Sr. Partner Marketing Manager
Job Summary
Job Description
The Sr. Partner Marketing Manager is responsible for developing and executing strategic marketing initiatives with key partners to drive revenue growth and enhance partner relationships. This role requires a blend of creative thinking and data-driven decision-making to deliver effective B2B marketing campaigns. You will manage multiple partner lines, creating tailored marketing plans that align with business objectives and partner strategies. In close collaboration with sales, marketing operations, and project teams, you’ll ensure the smooth execution of campaigns, manage marketing budgets, and track performance metrics. Additionally, you’ll oversee partner events, promotions, and relationship management, ensuring a strong ROI and ongoing business growth.
Must have:
- 5+ years of experience in strategic marketing within the tech industry, ideally in a channel environment.
- Proven ability to develop and execute marketing plans with measurable results and collaborate with cross-functional teams
- Bachelor's degree in marketing, communications, or a related field.
- Strong negotiation, presentation, and communication skills.
- Analytical mindset with experience in tracking and measuring the performance of marketing campaigns.
Good to have:
- Experience using CRM (D365), Wrike, and marketing automation systems
- Ability to work independently, manage multiple tasks, and travel (~25%) for partner meetings and events.
Perks:
- Medical/dental/vision coverage
- Life insurance
- 401(k) plan with matching provision
- Paid time off
5 skills required
Job Details
Description
Company Overview:
Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook.
Position Overview:
The Sr. Partner Marketing Manager is responsible for developing and executing strategic marketing initiatives with key partners to drive revenue growth and enhance partner relationships. This role requires a blend of creative thinking and data-driven decision-making to deliver effective B2B marketing campaigns. You will manage multiple partner lines, creating tailored marketing plans that align with business objectives and partner strategies.
In close collaboration with sales, marketing operations, and project teams, you’ll ensure the smooth execution of campaigns, manage marketing budgets, and track performance metrics. Additionally, you’ll oversee partner events, promotions, and relationship management, ensuring a strong ROI and ongoing business growth.
What you’ll do as the Sr. Partner Marketing Manager:
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Develop B2B go-to-market strategies for both external communications and internal sales alignment.
- Create and execute comprehensive marketing plans, including communication, engagement, and performance evaluation components.
- Propose adjustments based on business trends, collaborating with Marketing Operations Managers to ensure smooth monthly execution.
- Analyze the impact of marketing efforts on sales campaigns and overall effectiveness.
- Provide cross-functional support to Sales, Partners, and internal teams.
- Manage and track marketing P&L for assigned partners, meeting revenue and profitability targets.
- Build and present marketing plans aligning with partner strategies and profitability goals.
- Maintain strong, ongoing relationships with partners, driving incremental marketing plans and evaluating campaign success.
- Develop and execute strategic B2B marketing plans in collaboration with key partners.
- Create comprehensive go-to-market strategies targeting both external audiences and internal sales teams.
- Manage multiple vendor product lines, driving sales growth and profitability for each partner.
- Build and maintain strong relationships with partners, aligning marketing efforts with their business goals.
- Analyze the effectiveness of marketing campaigns and make data-driven adjustments to optimize performance.
- Collaborate cross-functionally with Sales, Marketing Operations, and Project Teams to ensure seamless execution of campaigns.
- Oversee marketing budgets, track revenue, and manage profitability for each partner line.
- Plan and execute events, tradeshows, and conferences to support partner growth initiatives.
- Present marketing strategies and performance insights to partners and internal stakeholders.
- Conduct quarterly business reviews with partners to assess progress and identify new opportunities.
- Drive incremental marketing opportunities and ensure proper use of partner co-op funding.
What you will bring to the team:
- 5+ years of experience in strategic marketing within the tech industry, ideally in a channel environment.
- Proven ability to develop and execute marketing plans with measurable results and collaborate with cross-functional teams
- Bachelor's degree in marketing, communications, or a related field.
- Strong negotiation, presentation, and communication skills.
- Experience using CRM (D365), Wrike, and marketing automation systems is a plus.
- Ability to work independently, manage multiple tasks, and travel (~25%) for partner meetings and events.
- Analytical mindset with experience in tracking and measuring the performance of marketing campaigns.
- Excited about achieving results and cultivating strong, enduring partnerships.
#LI-Remote
Zones offers a comprehensive Benefits package
While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, a 401(k) plan with matching provision, paid time off, and much more. And as a Minority Business Enterprise, a Corporate Plus member of the Northwest Minority Supplier Development Council, and an Equal Employment Opportunity Employer, our community is just as diverse.
While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, a 401(k) plan with matching provision, paid time off, and much more. And as a Minority Business Enterprise, a Corporate Plus member of the Northwest Minority Supplier Development Council, and an Equal Employment Opportunity Employer, our community is just as diverse.
At Zones, work is more than a job –with exciting careers with a global team who are client centric, have a passion for tech, who embrace change and lifelong learning in a collaborative culture. If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or on the basis of disability.
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