Sr. Marketing Specialist
Job Summary
Job Description
The Senior Marketing Specialist will support the Medscape Professional Sales team. Responsibilities include presales deal configurations, optimizing target audiences, entering deal information into Salesforce, and managing custom deal presales requests. They will also lead special projects for the Marketing Solutions team, serving as an information source for internal execution teams to ensure effective communication. The role demands strong attention to detail, the ability to build relationships, problem-solving skills, and effective time management during sales cycles.
Must have:
- Thorough knowledge of Medscape's products
- Create proposals for digital campaigns
- Understand Medscape’s targeting capabilities
- Ability to manipulate data for analysis
- Detailed understanding of Salesforce process
- Manage internal teams for requests
- Liaison between Sales and internal departments
- Manage special Marketing Solutions projects
8 skills required
Job Details
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Responsibilities:
This position supports the Medscape Professional Sales team who sells engagement and advertising products primarily to biopharmaceutical and medical device companies. The Senior Marketing Specialist will provide support for approximately four to six sales reps in the form of presales deal configurations, optimization of target audience to be marketed to, entry of sold deal information into Salesforce, project management of custom deal presales requests and lead special project and initiatives for the Marketing Solutions team. The Senior Marketing Specialist also serves as the source of information on sold deals to internal execution teams and will work with these teams to ensure information is communicated thoroughly and effectively. She/he needs to possess a strong attention to detail, the ability to form effective working relationships with a variety of sales reps, the skill to think outside the box to interpret and solve complex asks, and the ability to manage their time to work effectively during busy sales cycles.
Key responsibilities of this position include:
This position supports the Medscape Professional Sales team who sells engagement and advertising products primarily to biopharmaceutical and medical device companies. The Senior Marketing Specialist will provide support for approximately four to six sales reps in the form of presales deal configurations, optimization of target audience to be marketed to, entry of sold deal information into Salesforce, project management of custom deal presales requests and lead special project and initiatives for the Marketing Solutions team. The Senior Marketing Specialist also serves as the source of information on sold deals to internal execution teams and will work with these teams to ensure information is communicated thoroughly and effectively. She/he needs to possess a strong attention to detail, the ability to form effective working relationships with a variety of sales reps, the skill to think outside the box to interpret and solve complex asks, and the ability to manage their time to work effectively during busy sales cycles.
Key responsibilities of this position include:
- Thorough knowledge of the technical details and strategic positioning of Medscape’s suite of products
- Partnering with Sales reps to create smart proposals for both custom digital campaigns and turn-key solutions that accomplish pharma brand objectives and engage users
- Strong understanding of Medscape’s targeting capabilities to provide strategic guidance on construction of audiences relevant to brand needs
- Ability to understand and manipulate data to support marketing audience construction and analysis
- Detailed understanding of Salesforce process to enter sold deal information for clear communication and transfer of information to program execution teams
- Coordination and management of internal teams to meet needs around custom presales requests
- Liaison between Sales force and internal departments (eg: Sales Planning, Business Intelligence, Client Services, Program Marketing, Finance, Contracting, Sales Ops) to create and communicate presales and sold deal information
- Manage special Marketing Solutions projects to create efficiencies and provide clearer communication and processes
Qualifications:
- Bachelor’s Degree or equivalent required
- 2+ years online healthcare marketing, and/or sales development experience preferred
- Team player with strong organizational and relationship building skills
- Ability to manage and prioritize multiple requests and tasks from a variety of Sales rep partners
- Problem solving and troubleshooting skills
- Strong verbal and written communication skills
- Proficiency with Microsoft Office products is required
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About The Company
The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine. In addition, WebMD Health Services provides customizable health and wellness solutions for employers and health plans that help them improve the health of their employee and plan participant populations.
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