Senior Planner - Strategy, Planning & Integration

3 Days ago • 4 Years + • Marketing

Job Summary

Job Description

The Senior Planner – CE Strategy, Planning and Integration will develop comprehensive, multi-channel paid media and owned channel plans. This role requires collaboration with various teams (Marketing Strategy, Agency, Creative, and Customer Engagement) to gather inputs, present strategies, manage campaign message distribution, and analyze performance. Responsibilities include providing message distribution instructions, tracking spending, updating budgets, and ensuring successful plan launches by coordinating efforts across internal departments. The ideal candidate has 4+ years of cross-channel media planning and buying experience, a passion for storytelling, and expertise in Smartsheet or Workfront. Executive-level presentation skills are essential.
Must have:
  • 4+ years cross-channel media planning & buying experience
  • Experience with broadcast, digital, programmatic, or search marketing
  • Collaboration and leadership skills
  • Executive-level presentation skills
  • Expertise in Smartsheet or Workfront
Perks:
  • Health and savings benefits
  • Educational opportunities
  • Disney-provided extras

Job Details

Job Summary:

About the Role & Team
Customer Engagement (CE) is part of the Marketing Center of Excellence within Disney Experiences. We connect consumers to the place where dreams come true through the development of comprehensive, audience-focused, data-driven communication plans across offline, digital, and direct relationship channels.

We are looking for a Senior Planner – CE Strategy, Planning and Integration to join our dynamic team. You will own the planning, forecasted spending, message integration, and execution of paid media and owned channel campaigns for your assigned line of business. You will report to the Senior Manager, CE-Strategy, Planning and Integration. If this sounds like you, we encourage you to apply!

You will report to the Senior Manager, Customer Engagement – Strategy, Planning & Integration.

You Will:

  • Develop comprehensive, multi-channel paid media and owned channel plans based on marketing, media, and consumer insights.

  • Collaborate with Marketing Strategy, Agency, Creative, and Customer Engagement teams to collect campaign inputs, present media strategies, run campaign message distribution, and share performance results and optimizations for campaigns.

  • Provide message distribution instructions to Activation partners across channels.

  • Track spend and update media budgets and flowcharts for accuracy in planning and activation.

  • Prioritize necessary project coordination efforts across internal departments to ensure successful plan launches (including Buying, Creative, Privacy, Platform, and Finance).

You Have:

  • Proven experience (preferred minimum of 4 years) with cross-channel media planning and media buying; broadcast, digital, programmatic, or search marketing experience.

  • Shown history of partnering and leading diverse, expert teams, partners, or direct reports within a marketing organization or agency.

  • A passion for storytelling through creative and modern media platforms and vehicles, with executive-level presentation experience explaining sophisticated media and industry trends.

  • Bachelor's degree in advertising, marketing, or communications, or equivalent work experience.

  • Expertise in using Smartsheet or Workfront.

Education
Bachelor's Degree or equivalent experience

Additional Information
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at
#DXMedia
#DXMarketing

Disability Accommodation for Employment Applications
The Walt Disney Company and its affiliated companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories, and be relevant in a rapidly changing world.

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From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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