Senior CRM Specialist

2 Months ago • 5 Years + • Marketing • Campaign Management

Job Summary

Job Description

The Senior CRM Specialist at Lingokids plays a key role in delivering an outstanding user experience through email, push, and in-app messages. Responsibilities include analyzing user behavior, segmenting audiences, building strategies to maximize conversion rates, developing and executing marketing campaigns in Braze, implementing A/B tests, managing QA processes for email marketing, and collaborating with designers. The role requires building and optimizing experiences within the marketing automation tool to enhance customer experience, establish long-term relationships, and ensure the right message reaches the right person at the right time. This involves monitoring communications, handling errors, creating innovative creative solutions, and contributing to reports.
Must have:
  • 5+ years in Marketing Automation (Braze preferred)
  • A/B testing experience
  • Data analysis skills
  • Excellent planning & communication
  • Basic HTML & CSS knowledge
  • Experience with non-technical stakeholders
Perks:
  • Remote work (Spain)
  • Stock options
  • €2000/year for professional development
  • Language lessons
  • Optional health insurance
  • 3 free TherapySide sessions
  • Flexible compensation via Cobee
  • €60 monthly meal allowance
  • €400 home office setup allowance
  • €35/month remote work expenses
  • Visa sponsorship

Job Details

Lingokids' mission is to help 100 million families worldwide raise amazing kids through playlearning™.

Through play and interactive technology, Lingokids delivers premium, modern learning through educational subjects and life skills so kids can thrive as confident, conscious, resilient, lifelong learners — ready for school and today’s ever-changing world.

To help us on this mission, we’re looking for an exceptional Senior CRM Specialist to join the Customer Experience team.

Are you ready for Playlearning?™

As a Sr. CRM Specialist, you will play a key role in delivering an outstanding user experience through email, push, and in-app message channels, with the goal of increasing engagement and converting visitors into new customers to our product.

The whole Marketing department consists of around 30 people, working in cross-functional teams with the Product and Data department.

Responsibilities

  • The Sr. CRM Specialist will be responsible for building, developing, and optimizing experiences in our Marketing Automation tool (Braze). This is a fundamental role to us because it's a powerful way to enhance our customers’ experience, establish long-term and profitable relationships with Lingokids customers, and communicate with the right person, and the right message at the right time.

The most challenging and exciting responsibilities for this role are:

  • Analyze user behavior, segment and build strategies to maximise conversion rate from free user to paid customer.
  • Build, develop, and execute marketing and editorial campaigns in our Marketing Automation platform (Braze).
  • Implement tests (a/b or with control group) in the system and make sure these are followed up and that learnings are implemented in future campaigns
  • Manage the quality assurance processes for email marketing, push, and in-app messaging by ensuring the copy, images, and links are functional and effective
  • Monitor communications, do error handling and problem solution
  • Work with Designers to provide innovative and responsive creative solutions for our marketing campaigns, and ensure all outputs meet brand guidelines
  • Contribute to weekly and monthly reports supporting the whole team with commentary and suggestion for improvement and optimisation
  • Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people
  • Keeping on top of the latest industry trends and competitor analysis to ensure you are generating fresh ideas for new campaigns to to drive the health & performance of the customer database

Desired experience

  • At least 5 years experience in Marketing Automation, executing campaigns in CRM/campaign management platforms (Ideally Braze).
  • Have previously created and executed AB and/or multi-variate tests.
  • Ability to analyse data to monitor campaign results and key performance metrics.
  • A data driven mind-set where you always test, learn and improve the customer experience and campaign result.
  • The ability to demonstrate excellent planning skills and communicate with a number of audiences across multiple channels.
  • At least basic knowledge in HTML & CSS.
  • Are curious and playful, you are not afraid of tough challenges and confident enough to share your views.

English is a must. We are a multicultural team, and we are providing a service in English so, we don't care about certificates, but we expect you to be able to communicate fluently.

You should feel equally comfortable communicating in long-form writing. We have become a fully remote company so, we believe that being articulate in both spoken and written long-form asynchronous communication is key to working efficiently together.

