Senior Manager, Creative - Global Licensed Merchandise

1 Month ago • 10 Years + • Product Management • $167,000 PA - $250,600 PA

Job Summary

Job Description

The Sr. Manager, Creative - Global Licensed Merchandise will lead the global creative and product development team, managing the creation of style guides, creative assets, and product development across various categories. This role requires strong global licensing experience, a keen eye for design, and the ability to drive creative excellence. Responsibilities include team management, collaboration with external agencies, generating mock-ups and mood boards, and guiding creative collaboration throughout the project lifecycle. The ideal candidate will have a proven track record of working on large IP projects and possess excellent communication and interpersonal skills. They will partner with licensing leads, licensees, and gaming studios to bring the global vision to life.
Must have:
  • Team management and coaching experience
  • Product development process understanding
  • Style guide & asset creation
  • Agency collaboration & brand alignment
  • Mock-up & mood board generation
  • 10+ years creative leadership in licensing
  • Proficiency in Adobe Creative Suite
Good to have:
  • Gaming experience
Perks:
  • Medical, dental, vision
  • Matching 401(k)
  • Paid time off
  • Wellness program
  • Sony product discounts
  • Bonus package

Job Details

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Position: Sr. Manager, Creative - Global Licensed Merchandise 

Location: San Mateo, CA (HQ) / Hybrid / Remote 

*PlayStation offers a global hybrid office/remote working model — Flex Modes — which aims to combine the flexibility of remote working with the magic of in-person collaboration. The model is built upon the principle of working together in-person as work requires, with the freedom to work remotely otherwise. We will consider fully remote candidates who are able to come in for 'Moments that Matter'.

 

We are looking for an experienced Sr. Manager, Creative on the Global Licensed Merchandise Team with strong global licensing experience to manage the global creative and product development team.

The ideal candidate will have a keen eye for design, a passion for consumer trends, and the ability to drive creative excellence across various projects.

You have a proven track record for working on large IP projects and culturally relevant programs with partners across hardlines and softlines categories to grow the PlayStation brand and our software IP titles.

You will partner closely with the Licensing leads, licensees and gaming studios, to bring the global vision, strategy, and operational plan to life.

This role will work with executives and stakeholders, internally and externally, to deliver business results. We are seeking an out-of-the-box thinker, who can operate proactively in a fast-paced environment and is able to wear many hats.

Responsibilities: 

  • Team management and experience coaching.
  • Detailed understanding of the product development processes, production, and manufacturing.
  • Lead the planning and development of style guides, creative assets, PD tools, and serving as the primary driver behind the creation process.
  •  Collaborate with external agencies to source talent and manage the execution of creative projects, ensuring alignment with brand standards and objectives.
  • Generate mock-ups, product applications, and mood boards that effectively communicate key trends and concepts to internal teams and external partners.
  • Guide creative collaboration throughout the project lifecycle.
  • Lead all stages of product development across all categories for any licensing deal or collaborations.
  • Undertake general design tasks to support Licensing team’s efforts, including but not limited to branding, packaging, promotional and marketing collateral trade show needs, and sales materials.

Qualifications: 

  • Bachelor’s degree in Design, Fine Arts, Marketing, or a related field.
  • 10+ years of experience in a creative leadership role, preferably within the licensing and consumer products industry.
  • Exceptional design skills with proficiency in Adobe Creative Suite and other relevant design software.
  • Strong project management abilities, including the capacity to prioritize tasks, meet deadlines, and manage resources effectively.
  • Excellent communication and interpersonal skills, with the ability to collaborate across departments and influence stakeholders at all levels.
  • A strategic mindset with a deep understanding of market trends, consumer behavior, and brand positioning.
  • Proven experience to manage studios (film, series or game) in the creation of product development
  • Gaming experience preferred

#LI-SV1

 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. 

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

This is a flexible role that can be remote, with varying pay ranges based on geographic location. For example, if you are based out of Seattle, the estimated base pay range for this role is listed below.

$167,000 - $250,600 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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About The Company

Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/


Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.  


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

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