Sr Product Marketing Manager
Job Description
- 6+ years of product marketing or management experience
- Exceptional communication skills to diverse audiences
- Analytical and strategic problem-solving abilities
- Proven ability to lead and collaborate in dynamic environments
- Passion for emerging technologies and the GenAI landscape
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Do you dream about how AI/ML will change the world? In this role, you’ll have the chance to create this new future and power the next decades of creativity through advancement in Generative AI and lead the development and growth of Adobe Firefly on web and mobile.
Firefly is Adobe’s newest category spanning across: New products (web and mobile application, new modules like Adobe Concept), New family of responsibly built & commercially safe generative AI models (Video, Image, Audio, Vector) and new features in Adobe’s flagship apps (Gen Fill, Gen Extend, Gen Expand)
It offers new ways to ideate, create, and scale content for individuals, teams and enterprises. It’s a natural, exponential extension of the technology that Adobe has created over the past 40 years.
We are looking for a senior product marketer with a deep passion for creative products and generative technologies who love building things from scratch in a highly dynamic environment. The ideal candidate thrives in ambiguity and matrixed organizations, influence product and engineering teams, rigorously and autonomously develop strategic points of views to inform the product roadmap and has experience driving complex and innovative Go To Market plans for software products.
What You'll Do
Drive our multi-year planning process - with product, marketing, and sales executives as we write the product roadmap and investment plan for growth across new platforms and devices.
Ongoing global market analysis - conduct/drive rigorous, data-driven market analysis (e.g. TAM, Competition, Packaging and Pricing, Promotions, Partnership/Acquisition opportunities...)
Cross functional collaboration – understand internal dynamics and partner deeply with both Firefly cross functional teams and Adobe’s digital media teams (Photoshop, Premiere...)
Product Growth – drive deep understanding of your product performance and partner with analytical and Go To Market teams to unlock growth opportunities.
Subject Matter Expertise – Develop deep expertise in both imaging and video categories and Creative AI to be able to influence executive level team members and contribute to decision making
Value Prop & Positioning – Continuously refine the value proposition/positioning (including in product messaging, blogs, external presentations) of the Firefly app and its key components.
Research & Insights – Collaborate with Data Science, UX Research, Corporate Strategy and Marketing analytics team to support your work and craft executive level presentation
Go To Market – Collaborate with all marketing functions to land complex and innovate Go To Market plans, make our products shine and drive engagement & monetization for the category.
Requirements
6+ years of experience in product marketing, product management, consulting or an equivalent, with a strong background in software, especially AI.
Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences.
Analytical and strategic problem solver, adept at using data to inform decisions.
Proven ability to lead and collaborate in a dynamic, matrixed environment.
Passionate for emerging technologies and knowledgeable about the GenAI landscape.
Bachelor's degree in Marketing, Econ, Business, Technology, or a related field.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
May 15 2025 12:00 AM
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
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