Sr Social Strategist

6 Months ago • 6 Years + • Social Media

Job Summary

Job Description

Senior Social Strategist with 6+ years of experience in social media strategy for B2B brands. Must-have experience in leading social strategy for large B2B brands, data-driven strategy, strong understanding of social platforms, and experience with social analytics tools.
Must have:
  • Social Strategy Lead
  • B2B Brand Experience
  • Social Media Platforms
  • Data-Driven Strategy
Good to have:
  • Influencer Programs
  • User-Generated Content
  • Social Content Calendars
  • Social Search Expertise
Perks:
  • Parental Leave
  • Summer Fridays

Job Details

 

Are you passionate about driving impactful social media strategies that push the boundaries for top-tier B2B brands? We are seeking a Senior Social Strategist with a deep understanding of digital brand strategy and a proven track record of working on large, leading brands. You’ll be at the forefront of developing comprehensive, cross-functional strategies across social platforms that bring together organic (owned), paid, influencer, UGC (user-generated content), social search, and community management in one cohesive plan.

In this role, you’ll collaborate closely with creatives, paid social teams, and data experts to deliver integrated, high-impact strategies that not only engage audiences but also align with broader business goals. Your expertise in social platforms, tools, and tactics will help build a collaborative ecosystem, ensuring that our clients are always one step ahead in the ever-evolving digital space.


You Will:

  • Lead the creation and execution of innovative social media strategies for B2B brands, ensuring alignment with business objectives
  • Develop holistic, cross-platform strategies that integrate owned, earned, influencers, UGC, social search (e.g., GIFs/memes), and community management.
  • Build and maintain platform relationships, staying up to date with platform innovations and trends
  • Conduct comprehensive audits of social media accounts to identify optimization opportunities and drive greater engagement
  • Collaborate with cross-functional teams—creative, paid social, data, and content partners—to implement new tactics and engagement strategies
  • Oversee content calendar management, ensuring all content is optimized for social-first engagement
  • Analyze social media performance metrics, providing insightful reports and data-driven recommendations
  • Lead influencer programs and develop organic social media initiatives to boost brand visibility and engagement

 

You Have:

  • 6+ years of experience in a senior social strategist, content strategist, brand manager, social media manager, or similar role within the digital marketing space
  • Experience leading social strategy for large B2B brands with demonstrated success
  • Strong understanding of social platforms, audience behavior, and the tools and tactics available to innovate within the space
  • Proven ability to leverage data and insights to drive strategy, ensuring that every decision is tied to measurable outcomes
  • Expertise in working on major social platforms (e.g., Facebook, Instagram, LinkedIn, TikTok), analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite, Sprinklr), and other digital marketing resources
  • Demonstrated ability to collaborate with creatives and subject matter experts to turn concepts into compelling campaigns
  • Experience managing social content calendars, influencer programs, and engaging user-generated content to drive community growth
  • A passion for social media, with a commitment to staying ahead of industry trends and best practices
  • Desire and proven track-record of collaborating with creative, other strategists and client service teams.
  • Strong presentation skills
  • Proven track record of building strong relationships with clients

 

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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