Sr Marketing Manager, Digital Sports Acquisition (Product Owner)

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Job Description:

Sr Marketing Manager, Digital Sports Acquisition (Product Owner)

GAME ON – OLG needs you

We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Sr Marketing Manager, Digital Sports Acquisition (Product Owner)  to develop and drive the digital sports acquisition vision and strategy, in alignment with the business strategy, to the customer, providing constant feedback to the team and helping to set and drive goals toward the vision. Through an agile team-based methodology, the role will be accountable for the implementation of business solutions to meet the digital strategy to ensure our gaming offerings, features and products are exceeding the needs of our customers, increase revenue and profitability and drive excellent customer experiences. In this capacity, the Product Owner applies deep knowledge of domain expertise, product, and journey as well as an eye on industry trends, user demands, and pain points.

YOUR ROLE IN THE GAME

Reporting to the Senior Director, iSports Product, you will be empowered to:

• Set ambitious and clear product acquisition vision and communicate the story effectively to key stakeholders and the rest of the team.

• Own the end-to-end product acquisition strategy from inception and determine business value once solution enters production.

• Ensure alignment of acquisition campaigns, i.e., review, give feedback, and prioritize in line with own vision.

• Continuously building, improve and manage backlog with the team, ensuring all items are clearly described, estimated, and prioritized.

• Approve each feature or campaign and provide valuable feedback to the team

• Drive sprint and release plans together with the Scrum Master and organizational technology teams in

• Monitor KPIs, verify against market trends, and suggest pivots to backlog

• Track progress towards OKRs and manage delays

• Exercise strong decision-making mandate from executive group to own product end-to-end

• Provide an environment that fosters collaboration, MVP mindset and progression towards change.  

Cross-Functional Relationships

• The role works in close collaboration with Lab teams across the Digital business unit to share product marketing vision and strategies and leverage knowledge and skills across teams.

• Partners with stakeholders when identifying risks, developing risk mitigation strategies

• Works in close collaboration with Centres of Expertise within the Digital business unit (i.e. Technology Engineering and Operations, Marketing. Agile COE, Customer Experience and Design, Digital Transformation, Planning and Performance) when developing and sharing product vision and strategy and leveraging in-house knowledge and skills for the specific area of discipline.

WHAT YOU NEED TO PLAY

Work Experience: •Experience in Agile Development, with Product Owner, Senior Marketing Manager (or similar) experience preferred •Should be confident in managing a backlog of competing priorities; and having a typical ‘servant leader’ mindset when with the team •Minimum three (3) years in marketing experience •Minimum two (2) years’ experience driving and delivering roadmap in agile environment and/or cross functional team 

Education: •Knowledge of the digital sports betting industry •Solid knowledge of industry trends, user demands, and pain points to be able to create a high value product marketing vision •Bachelor’s degree or equivalent (minimum 12 years) work experience.  (If associate degree, must have minimum 6 years work experience).

Critical Skills: •Strong communication skills with ability to communicate complex messages and trade-offs to tell a compelling story •Sufficient authority to make real-time decisions •Ability to influence a diverse group of SMEs and key stakeholders; strong leadership skills •Strong problem solver with ability to lead the team to push the solution and progress •Able to ‘let go’ of authority where needed, allowing team to thrive

Negotiation and Influence: ability to negotiate and influence effectively while being open to perspectives and maintaining strong relationships

Strategic Thinker: strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions

Collaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our work

Integrity and Trust: do what's right and operate with transparency and openness

PERKS OF JOINING OUR TEAM

• Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario

• Flexible Work Environment: to help balance both work and life

• You Matter: family friendly work practices and hybrid work

• Freedom to Innovate: supports new and better ways to be successful

• Be your Authentic Self: environment that values diversity as a source of strength

• Learning Galore: 24-7 access to robust online learning programs 

• Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario

• Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG – GAME ON!

OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.

Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by.  At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at  www.olg.ca  

We look forward to hearing from you, interested applicants please apply online by April 1, 2024.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at careers@olg.ca if you require accommodation at any time throughout the hire process.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

#LI-Hybrid

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact careers@olg.ca, 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.