Sr. Product Manager, Clinical Interoperability
Job Summary
Job Description
The Sr. Product Manager, Clinical Interoperability leads the planning, development, and integration of clinical interoperability solutions for patient education at WebMD Ignite. This role drives the strategy and execution of WebMD's Clinical-Facing solutions, including standalone offerings and integrated EHR tools. Responsibilities include market research, requirements definition, product development, go-to-market strategies, and ongoing optimization. The ideal candidate possesses strong knowledge of clinical interoperability standards (HL7, FHIR), experience integrating with EMRs/EHRs, and a proven ability to design user-centered products for patient education. They will collaborate with cross-functional teams, manage large-scale projects, and ensure compliance with healthcare regulations.
Must have:
- 7+ years product management in healthcare/digital health
- EHR workflow configuration & optimization expertise
- Experience with HL7, FHIR & EMR/EHR integration
- Patient education product development & integration
- User research & user-centered design experience
- Data analysis & performance metric tracking
Good to have:
- Experience with EPIC, Cerner, and eCW modules
- Knowledge of HIPAA, GDPR, and other healthcare regulations
12 skills required
Job Details
Description
WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.
Position Overview:
The Sr. Product Manager, Clinical Interoperability leads the planning, development, and integration of clinical interoperability solutions for patient education. This role drives the strategy and execution of WebMD’s Clinical-Facing solutions, including standalone offerings and integrated EHR tools, focusing on optimizing workflows to deliver market value and reduce clinicians' time in assigning education. The manager is responsible for enhancing patient education tools and platforms to improve access, usability, and engagement across clinical settings, ensuring seamless information flow to support education and empowerment. This individual oversees all phases of the product lifecycle, including market needs analysis, requirements definition, planning, development, go-to-market strategies, ongoing optimization, maintenance, migrations, and product sunsetting, while collaborating with cross-functional teams to enhance patient engagement and health outcomes.
Responsibilities:
● Product Planning & Strategy
○ Conduct and lead discovery processes and market research to identify product and customer requirements.
○ Define and articulate the product vision, ensuring alignment with organizational goals. ○ Collaborate with stakeholders to develop forecasts for revenue and customer satisfaction.
○ Perform return on investment (ROI) analysis to guide product decision-making and prioritization.
○ Develop, manage, and maintain the product roadmap to drive strategic alignment and execution.
● Product Development
○ Partner with developers, engineers, and product managers to effectively leverage expertise in EPIC, Cerner, and eCW modules, including Ambulatory, Inpatient, AVS, Depart, and MyChart.
○ Design and optimize configurations, workflows, and customizations to align with each EHR provider’s solutions.
○ Utilize a deep understanding of healthcare workflows, medical coding systems, and operational processes to improve product effectiveness.
○ Lead and oversee large-scale healthcare IT projects, ensuring timely delivery and alignment with business objectives.
○ Implement and uphold integration standards such as FHIR and HL7 to ensure seamless interoperability with EHR systems.
○ Communicate product requirements and specifications to all stakeholders, ensuring clarity and alignment.
○ Define integration points with third-party systems to facilitate interoperability and product functionality.
○ Collaborate with stakeholders during sprints, development cycles, and testing phases to drive successful outcomes.
● Product Launch / Marketing
○ Collaborate with marketing to develop and execute the go-to-market strategy. ○ Contribute to defining product positioning, identifying target markets, and crafting messaging that highlights key features and benefits.
○ Act as a product evangelist, effectively communicating the product vision to internal teams, external stakeholders, and clients.
○ Serve as a subject matter expert, providing insights into product functionality, usage, and expected benefits.
● Technical Leadership
○ Support the training and mentoring of Product Managers to enhance their skills and professional growth.
○ Stay updated on emerging trends and technologies to inform product strategy and innovation.
○ Provide thought leadership to stakeholders on product design, usage, and effectiveness. ○ Establish, track, and analyze product performance metrics to drive continuous improvement in product quality, utilization, and supporting infrastructure.
Qualifications:
- Bachelor’s degree or equivalent experience required; preferred fields include Health Informatics, Healthcare Administration, Nursing, Public Health, or related disciplines.
- 7+ years of product management experience, specifically in healthcare, digital health, or patient education.
- Expertise in configuring, customizing, and optimizing workflows for solutions across various EHR providers.
- Demonstrated experience designing and managing products that empower patients with educational resources in clinical or digital health environments.
- Strong knowledge of clinical interoperability standards (e.g., HL7, FHIR) and experience integrating with EMRs, EHRs, and other clinical data sources.
- Hands-on experience developing or integrating patient education products within healthcare systems to ensure seamless data flow and accessibility for providers and patients.
- Proven ability to design user-centered products with a focus on accessibility, usability, and personalized content delivery for patient education and engagement.
- Experience conducting user research to address the educational needs of diverse patient populations.
- Proficiency in data management and analytics to assess patient education and engagement metrics.
- Ability to leverage clinical and patient engagement data to drive product enhancements and ensure alignment with patient needs.
- In-depth understanding of healthcare regulatory requirements (e.g., HIPAA, GDPR) and their impact on patient education products, ensuring compliance and privacy.
- Proven ability to analyze product performance and market data to develop actionable recommendations for product and infrastructure improvements.
- Strong organizational and time management skills to prioritize tasks and meet deadlines.
- Excellent communication skills to convey detailed, persuasive information to stakeholders, both verbally and in writing.
- Commitment to strict design principles and adherence to policies.
- Creative problem-solving skills to translate ideas and customer input into innovative products and solutions.
- Ability to coach and train colleagues on policies, processes, and best practices.
- Willingness to travel up to 25%.
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About The Company
The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine.
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