Experience working closely with non-technical stakeholders to refine requirements and bring them to life is a must.


Life at Lingokids

🏡 Remote working within Spain
We have a remote-friendly culture, with flexible work setups between our beautiful offices in Madrid, Málaga and Barcelona, and your cozy casa. Office attendance? Your presence in the office is optional, empowering you to choose where you work for optimal productivity.

📈 Stock options
Joining Lingokids means you can choose to own part of the company. You’re invested in our success and we want you to know that we’re invested in yours, too.

📚 Career growth
We believe that we only get better together. Our strong feedback culture creates an ideal environment for professional growth and, to keep your knowledge fresh, we offer €2000 a year for books, conferences, and training. Feel like something’s missing? Just ask!

💬 Language lessons
At Lingokids, learning is what we’re all about! That’s why we offer free language classes so you can brush up on your Spanish, English or Portuguese ¡Qué excelente!

🩺 Health Insurance
We want you to be happy and healthy at work and get the care you need when you’re not—so we offer optional health insurance through Adeslas at competitive rates.

🧠 Mental Health Support
We offer 3 free TherapySide sessions to help you always feel at your best, both personally and professionally.

💳 Flexible compensation
We use Cobee to roll your monthly meal and transport expenses into your payroll.

🍲 Meal allowances
Every month we’ll drop a tasty €60 onto your Cobee card to spend on restaurants and food delivery services. Honestly, there’s no big reason why. We just want you to enjoy some good grub.

🖥 Home office setup
Want your work-from-home setup to start living its best life? We’ve got you covered with a €400 allowance to put together an ergonomic place, plus an extra €35 each month for remote work expenses.

🌍 Visa sponsorship
Need a visa to work in the EU? We’ll guide you through the visa process and cover the costs, making your move as smooth as possible.

Don't be a stranger

Not ticking all the boxes for this particular role? We’d still love to hear from you! We’re on the hunt for someone who’s passionate about our mission, not someone who’s perfect on paper.

Diversity, Equity, and Inclusion

Lingokids is committed to creating an equitable and inclusive environment where people from all backgrounds can thrive. We believe diversity fuels our innovation. Every day, we teach kids about the strength found in differences and this remains a value that is core to our Playlearning™ approach.

We’ll consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.

Similar Jobs

Xsolla - Three.js/WebGL Developer

Xsolla

(Remote)
2 Weeks ago
ByteDance - Software Engineer

ByteDance

Seattle, Washington, United States (On-Site)
1 Week ago
Fandom - Ad Operations Specialist

Fandom

Poznań, Greater Poland Voivodeship, Poland (On-Site)
4 Weeks ago
N-iX - Junior .NET Full Stack Engineer

N-iX

Colombia (Flexible)
2 Months ago
PwC - PwC Private, Philanthropic Tax, Senior Manager (Bilingual FR/EN)

PwC

Montreal, Quebec, Canada (Hybrid)
6 Months ago
WebFX - Jr. Online Advertising Specialist - Creative Track

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
Google - Product Marketing Manager, Android

Google

Mexico City, Mexico City, Mexico (On-Site)
4 Days ago
Corsair - Influencer Manager

Corsair

Duluth, Georgia, United States (On-Site)
5 Days ago
Assystems - Ingénieur Levage et Manutention H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
5 Months ago
Google - Product Marketing Manager, Consumer Apps

Google

Tokyo, Japan (On-Site)
3 Days ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Vigaet - Internship-Full stack Developer

Vigaet

Bengaluru, Karnataka, India (On-Site)
1 Year ago
Codeway - Fullstack Developer

Codeway

İstanbul, Türkiye (On-Site)
3 Months ago
N-iX - Senior React Engineer

N-iX

Poland (Hybrid)
1 Week ago
Google - Software Developer III, Front-End, Google Home Platform

Google

Waterloo, Ontario, Canada (On-Site)
4 Days ago
Betsoft Gaming - Front-End Web Developer

Betsoft Gaming

(Remote)
5 Months ago
N-iX - Senior Front End Engineer (Angular + Blazor)

