and learning content. Currently we have 70+ games available across on Apple and Google Play Store.

At SKIDOS, we believe in a positive work environment where you feel happy & content while working on something which is truly meaningful and impactful. We respect work-life balance and have flexible working hours. We do not believe in micro-management but instead believe in creating an environment to help you learn and shine. We love people who have something to say, and we listen. With us, you will get a chance to dive in our suite of learning products that are being used by millions of users around the world.

You will spend most of your time on:

• Own campaign execution and measurement: Own and execute end-to-end campaigns and measure the effectiveness of campaigns across channels such as Push Notifications, Emails, and In-app messaging.
• Incorporation of user segmentation to deliver relevant content across all touchpoints.
• Craft and execute efficient journeys for customer retention & growth strategies for marketing & business
• Design and implement customer lifecycle journeys across multiple channels, ensuring a seamless customer experience
• Excellent analytical skills and strong proficiency in Microsoft Excel, Google Sheets
• Familiarity and knowledge of tools such as WebEngage, Clevertap, Moengage etc. is a must.
• Conduct primary and secondary research to identify customer needs and preferences.
• Create product roadmaps, PRD’s and user stories
• Monitor product performance and analyze data to identify areas for improvement.
• Collaborating with cross-functional teams, such as engineering, design, and marketing, to ensure the product meets the needs of all stakeholders
• Excellent analytical and problem-solving skills, strong attention to detail, and the ability to communicate effectively with cross-functional teams.

What we want to see in your past experience

• Strong listening, communication and written skills
• Confident, eloquent and well-spoken in English (Other languages is a bonus)
• Creative, growth hacking mindset
• Result oriented & driven
• Positive “can-do” attitude and strong work ethics
• Ability to use feedback in a positive way with personal accountability
• Prior experience in digital marketing and working on CRM tool (web engage/Moengage/Clevertap etc.) is a bonus