Sr Product Marketing Manager

1 Year ago • 6 Years + • Product Management • $120,700 PA - $213,400 PA

Job Summary

Job Description

The Sr Product Marketing Manager will be responsible for creating the future of creativity through advancements in Generative AI, specifically Adobe Firefly. This role involves developing the product roadmap, conducting market analysis, collaborating with cross-functional teams, driving product growth, and developing subject matter expertise in imaging, video, and Creative AI. The role also involves value proposition refinement, research and insights, and go-to-market strategy. The ideal candidate will thrive in a dynamic environment and have experience driving complex Go To Market plans.
Must have:
  • 6+ years of product marketing or management experience
  • Exceptional communication skills to diverse audiences
  • Analytical and strategic problem-solving abilities
  • Proven ability to lead and collaborate in dynamic environments
  • Passion for emerging technologies and the GenAI landscape

Job Details

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!


 

Do you dream about how AI/ML will change the world? In this role, you’ll have the chance to create this new future and power the next decades of creativity through advancement in Generative AI and lead the development and growth of Adobe Firefly on web and mobile 

Firefly is Adobe’s newest category spanning across: New products (web and mobile application, new modules like Adobe Concept), New family of responsibly built & commercially safe generative AI models (Video, Image, Audio, Vector) and new features in Adobe’s flagship apps (Gen Fill, Gen Extend, Gen Expand)

It offers new ways to ideate, create, and scale content for individuals, teams and enterprises. It’s a natural, exponential extension of the technology that Adobe has created over the past 40 years. 

We are looking for a senior product marketer with a deep passion for creative products and generative technologies who love building things from scratch in a highly dynamic environment. The ideal candidate thrives in ambiguity and matrixed organizations, influence product and engineering teams, rigorously and autonomously develop strategic points of views to inform the product roadmap and has experience driving complex and innovative Go To Market plans for software products. 

What You'll Do 

  • Drive our multi-year planning process - with product, marketing, and sales executives as we write the product roadmap and investment plan for growth across new platforms and devices.  

  • Ongoing global market analysis - conduct/drive rigorous, data-driven market analysis (e.g. TAM, Competition, Packaging and Pricing, Promotions, Partnership/Acquisition opportunities...) 

  • Cross functional collaboration – understand internal dynamics and partner deeply with both Firefly cross functional teams and Adobe’s digital media teams (Photoshop, Premiere...) 

  • Product Growth – drive deep understanding of your product performance and partner with analytical and Go To Market teams to unlock growth opportunities.  

  • Subject Matter Expertise – Develop deep expertise in both imaging and video categories and Creative AI to be able to influence executive level team members and contribute to decision making  

  • Value Prop & Positioning – Continuously refine the value proposition/positioning (including in product messaging, blogs, external presentations) of the Firefly app and its key components. 

  • Research & Insights Collaborate with Data Science, UX Research, Corporate Strategy and Marketing analytics team to support your work and craft executive level presentation 

  • Go To Market – Collaborate with all marketing functions to land complex and innovate Go To Market plans, make our products shine and drive engagement & monetization for the category. 

 

Requirements

  • 6+ years of experience in product marketing, product management, consulting or an equivalent, with a strong background in software, especially AI. 

  • Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences. 

  • Analytical and strategic problem solver, adept at using data to inform decisions. 

  • Proven ability to lead and collaborate in a dynamic, matrixed environment. 

  • Passionate for emerging technologies and knowledgeable about the GenAI landscape. 

  • Bachelor's degree in Marketing, Econ, Business, Technology, or a related field.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

May 15 2025 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Similar Jobs

caliogo - Senior Software Engineer 1 - Platform

caliogo

Hyderabad, Telangana, India (On-Site)
4 Months ago
Blinkhealth - Hub Relations Coordinator

Blinkhealth

Pittsburgh, Pennsylvania, United States (On-Site)
1 Month ago
HCL Tech - Senior Developer

HCL Tech

Colorado, United States (On-Site)
1 Month ago
Ansys - Spring 2026 Electronics Intern (MS/PHD)

Ansys

Vancouver, British Columbia, Canada (Hybrid)
1 Month ago
Capgemini - P&C Auto Insurance

Capgemini

Noida, Uttar Pradesh, India (On-Site)
1 Month ago
miniclip - Product Analyst

miniclip

Lisbon, Lisbon, Portugal (Hybrid)
1 Month ago
Apple - Program Manager, Worldwide Product Launch Readiness - Business Process Re-Engineering (BPR)

Apple

Sunnyvale, California, United States (On-Site)
1 Month ago
Contentstack - Product Manager, Access & Security

Contentstack

Bengaluru, Karnataka, India (On-Site)
2 Months ago
Illumina - Staff Software Product Operations Manager

Illumina

San Diego, California, United States (On-Site)
3 Weeks ago
Jam City - Senior Product Manager

Jam City

Toronto, Ontario, Canada (On-Site)
11 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Alpha Sense - Account Manager, Financial Services

Alpha Sense

New York, United States (On-Site)
1 Week ago
Scale AI - Head of or Senior Director of Corp Development, Finance

Scale AI

San Francisco, California, United States (On-Site)
2 Months ago
Nice - Senior Release Manager

Nice

Pune, Maharashtra, India (Hybrid)
1 Week ago
GHX - Sales Account Executive, Inventory Services

GHX

United States (Remote)
3 Weeks ago
Rippling - Senior Forward Deployed Engineer

Rippling

San Francisco, California, United States (On-Site)
6 Months ago
Ethernovia - Program Manager (Chip Development)

Ethernovia

San Jose, California, United States (On-Site)
4 Weeks ago
Blinkhealth - Bilingual Vietnamese - Customer Support Specialist

Blinkhealth

Pittsburgh, Pennsylvania, United States (On-Site)
1 Month ago
SBM Management - Custodial Lead

SBM Management

Atlanta, Georgia, United States (On-Site)
4 Months ago
Digital extremes - AI Programmer

Digital extremes

London, Ontario, Canada (Hybrid)
3 Months ago
Diligent Corporation - Software Engineer Intern

Diligent Corporation

Budapest, Hungary (Hybrid)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in San Jose, California, United States

GoMotive - Senior Manager, SMB Sales Recruiting

GoMotive

United States (Remote)
4 Weeks ago
cirrus logic - Formal Verification Engineer

cirrus logic

Austin, Texas, United States (Hybrid)
3 Weeks ago
GameChanger - Product Design Manager, Monetization

GameChanger

United States (Remote)
3 Months ago
Studio Wildcard - Technical Artist

Studio Wildcard

Redmond, Washington, United States (Hybrid)
6 Months ago
Sonar Source - Solutions Engineer

Sonar Source

Austin, Texas, United States (On-Site)
4 Months ago
Globalization Partners - DevOps Engineer II

Globalization Partners

United States (Remote)
1 Month ago
bytedance - Software Engineer in Machine Learning Systems

bytedance

San Jose, California, United States (On-Site)
8 Months ago
Dynamis Inc - Emergency Management Specialist

Dynamis Inc

Alabama, United States (On-Site)
1 Week ago
Rippling - Senior Engineering Manager - Supergroups Platform

Rippling

San Francisco, California, United States (On-Site)
4 Weeks ago
Epic Games - Senior C++ Engineer, Developer Relations

Epic Games

United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Product Management Jobs

Kaiying Network - Video Production (AIGC)

Kaiying Network

Shanghai, Shanghai, China (On-Site)
3 Months ago
UPF Industries  - Production Supervisor - 2nd Shift

UPF Industries

Thornton, California, United States (On-Site)
1 Month ago
Apollo - Sr. Staff Product Manager - Federation Core

Apollo

(Remote)
4 Months ago
Impact Theory - Executive Assistant to Co-Founder, President & Head of Production

Impact Theory

West Hollywood, California, United States (On-Site)
4 Months ago
Moloco - Senior Product Manager

Moloco

Redwood City, California, United States (On-Site)
1 Month ago
Funguy Studio - Senior Producer

Funguy Studio

Makati City, Metro Manila, Philippines (On-Site)
11 Months ago
InMobiInMobi - Director, Product Management

InMobiInMobi

New York, United States (On-Site)
1 Week ago
Riot Games - Sr. Manager, Publishing Product Management

Riot Games

Singapore (On-Site)
1 Year ago
Virtuos - PMO Producer

Virtuos

Ukraine (Hybrid)
2 Months ago
Gunzilla - Senior Producer

Gunzilla

Kyiv, Kyiv City, Ukraine (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Mountain View, California, United States (On-Site)

Noida, Uttar Pradesh, India (On-Site)

Noida, Uttar Pradesh, India (On-Site)

San Jose, California, United States (On-Site)

San Jose, California, United States (On-Site)

San Francisco, California, United States (On-Site)

San Jose, California, United States (On-Site)

Tokyo, Japan (On-Site)

View All Jobs

Get notified when new jobs are added by Adobe

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug