Sr. Paid Media Analyst
Job Summary
Job Description
As a Senior Paid Media Analyst, you will be responsible for developing and overseeing the strategy and execution for growth marketing channels. This involves working closely with cross-functional teams to drive core business growth objectives through strategies in Search (SEM & SEO). Key responsibilities include monitoring campaign performance, researching keywords, analyzing data for improvements, and developing strategies. Additionally, you will develop dashboards, reports, and manage a team of Paid Search Associates. You will also be required to work on Shopping holidays such as Thanksgiving and Black Friday weekend.
Must have:
- 3-5 years of SEM strategy experience for digital campaigns.
- Experience with advertising management tools like Search Ads 360.
- Ability to communicate with creative and technical teams.
- Data analysis skills for marketing.
- Experience in paid digital marketing and campaign planning.
- Experience coaching and managing a team
Perks:
- Flexible time off
- Volunteer paid time off
- Generous holidays
- Recognition Programs with prizes!
- Wellness and mindfulness programs
- Career advancement opportunities
- Sick days
- Generous Paid Parental Leave
- Regional holiday celebrations
- Community give-back celebrations
- Commitment to diversity and inclusion
- Employee stock purchase program
3 skills required
Job Details
Description
Who You Are:
As a Senior Paid Media Analyst, you will help us establish and oversee the strategy and execution for growth marketing channels. This position will work closely with cross-functional teams to ensure campaigns will drive core business growth objectives.
Your Focus:
- Deep understanding in Search (SEM & SEO) is a must. Candidate must have an understanding of how search engines operate and have experience developing campaign strategies from inception to execution.
- Monitor and analyze campaign performance in platforms like Google and Microsoft
- Research keywords, analyze their relevance, and perform competitive analysis
- Accurately pace daily paid search budgets with a focus on identifying growth
- Design, create, and report on A/B tests to drive improvements across all KPIs
- Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
- Partner with the data intelligence team to develop dashboards to measure campaign success
- Develop and deliver management reporting materials, reports and presentations
- Manage one or more Paid Search Associates.
Qualifications Required:
- 3-5 years of experience developing and driving SEM strategy of complex digitally focused acquisition marketing campaigns
- Extensive experience using any of the following advertising management tools such as: Search Ads 360, Google Ads Editor, Bing Ads Editor
- Experience communicating effectively with creative and technical teams to develop cohesive strategies for campaign execution
- Data lover and analytically-minded with a passion for marketing
- Demonstrated quantitative skillset and can think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.
- Experience working within a complex scope of paid digital marketing including: campaign planning and execution in multiple platforms, audience identification and targeting, ad creative ideation and production, bid/budget management and strategy, and measurement/results analyses.
- Experience coaching direct reports, managing performance, creating a marketing roadmap, and setting goals for a team.
Important NOTE:
- This role requires to work on Shopping holidays i.e. Thanksgiving & Blackfriday weekend.
- This is a Remote - Canada position and you must be able to work our core business hours i.e. 09:00 AM – 06:00 PM ET weekdays.
Perks and Benefits
- Flexible time off
- Volunteer paid time off
- Generous holidays
- Recognition Programs - yes there are multiple AND prizes!
- Wellness and mindfulness programs
- Career advancement opportunities
- Sick days
- Generous Paid Parental Leave
- Regional holiday celebrations
- Community give-back celebrations
- Unwavering commitment to diversity and inclusion
- Employee stock purchase program
- ...and more!
About our Company Ziff Davis:
We’re the company that owns CNET, Mashable, PCMag, LifeHacker, ExtremeTech, and ZDNET and other media properties with expertise across tech, entertainment, and retail categories. Clients like AT&T, Microsoft, TMobile, Target, Google, Verizon, Walmart, Amazon and other top Fortune 100 companies come to us because of our scale, reach, efficiency and performance. The parent company Ziff Davis (Nasdaq: ZD) is a comscore top 100 property, reaching over 100 Million unique visitors each month.
Ziff Davis CNET Group is a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data. We are uniquely positioned to offer tech brands unmatched visibility into accounts and buyers that are truly in-market, by leveraging our scale, quality and diversity of data. With unparalleled access to the world’s most influential technology buyers through a combination of first-party (Community, Tools, Editorial) and data, CNET Group is a leader in demand based, intelligent, omnichannel marketing.
Ziff Davis CNET Group is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.
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