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Sr. Media Planner

4 Months ago • 2-3 Years • Campaign Management

Job Summary

Job Description

The Senior Media Planner will be responsible for understanding client business objectives, developing media plans across various platforms (including Amazon and Flipkart Ads), managing budgets, coordinating with internal teams, and ensuring timely campaign execution. The role requires strong communication, analytical skills, proficiency in tools like Google Analytics and SEMrush, and the ability to iterate on plans based on client feedback. Key responsibilities include developing and presenting media plans, securing client approvals and purchase orders, monitoring campaign performance against set targets, and working closely with the buying team. A strong understanding of media benchmarks and a problem-solving attitude are essential.
Must have:
  • Understand client objectives
  • Develop media plans across platforms
  • Manage budgets and timelines
  • Strong communication & analytical skills
  • Proficient in Google Analytics, SEMrush
  • Coordinate with internal/external teams

Job Details

Experience Required:

● 2 to 3 years of experience


Major Roles & Responsibilities:

● Understanding business objectives of the clients

● Responsible to get the new campaign briefs

● Identify the best possible platforms and create a plan basis the marketing objectives

● Understanding the benchmark rates from the buying team before sharing the plan to the clients

● If any requirement of third parties - coordinate with the internal third party team to get the best possible rates

● Ensuring the media plan is shared with the clients

● Work on iteration on the media plans basis feedback from the clients as and when required

● Sharing the estimate to the client and getting the approval and getting the POs in place from the client.

● Ensuring campaigns commences on time without any major delay.

● Monitoring the campaigns along with the buying team and ensuring the rates are in par with the media plans

● Using Analytics tool such as Google Analytics, SEMrush for industry benchmarking

● Overseeing and assisting the Media Strategist in the day-to-day executions.

● Taking accountability for the work assigned and ensuring a smooth workflow between planning and buying team.


Skills Required:

● Strong Communication & Time management skills

● Strong attention to detail, problem solving attitude and having an analytical mind

● Knowledge of Google Analytics, SimilarWeb, SEMrush

● Knowledge of Amazon Ads, Flipkart Ads



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About The Company

Schbang is a Creative, Media & Technology Transformation Company founded in 2015 by Harshil Karia, Sohil Karia & Akshay Gurnani. Our team of 1000+ Schbangers spread across Mumbai, Delhi, Bangalore & London, UK has served 300+ brands in the last 8 years.

Our name, derived from the phrase “We Bring the Whole Shebang'” is a testament to our belief in providing complete end-to-end solutions to our partners. Our services include Digital Content, Social Media, SEO, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Market Research, Brand Identity and more.

As a Google Premier Partner, Adobe Solution Partner, HubSpot Certified Partner and Zoho Premium Partner, we’re equipped with the best tech & media stack to service our partners’ cross-platform requirements.

Young Schbangers have done some exciting and award-winning integrated work for brands like Marvel, Britannia, Mattel, Hinduja Group, Fevicol, Jio, Ashok Leyland, Akasa Air, Unacademy, Myntra, PayTM Money, BBLUNT, Godrej Nature's Basket, Finolex Pipes, Porsche, Fevicol, Philips, Baskin Robbins, Syska, NIVEA, Amazon, MAC Cosmetics and more.

With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth! 
 

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

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