Sr. Paid Media Analyst

2 Months ago • 3-5 Years

Job Summary

Job Description

As a Senior Paid Media Analyst, you will be responsible for developing and overseeing the strategy and execution for growth marketing channels. This involves working closely with cross-functional teams to drive core business growth objectives through strategies in Search (SEM & SEO). Key responsibilities include monitoring campaign performance, researching keywords, analyzing data for improvements, and developing strategies. Additionally, you will develop dashboards, reports, and manage a team of Paid Search Associates. You will also be required to work on Shopping holidays such as Thanksgiving and Black Friday weekend.
Must have:
  • 3-5 years of SEM strategy experience for digital campaigns.
  • Experience with advertising management tools like Search Ads 360.
  • Ability to communicate with creative and technical teams.
  • Data analysis skills for marketing.
  • Experience in paid digital marketing and campaign planning.
  • Experience coaching and managing a team
Perks:
  • Flexible time off
  • Volunteer paid time off
  • Generous holidays
  • Recognition Programs with prizes!
  • Wellness and mindfulness programs
  • Career advancement opportunities
  • Sick days
  • Generous Paid Parental Leave
  • Regional holiday celebrations
  • Community give-back celebrations
  • Commitment to diversity and inclusion
  • Employee stock purchase program

Job Details

Description

Position at Consumer Tech

Who You Are:
 
As a Senior Paid Media Analyst, you will help us establish and oversee the strategy and execution for growth marketing channels. This position will work closely with cross-functional teams to ensure campaigns will drive core business growth objectives.
 
Your Focus:
  • Deep understanding in Search (SEM & SEO) is a must. Candidate must have an understanding of how search engines operate and have experience developing campaign strategies from inception to execution.
  • Monitor and analyze campaign performance in platforms like Google and Microsoft
  • Research keywords, analyze their relevance, and perform competitive analysis
  • Accurately pace daily paid search budgets with a focus on identifying growth
  • Design, create, and report on A/B tests to drive improvements across all KPIs
  • Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
  • Partner with the data intelligence team to develop dashboards to measure campaign success
  • Develop and deliver management reporting materials, reports and presentations
  • Manage one or more Paid Search Associates.
 
Qualifications Required:
  • 3-5 years of experience developing and driving SEM strategy of complex digitally focused acquisition marketing campaigns
  • Extensive experience using any of the following advertising management tools such as: Search Ads 360, Google Ads Editor, Bing Ads Editor
  • Experience communicating effectively with creative and technical teams to develop cohesive strategies for campaign execution
  • Data lover and analytically-minded with a passion for marketing
  • Demonstrated quantitative skillset and can think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.
  • Experience working within a complex scope of paid digital marketing including: campaign planning and execution in multiple platforms, audience identification and targeting, ad creative ideation and production, bid/budget management and strategy, and measurement/results analyses.
  • Experience coaching direct reports, managing performance, creating a marketing roadmap, and setting goals for a team.
 
Important NOTE:
  • This role requires to work on Shopping holidays i.e. Thanksgiving & Blackfriday weekend.
  • This is a Remote - Canada position and you must be able to work our core business hours i.e. 09:00 AM – 06:00 PM ET weekdays.
 
Perks and Benefits
  • Flexible time off
  • Volunteer paid time off
  • Generous holidays
  • Recognition Programs - yes there are multiple AND prizes!
  • Wellness and mindfulness programs
  • Career advancement opportunities
  • Sick days
  • Generous Paid Parental Leave
  • Regional holiday celebrations
  • Community give-back celebrations
  • Unwavering commitment to diversity and inclusion
  • Employee stock purchase program
  • ...and more!
 
About our Company Ziff Davis:
We’re the company that owns CNET, Mashable, PCMag, LifeHacker, ExtremeTech, and ZDNET and other media properties with expertise across tech, entertainment, and retail categories. Clients like AT&T, Microsoft, TMobile, Target, Google, Verizon, Walmart, Amazon and other top Fortune 100 companies come to us because of our scale, reach, efficiency and performance. The parent company Ziff Davis (Nasdaq: ZD) is a comscore top 100 property, reaching over 100 Million unique visitors each month.
 