N-iX

Poland (Hybrid)
1 Week ago
Team Liquid - Product Designer, Brazil

Team Liquid

São Paulo, State Of São Paulo, Brazil (On-Site)
3 Weeks ago
Canva - Engineering Manager - (Python/Javascript) - Internal Apps

Canva

Surry Hills, New South Wales, Australia (Remote)
2 Weeks ago
WebFX - Jr. Web Design Project Coordinator

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
 Vizrt - UX Engineer

Vizrt

Lisbon, Lisbon, Portugal (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Madrid, Community of Madrid, Spain

IO Interactive - Senior Lighting Artist

IO Interactive

Barcelona, Catalonia, Spain (Hybrid)
3 Weeks ago
Tesla - Training Coordinator - Parts Operations

Tesla

Fuenlabrada, Community Of Madrid, Spain (On-Site)
2 Months ago
Scopely - Senior Analyst, Product Strategy

Scopely

Barcelona, Catalonia, Spain (Hybrid)
2 Months ago
Google - Software Engineer III, Google Threat Intelligence, Google Cloud Platform

Google

Málaga, Andalusia, Spain (On-Site)
4 Days ago
Google - Software Engineer III, Frontend, GTI, Google Cloud

Google

Málaga, Andalusia, Spain (On-Site)
1 Day ago
Microsoft - Digital Solution Specialist - Business Applications

Microsoft

Barcelona, Catalonia, Spain (Hybrid)
5 Days ago
Universally Speaking - French Games Tester

Universally Speaking

Community Of Madrid, Spain (On-Site)
1 Month ago
31st Union - Senior Core Engineer

31st Union

Valencia, Valencian Community, Spain (On-Site)
9 Months ago
Gaming Innovation Group  - Java Engineer

Gaming Innovation Group

Spain (Remote)
1 Month ago
Socialpoint - Senior Producer (Live Ops)

Socialpoint

Barcelona, Catalonia, Spain (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Reversing Labs - Product Marketing Manager, Software Supply Chain Security

Reversing Labs

United States (Remote)
1 Month ago
The Walt Disney Company - Associate Marketing Creative Manager

The Walt Disney Company

Seoul, South Korea (On-Site)
1 Week ago
Warner Bros Games - Senior Manager, Brand and Mobile Product Marketing

Warner Bros Games

Burbank, California, United States (Hybrid)
3 Weeks ago
Crunchyroll - Senior Manager, Partnership Marketing - LATAM

Crunchyroll

Mexico City, Mexico City, Mexico (On-Site)
5 Months ago
CleverTap - Senior Manager - Email Marketing

CleverTap

Mumbai, Maharashtra, India (On-Site)
6 Months ago
On Location - Senior Director, Marketing - Olympic & Paralympic Games

On Location

New York, New York, United States (On-Site)
2 Weeks ago
HoYoverse - Brand Marketing - Fresh Grad (Korea)

HoYoverse

South Korea (On-Site)
2 Months ago
Supercell - Product Marketing, Clash Royale

Supercell

Helsinki, Uusimaa, Finland (On-Site)
5 Months ago
Match Group - Performance Marketing Manager (Tinder)

Match Group

Seoul, South Korea (Hybrid)
6 Months ago
Epic Games - Senior Marketing Manager (1st Party & Platform)

Epic Games

(On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Lingo Kids is a brand new after-school language program developed for the Tredyffrin/Easttown school district. Our goal is to improve the basic foundation of foreign language skills, as well as raise multi-cultural understanding among children at the elementary school level.

Madrid, Community Of Madrid, Spain (On-Site)

Madrid, Community Of Madrid, Spain (Remote)

Madrid, Community Of Madrid, Spain (On-Site)

Madrid, Community Of Madrid, Spain (On-Site)

Madrid, Community Of Madrid, Spain (On-Site)

Madrid, Community Of Madrid, Spain (Hybrid)

Madrid, Community Of Madrid, Spain (Remote)

Madrid, Community Of Madrid, Spain (Hybrid)

View All Jobs

Get notified when new jobs are added by Lingo Kids LLC

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug