Sr Manager, Creative Strategy Lifestyle Games

As Senior Manager, Creative Strategy for Lifestyle Games, you will lead the Creative Marketing Strategy efforts for some of EA Games’s most important franchises. You will develop creative strategies and drive collaboration across internal teams and external partners to achieve business goals. In close partnership with partner game studios, as well as Growth leaders across Product Marketing, User Acquisition, Market Research, Data Science, Communications and Platform Marketing, your creative marketing campaigns will drive player acquisition, retention, and engagement.

Finally, you will manage creative marketing partnership with our studio teams, and creative agency partners, working collaboratively to understand the game, its competitors, and the performance media ecosystem, and produce multimedia assets to bring your creative campaigns to life. This role will report to the Sr. Director of Creative Strategy.

 Responsibilities:

• Own and deliver creative strategy and marketing assets for your title or franchise. Align strategy with product marketing go-to-market strategy, product roadmaps, and audience insights while mapping to financial plans and creative budget to scale existing live service.

• Lead the concept and creation of marketing assets across social and performance marketing channels.

• Drive creative ownership of marketing assets throughout the production workflow, from concept, to briefing, to source materials, and reviews, through to completion.

• Demonstrate mastery of brand tone of voice, with the ability to adapt messaging for different audiences and channels

• Partner with Marketing Producers to select and manage creative vendors.

• Maintain a high standard of creative asset quality and execution.

• Own and understand competitive creative insights of the mobile games market as well as for new and existing EA titles that help inform data-driven creative strategies that will capture target audiences and increase market share

• Collaborate with Product Marketing and Studio to design creative campaigns that align with product roadmaps to support acquisition, engagement and growth strategies

• Build relationships with leaders focused on your titles including, Product Marketing, User Acquisition, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal

• Manage and mentor a high-performing team of Creative Leads, fostering a culture of collaboration, innovation, and creative excellence.

• Act as a senior leader on the Creative Strategy Team, partnering with the Sr. Director on setting goals and process development.

 Qualifications:

• 8+ years of experience in game marketing, product marketing, or creative production

• Experience building performance or UA creative for a successful mobile products or brands

• Experience in mobile game marketing or affinity for lifestyle and casual mobile games

• Experience in managing multiple direct reports including skill development and project oversight

• Highly proactive with the ability to persuade, influence and lead cross-functionally, bringing creative concepts to life across teams and channels

• Bachelor's Degree or equivalent in business or related field

• Creative-minded storyteller who can translate data into actionable campaigns

• Experience owning and managing creative within a cross-functional team

• Strong project management skills