Disney’s Direct-to-Consumer Product & Tech Analytics team is seeking a Senior Data Analyst who will be supporting the business through measurement, analysis, and insight generation for our commerce and growth surface areas, focusing on our Hulu product. This position will help the business answer key questions about the performance of different sign-up and commerce flows, identify patterns in structured and unstructured data, and develop recommendations to improve business performance. This analyst will work cross-functionally with our regional marketing and business operations teams, as well as, be a partner with data engineering and product to solve data problems. The analyst will be instrumental in driving the business forward through the use of analytics to optimize sign up funnel metrics and commerce conversions across several newly expanded global tiering initiatives.
Build analyses, data visualizations, and multi-functional reporting that provides critical support to the operations and decision-making for the sign-up and commerce product spaces
Answer core business questions and provide analytical expertise on the different commerce flows on D+ and Hulu to improve the user experience and increase conversions
Advance the analytical capabilities of the business, collaborate in the design of diagnostic solutions, and deliver outstanding data insights and products
Use data visualization tools, SQL, and scripting languages to access and analyze structured and unstructured data
Use descriptive and inferential statistics (t-test, chi-square, ANOVA, correlation, Regression, Factor Analysis etc.) to understand cohort behaviors/value, and make an impact across the business.
Unbridled curiosity, high intellectual and analytical horsepower, and a passionate pursuit of analytics driven insights and business outcomes
A bachelor’s degree in Computer Science, MIS, Statistics, Economics, Mathematics, Engineering, or related field
5+ years of experience as an analyst in a data and analytics domain with excellent SQL, Python, or R skills for complex querying, advanced analysis, performance optimization, and working with data at scale
Demonstrated data visualization skills with tools like Matplotlib, Tableau, Looker, MicroStrategy, Plotly, etc.
Experience delivering end-to-end analytics projects: taking them from vague requirements, to an impactful story, accessible across diverse audiences, and ultimately to a clear business outcome
Ability to build strong working relationships with teammates, business partners, and technical colleagues
Masters degree in an analytical field
Familiarity with marketing landing pages, sign-up funnel and commerce spaces
Ability to identify and appropriately call out issues to leadership
Consulting background, MBA, or other multi-industry experience
Strong motivation and ability to work independently
Outstanding written and oral communication skills
Sense of humor
Unique passions or areas of interest that influence the way you interact with others and/or do your job
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