Ziff Davis CNET Group is a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data. We are uniquely positioned to offer tech brands unmatched visibility into accounts and buyers that are truly in-market, by leveraging our scale, quality and diversity of data. With unparalleled access to the world’s most influential technology buyers through a combination of first-party (Community, Tools, Editorial) and data, CNET Group is a leader in demand based, intelligent, omnichannel marketing.
 
Ziff Davis CNET Group is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.

Similar Jobs

Black Bery - QNX Technical Product Manager (Intermediate)

Black Bery

Ottawa, Ontario, Canada (On-Site)
1 Month ago
Monzo - Lead Disputes Analyst

Monzo

United Kingdom (Remote)
1 Month ago
bytedance - Organization Culture Business Partner - Advertising

bytedance

Singapore (On-Site)
3 Months ago
Scale AI - Software Engineer, ML Infrastructure - Training Platform

Scale AI

San Francisco, California, United States (On-Site)
2 Months ago
Patreon - Staff Data Scientist

Patreon

New York, New York, United States (Hybrid)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Safe security - Channel Sales Director (CSD) - Americas

Safe security

United States (Remote)
4 Months ago
PayPal - Product Marketing Manager

PayPal

San Jose, California, United States (Hybrid)
1 Month ago
Match Group - Senior Litigation Paralegal

Match Group

Dallas, Texas, United States (Hybrid)
3 Months ago
Rackspace Technology - Principal MLOps Engineer

Rackspace Technology

(Remote)
3 Months ago
hogarth - Transcreation Team Lead

hogarth

Buenos Aires, Buenos Aires, Argentina (Hybrid)
1 Month ago
bytedance - AML Specialist - Global Payment

bytedance

Singapore (On-Site)
2 Months ago
Actian - Client Director / Market Maker

Actian

United Kingdom (Remote)
1 Month ago
Niantic - Communications Manager, Pokémon GO

Niantic

Tokyo, Japan (Hybrid)
3 Months ago
Capgemini - Data Product Owner

Capgemini

Hyderabad, Telangana, India (On-Site)
1 Month ago
Tekion Corp - Lead Emerging Product Consultant (Accounting)

Tekion Corp

United States (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Canada

Next Level Games - Senior Tools Engineer

Next Level Games

Vancouver, British Columbia, Canada (Hybrid)
1 Month ago
Electronic Arts - IT Service Specialist

Electronic Arts

Vancouver, British Columbia, Canada (On-Site)
1 Month ago
Keywords Studios - Technical Account Manager

Keywords Studios

Canada (Remote)
2 Months ago
Unity - Staff Machine Learning Developer

Unity

Montreal, Quebec, Canada (Remote)
2 Weeks ago
Track VFX - Vancouver Technical Artist

Track VFX

Vancouver, British Columbia, Canada (On-Site)
3 Months ago
Survay Monkey - Expansion Account Executive

Survay Monkey

Ottawa, Ontario, Canada (Hybrid)
1 Month ago
HoYoverse - Senior Business Development Manager

HoYoverse

Québec City, Quebec, Canada (Remote)
3 Months ago
Gloss Genius - Senior Software Engineer, Infrastructure

Gloss Genius

Toronto, Ontario, Canada (Remote)
2 Months ago
Keywords Studios - German Video Game Linguistic Testers

Keywords Studios

Quebec, Canada (Hybrid)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Chicago, Illinois, United States (Remote)

Los Angeles, California, United States (Remote)

New York, United States (Hybrid)

United States (Remote)

Austin, Texas, United States (Remote)

London, England, United Kingdom (Hybrid)

Austin, Texas, United States (Remote)

Florida, United States (Remote)

View All Jobs

Get notified when new jobs are added by Ziff Davis

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug