Sr Product Marketing Manager

Firefly is Adobe’s newest category spanning across: New products (web and mobile application, new modules like Adobe Concept), New family of responsibly built & commercially safe generative AI models (Video, Image, Audio, Vector) and new features in Adobe’s flagship apps (Gen Fill, Gen Extend, Gen Expand)

It offers new ways to ideate, create, and scale content for individuals, teams and enterprises. It’s a natural, exponential extension of the technology that Adobe has created over the past 40 years. 

We are looking for a senior product marketer with a deep passion for creative products and generative technologies who love building things from scratch in a highly dynamic environment. The ideal candidate thrives in ambiguity and matrixed organizations, influence product and engineering teams, rigorously and autonomously develop strategic points of views to inform the product roadmap and has experience driving complex and innovative Go To Market plans for software products. 

What You'll Do 

• Drive our multi-year planning process - with product, marketing, and sales executives as we write the product roadmap and investment plan for growth across new platforms and devices.  

• Ongoing global market analysis - conduct/drive rigorous, data-driven market analysis (e.g. TAM, Competition, Packaging and Pricing, Promotions, Partnership/Acquisition opportunities...) 

• Cross functional collaboration – understand internal dynamics and partner deeply with both Firefly cross functional teams and Adobe’s digital media teams (Photoshop, Premiere...) 

• Product Growth – drive deep understanding of your product performance and partner with analytical and Go To Market teams to unlock growth opportunities.  

• Subject Matter Expertise – Develop deep expertise in both imaging and video categories and Creative AI to be able to influence executive level team members and contribute to decision making  

• Value Prop & Positioning – Continuously refine the value proposition/positioning (including in product messaging, blogs, external presentations) of the Firefly app and its key components. 

• Research & Insights – Collaborate with Data Science, UX Research, Corporate Strategy and Marketing analytics team to support your work and craft executive level presentation 

• Go To Market – Collaborate with all marketing functions to land complex and innovate Go To Market plans, make our products shine and drive engagement & monetization for the category. 

Requirements

• 6+ years of experience in product marketing, product management, consulting or an equivalent, with a strong background in software, especially AI. 

• Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences. 

• Analytical and strategic problem solver, adept at using data to inform decisions. 

• Proven ability to lead and collaborate in a dynamic, matrixed environment. 

• Passionate for emerging technologies and knowledgeable about the GenAI landscape. 

• Bachelor's degree in Marketing, Econ, Business, Technology, or a related field.